Journal of Hospitality & Tourism Research
Scope & Guideline
Cultivating excellence in hospitality research.
Introduction
Aims and Scopes
- Hospitality Management and Operations Research:
Research focusing on the management practices, operational efficiency, and strategic decision-making processes within hospitality settings, including hotels, restaurants, and event management. - Tourism Development and Marketing:
Studies examining the strategies for promoting destinations, understanding consumer behavior in tourism contexts, and the impacts of marketing initiatives on tourist experiences. - Sustainability and Responsible Tourism:
Investigations into sustainable practices within the industry, including corporate social responsibility (CSR), environmental impacts, and the promotion of ethical tourism. - Technology in Hospitality and Tourism:
Research exploring the integration of technology in service delivery, customer interactions, and operational processes, including the use of artificial intelligence, chatbots, and digital platforms. - Cultural and Social Aspects of Tourism:
Analyses of the cultural dynamics, community interactions, and social implications of tourism, including the role of identity, authenticity, and cultural heritage. - Consumer Behavior and Experience:
Studies focusing on understanding consumer motivations, satisfaction, and experiences in hospitality and tourism settings, including the impact of reviews, word-of-mouth, and experiential marketing.
Trending and Emerging
- Digital Transformation in Hospitality and Tourism:
Research is increasingly focusing on the impact of digital technologies, such as AI, chatbots, and online platforms, on customer experiences and operational efficiency. - Sustainability and Green Practices:
There is a significant uptick in studies exploring sustainability, green practices, and responsible tourism, reflecting a growing industry commitment to environmental stewardship and ethical considerations. - Health and Safety in Travel Post-COVID-19:
Emerging themes related to health and safety protocols in the wake of the COVID-19 pandemic are becoming prominent, as the industry adapts to new consumer expectations and regulatory standards. - Experiential Marketing and Consumer Engagement:
Research focusing on enhancing customer experiences and engagement through innovative marketing strategies, including virtual reality and immersive experiences, is on the rise. - Social Media Influence on Travel Behavior:
An increasing number of studies are examining how social media and influencer marketing shape consumer perceptions, travel intentions, and brand loyalty.
Declining or Waning
- Traditional Market Segmentation:
Research centered on conventional demographic-based market segmentation is becoming less prominent as scholars shift towards more nuanced, behaviorally-driven approaches to understanding consumer preferences. - Static Models of Tourism Demand:
There appears to be a waning interest in static models of tourism demand forecasting, as researchers increasingly favor dynamic and complex models that account for variability and changing consumer behaviors. - Generic Customer Satisfaction Studies:
Studies that explore customer satisfaction without addressing specific contextual factors or experiences are declining, as there is a growing emphasis on personalized and experience-driven research. - Focus on Hospitality Employment Issues:
While still relevant, research specifically targeting labor issues within hospitality settings has diminished as broader topics like employee well-being and mental health gain more traction. - Impact of Economic Factors on Tourism:
Research that solely examines the economic impacts of tourism without considering social, cultural, or environmental contexts is becoming less prevalent, reflecting a shift towards more holistic approaches.
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