Journal of Fashion Marketing and Management

Scope & Guideline

Bridging Theory and Practice in Fashion Management

Introduction

Welcome to your portal for understanding Journal of Fashion Marketing and Management, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1361-2026
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1996 to 2024
AbbreviationJ FASH MARK MANAG / J. Fash. Mark. Manag.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Fashion Marketing and Management focuses on the intersection of fashion, marketing, and management, providing a platform for research that explores consumer behavior, sustainability, digital innovation, and the evolving landscape of the fashion industry.
  1. Consumer Behavior and Experience:
    The journal investigates the psychological and social factors influencing consumer behavior in fashion, including perceptions of brand value, the impact of marketing strategies, and the role of body image in shopping experiences.
  2. Sustainability and Ethical Fashion:
    Research on sustainable practices and consumer attitudes towards ethical fashion is a core area, examining how sustainability influences purchasing decisions and the implementation of circular business models in the fashion industry.
  3. Digital Innovation and Technology:
    The journal covers the impact of digital technologies on fashion retail, including the use of augmented reality, e-commerce strategies, social media marketing, and the adoption of online customization tools.
  4. Market Trends and Strategic Management:
    It provides insights into market trends, strategic management practices, and the operational performance of fashion businesses, with a focus on adapting to changes in consumer preferences and global challenges.
  5. Cultural Influence and Identity:
    The journal explores the cultural dimensions of fashion consumption, including issues of identity formation, cultural sensitivity, and the implications of fashion trends across different demographics.
Recent publications have highlighted several emerging trends and themes in the Journal of Fashion Marketing and Management, reflecting the evolving landscape of the fashion industry and consumer interests.
  1. Sustainable Fashion Practices:
    There is a significant increase in research focused on sustainable fashion practices, exploring consumer motivations, the impact of eco-consciousness on purchasing decisions, and the role of secondhand markets.
  2. Digital Consumer Engagement:
    Studies examining the influence of social media, digital marketing, and online consumer engagement have surged, reflecting the importance of digital platforms in shaping contemporary fashion consumption.
  3. Technology-Driven Retail Innovations:
    Emerging themes include the adoption of virtual fitting rooms, augmented reality, and AI-driven fashion services, indicating a trend towards integrating advanced technologies in the retail experience.
  4. Diversity and Inclusivity in Fashion:
    Research focusing on diversity in fashion marketing, including body positivity and representation of various demographic groups, has gained traction, highlighting the industry's shift towards inclusivity.
  5. Global and Local Market Dynamics:
    There is a growing interest in understanding the dynamics between global fashion trends and local consumer behavior, particularly in emerging markets, emphasizing the need for culturally sensitive marketing strategies.

Declining or Waning

Over recent years, certain themes within the Journal of Fashion Marketing and Management have shown a decline in prominence, reflecting shifting interests in the field and changing consumer dynamics.
  1. Traditional Retail Models:
    Research focusing on traditional brick-and-mortar retail strategies has decreased as the industry shifts towards digital and omnichannel approaches, with more emphasis on online consumer behavior.
  2. Fast Fashion Critiques:
    While fast fashion was a central theme in earlier publications, recent studies are increasingly focusing on sustainable alternatives, leading to a waning interest in traditional fast fashion critiques.
  3. Static Marketing Strategies:
    There is a noticeable decline in studies centered on static marketing strategies, replaced by a growing interest in dynamic, adaptive, and technology-driven marketing approaches.
  4. Consumer Animosity and Boycotts:
    Research on consumer animosity and boycotts related to ethical issues has reduced, possibly as the industry becomes more focused on proactive sustainability measures rather than reactive consumer responses.

Similar Journals

dObras

Unveiling Innovations at the Intersection of Style and Scholarship
Publisher: ASSOC BRASILEIRA ESTUDOS & PESQUISAS MODAISSN: 2358-0003Frequency: 2 issues/year

dObras is a prestigious academic journal published by the Associação Brasileira de Estudos e Pesquisas em Moda, focusing on the dynamic intersections of fashion studies, cultural analysis, and design innovation. Since its establishment, the journal has embraced an Open Access model since 2007, ensuring that research contributions are available to a global readership without financial barriers. With an ISSN of 2358-0003 and E-ISSN 1982-0313, dObras serves as a crucial platform for scholars, practitioners, and students invested in contemporary and historical fashion discourse, making significant strides in the understanding of fashion as a cultural phenomenon. The journal welcomes contributions that not only further academic knowledge but also enhance practical applications within the fashion industry, fostering an interdisciplinary approach that is vital for today’s research landscape.

Revista Brasileira de Marketing

Unlocking the Potential of Marketing Research
Publisher: UNIV NOVE JULHOISSN: 2177-5184Frequency: 4 issues/year

Revista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.

Marketing and Management of Innovations

Navigating the Cutting-Edge of Marketing and Management Innovations.
Publisher: SUMY STATE UNIV, DEPT MARKETING & MANAGEMENT INNOVATIVE ACTIVITYISSN: 2218-4511Frequency: 4 issues/year

Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.

PSYCHOLOGY & MARKETING

Bridging Psychological Insights and Marketing Innovation
Publisher: WILEYISSN: 0742-6046Frequency: 12 issues/year

PSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.

Marketing Intelligence & Planning

Transforming Insights into Actionable Marketing Intelligence
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

TEXTILE RESEARCH JOURNAL

Pioneering Discoveries in Textile Engineering
Publisher: SAGE PUBLICATIONS LTDISSN: 0040-5175Frequency: 20 issues/year

TEXTILE RESEARCH JOURNAL, published by SAGE PUBLICATIONS LTD, is a premier academic journal dedicated to the field of textile and materials science, specifically focusing on advances in chemical engineering and polymer technology. With an impressive history dating back to 1931, this journal has continually adapted to the evolving landscape of textile research, aligning its objectives with the latest scientific developments and practical applications. Ranked in the Q2 category for both Chemical Engineering (miscellaneous) and Polymers and Plastics in the 2023 Scopus rankings, the journal serves as a critical platform for disseminating innovative research and groundbreaking methodologies, appealing to researchers, industry professionals, and students alike. While it is not an open-access journal, it remains a vital resource for those seeking high-quality, peer-reviewed literature that bridges the gap between academia and industry. The journal's robust thematic focus and commitment to excellence make it indispensable for anyone looking to stay on the forefront of textile research.

JOURNAL OF FOOD PRODUCTS MARKETING

Innovating Strategies for Successful Food Product Marketing
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1045-4446Frequency: 5 issues/year

JOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.

JOURNAL OF INTERNATIONAL MARKETING

Navigating the Complexities of International Marketing
Publisher: SAGE PUBLICATIONS INCISSN: 1069-031XFrequency: 4 issues/year

JOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.

Retail and Marketing Review

Empowering Retail and Marketing Scholarship.
Publisher: MC CANTISSN: 2708-3209Frequency: 2 issues/year

Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.

International Journal of Retail & Distribution Management

Innovating insights for a dynamic marketplace.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0959-0552Frequency: 12 issues/year

International Journal of Retail & Distribution Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of research in the fields of retail, distribution, marketing, and tourism management. With its ISSN 0959-0552 and E-ISSN 1758-6690, this esteemed journal is characterized by its commitment to advancing knowledge and bridging theory with practice. The journal has solidified its reputation with a commendable position in the 2023 rankings, achieving Q1 status in Business and International Management and Q1 in Tourism, Leisure and Hospitality Management, reflecting its scholarly impact and relevance. Aiming to provide a platform for innovative research, it offers insights into current trends and challenges faced by the retail and distribution sectors, making it an essential resource for researchers, professionals, and students alike. With its broad scope and focus on impactful findings, the International Journal of Retail & Distribution Management continues to influence the future direction of academic inquiry and industry practices.