Journal of Hospitality and Tourism Technology
Scope & Guideline
Transforming hospitality through technology.
Introduction
Aims and Scopes
- Technological Integration in Hospitality and Tourism:
The journal emphasizes research related to the integration of various technologies, such as artificial intelligence, virtual reality, and blockchain, into hospitality and tourism practices, examining how these technologies enhance service delivery and consumer experiences. - Consumer Behavior and Technology:
A core focus is understanding how technological innovations influence consumer attitudes, behaviors, and decision-making processes in the context of hospitality and tourism. - Service Innovation and Management:
The journal covers advancements in service innovation, particularly in how technology transforms service delivery models, operational efficiency, and customer engagement strategies. - Data-Driven Decision Making:
Research involving data analytics, machine learning, and big data applications in hospitality and tourism is a significant area, focusing on how these tools can improve decision-making and enhance service outcomes. - Sustainability and Technology:
The journal also explores the role of technology in promoting sustainability within the hospitality and tourism sectors, addressing environmental impacts and consumer preferences for sustainable practices.
Trending and Emerging
- Artificial Intelligence and Robotics:
A significant trend is the exploration of artificial intelligence and robotics in hospitality, focusing on their applications and the implications for service delivery, employee roles, and consumer interactions. - Virtual and Augmented Reality:
Research on virtual and augmented reality technologies is on the rise, particularly regarding their effects on consumer engagement and destination marketing, highlighting their growing importance in enhancing visitor experiences. - Sustainability through Technology:
There is an increasing emphasis on how technology can facilitate sustainable practices in tourism and hospitality, with studies examining the intersection of tech adoption and environmental responsibility. - Consumer Engagement via Digital Platforms:
Emerging research is focusing on how digital platforms, including social media and mobile applications, enhance consumer engagement and loyalty, illustrating the shift towards interactive and personalized customer experiences. - Data Analytics for Enhanced Decision-Making:
The use of data analytics in understanding consumer behavior and optimizing operational efficiency is increasingly prominent, reflecting a broader trend of leveraging big data for strategic decision-making in the industry.
Declining or Waning
- Traditional Marketing Approaches:
As the focus shifts towards digital and technology-driven marketing strategies, traditional marketing approaches in hospitality and tourism are becoming less frequently discussed, indicating a move towards more innovative and tech-centric promotional methods. - Static Service Models:
Research on static or traditional service models is waning, as the industry increasingly adopts dynamic, technology-enabled service frameworks that prioritize adaptability and responsiveness to consumer needs. - Generic Customer Satisfaction Metrics:
There is a noticeable decline in studies focusing solely on generic customer satisfaction metrics without considering the role of technology, as researchers are now more interested in specific technological impacts on satisfaction.
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