Journal of Tourism Futures
Scope & Guideline
Exploring Tomorrow's Tourism Today
Introduction
Aims and Scopes
- Sustainable Tourism Practices:
Research often highlights sustainable practices in tourism, including regenerative tourism and community-based approaches that promote environmental stewardship and social equity. - Digital Transformation in Tourism:
The journal explores the impact of technology on tourism, including digital marketing, augmented reality, and the role of artificial intelligence in enhancing tourist experiences. - Resilience and Crisis Management:
It addresses how tourism can adapt and recover from crises, such as the COVID-19 pandemic, focusing on resilience strategies and destination management. - Cultural and Experiential Tourism:
The journal encourages exploration of cultural tourism, food tourism, and the importance of unique experiences in attracting modern travelers. - Youth and Future Generations:
There is a consistent focus on understanding the preferences and behaviors of younger generations, particularly Millennials and Generation Z, in shaping the future of tourism.
Trending and Emerging
- Regenerative Tourism:
There is an increasing emphasis on regenerative tourism, which focuses on creating positive impacts on local communities and environments, moving beyond sustainability to actively restore and enhance ecosystems. - Digital Detox and Wellness Tourism:
Emerging discussions around digital detox and wellness tourism highlight the need for travelers to disconnect from technology and engage in holistic wellness experiences. - Community Resilience and Development:
Research is increasingly focusing on community-driven tourism models that prioritize local engagement, empowerment, and the development of resilient tourism practices. - Artificial Intelligence and Smart Tourism:
The integration of AI and smart technologies in tourism is a growing area of interest, exploring how these innovations can enhance visitor experiences and operational efficiency. - Crisis Response and Adaptation Strategies:
There is a trend towards examining how tourism can better prepare for and adapt to crises, particularly in the wake of the COVID-19 pandemic, emphasizing proactive strategies for resilience.
Declining or Waning
- Traditional Tourism Models:
There is a noticeable decline in research focused on traditional mass tourism models, as the industry shifts towards more sustainable and personalized approaches. - Static Destination Marketing Strategies:
Research exploring static marketing strategies for destinations is less prevalent, indicating a move towards dynamic and adaptable marketing approaches that leverage digital tools. - Overemphasis on Economic Metrics:
While economic aspects of tourism remain important, there is a waning focus on purely economic metrics without consideration of social and environmental impacts, as holistic approaches gain traction. - Passive Tourist Experiences:
Research on passive tourism experiences is decreasing, with a growing emphasis on active, participatory, and immersive experiences that engage travelers more deeply. - Homogenized Travel Experiences:
The exploration of homogenized travel experiences is less frequent, reflecting a trend towards seeking unique, authentic, and localized tourism experiences.
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