Journal of Business Analytics

Scope & Guideline

Transforming data into strategic business solutions.

Introduction

Welcome to the Journal of Business Analytics information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Business Analytics, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN2573-234x
PublisherTAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2018 to 2024
AbbreviationJ BUS ANAL / J. Bus. Anal.
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OR14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Business Analytics focuses on the intersection of data analytics and business decision-making, aiming to provide insights that enhance operational efficiencies and strategic planning across various sectors.
  1. Data-Driven Decision Making:
    The journal emphasizes the importance of utilizing data analytics to inform business strategies, operational improvements, and customer engagement.
  2. Emerging Technologies in Business:
    There is a strong focus on the application of advanced technologies such as machine learning and artificial intelligence in solving business problems and improving processes.
  3. Sector-Specific Analyses:
    The journal covers a wide range of sectors including finance, healthcare, and operations management, providing tailored insights into how analytics can be applied in different contexts.
  4. Impact of Socioeconomic Factors:
    Research often explores how socioeconomic variables influence business outcomes, with a particular interest in consumer behavior and market dynamics.
  5. Sustainability and Ethics in Business Analytics:
    The journal addresses the growing concerns of ethical practices and sustainability in the use of analytics, reflecting the importance of responsible data usage.
The Journal of Business Analytics has seen a rise in several innovative themes that reflect current trends in business and technology, showcasing the evolving landscape of analytics.
  1. Machine Learning and AI Applications:
    There is a significant increase in publications exploring the application of machine learning and AI across various business contexts, highlighting their transformative potential.
  2. Work-Life Balance and Employee Satisfaction:
    Emerging research focuses on the intersection of work-life balance and its impacts on employee satisfaction, especially in light of changing workplace dynamics post-pandemic.
  3. Ethics and Governance in Analytics:
    A growing concern for ethical considerations in analytics is evident, with more studies addressing AI ethics, data privacy, and the implications of automated decision-making.
  4. Impact of COVID-19 on Business Practices:
    Research examining the effects of the COVID-19 pandemic on consumer behavior, market dynamics, and operational strategies has surged, reflecting the need for adaptive business models.
  5. Sustainability Analytics:
    A rising trend is the integration of sustainability metrics into business analytics, showcasing the importance of environmentally responsible practices in corporate strategy.

Declining or Waning

While the Journal of Business Analytics continues to thrive in various areas, certain themes have shown a decline in focus over recent years, indicating shifts in research priorities.
  1. Traditional Statistical Methods:
    There has been a noticeable decrease in the publication of papers centered on traditional statistical techniques, as researchers increasingly favor machine learning and AI-driven methodologies.
  2. Generic Market Analysis:
    Papers focused on broad market analyses without the integration of advanced analytics or technology are becoming less common, as specificity and data-driven insights gain prominence.
  3. Descriptive Analytics:
    Research that primarily utilizes descriptive analytics, without predictive or prescriptive components, seems to be waning, reflecting a trend towards more complex analytical frameworks.

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