Journal of Destination Marketing & Management
Scope & Guideline
Driving Competitive Edge in Global Tourism
Introduction
Aims and Scopes
- Destination Branding and Image Management:
The journal explores the mechanisms of creating, managing, and enhancing destination brands and images, focusing on how branding influences tourist perceptions, behaviors, and overall destination appeal. - Sustainable Tourism Practices:
It emphasizes sustainable tourism development, examining practices that balance economic growth, environmental conservation, and community well-being, with a focus on innovative strategies for promoting sustainability. - Consumer Behavior and Experience:
Research on consumer profiles, motivations, and experiences is a core area, investigating how tourists make decisions and interact with destinations, including the impact of emotional and social factors on their experiences. - Digital Marketing and Technology in Tourism:
The journal addresses the role of digital marketing strategies and technological advancements in enhancing destination visibility, engagement, and competitiveness, including the use of social media, mobile applications, and AI. - Crisis Management and Resilience in Tourism:
It discusses the resilience of destinations in the face of crises, such as pandemics or natural disasters, and the strategies employed to recover and adapt to changing circumstances. - Community Engagement and Stakeholder Collaboration:
The journal highlights the importance of community involvement and stakeholder collaboration in destination management, ensuring that local perspectives and needs are integrated into tourism strategies.
Trending and Emerging
- Virtual and Immersive Tourism Experiences:
There is a growing interest in virtual tourism and immersive experiences, particularly in the context of how technology can enhance tourist engagement and inform destination marketing strategies. - Sustainable Mobility and Eco-Friendly Practices:
Research focusing on sustainable mobility and eco-friendly tourism practices is on the rise, reflecting a broader societal shift towards sustainability and responsible travel behaviors. - Influence of Social Media and Digital Platforms:
The impact of social media on travel behaviors, destination branding, and marketing effectiveness is increasingly prevalent, showcasing how digital platforms shape tourist perceptions and decisions. - Resilience and Crisis Recovery Strategies:
Emerging themes around resilience in tourism, especially regarding recovery from crises like COVID-19, highlight the need for adaptive strategies that support long-term sustainability and community well-being. - Emotional and Experiential Dimensions of Travel:
There is an increasing focus on understanding the emotional and experiential aspects of travel, exploring how feelings and memories influence tourist satisfaction and loyalty. - The Role of AI and Technology in Tourism:
Research exploring the integration of artificial intelligence and other technological innovations in enhancing the tourism experience and operational efficiency is gaining traction.
Declining or Waning
- Traditional Marketing Approaches:
There is a noticeable reduction in papers focusing on traditional marketing strategies, as the field increasingly shifts towards digital and experiential marketing in response to changing consumer behaviors and technological advancements. - Overtourism and Its Negative Effects:
While once a dominant theme, research specifically addressing overtourism is appearing less frequently, potentially indicating a transition towards more integrated discussions on sustainable tourism rather than isolated concerns over overcrowding. - Static Destination Management Models:
Research on static or one-size-fits-all destination management models is waning, as the focus moves towards more dynamic, adaptive, and participatory approaches that reflect the complexities of modern tourism. - Cultural Tourism as a Standalone Theme:
The exploration of cultural tourism as a separate area of study is declining, with more papers integrating cultural aspects into broader discussions of sustainable tourism and community engagement. - Economic Impact Studies:
There has been a reduction in studies solely focused on the economic impacts of tourism, as researchers increasingly consider social, environmental, and cultural dimensions alongside economic factors.
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