Journal of Fashion Marketing and Management
Scope & Guideline
Navigating the Evolving Landscape of Fashion Management
Introduction
Aims and Scopes
- Consumer Behavior and Experience:
The journal investigates the psychological and social factors influencing consumer behavior in fashion, including perceptions of brand value, the impact of marketing strategies, and the role of body image in shopping experiences. - Sustainability and Ethical Fashion:
Research on sustainable practices and consumer attitudes towards ethical fashion is a core area, examining how sustainability influences purchasing decisions and the implementation of circular business models in the fashion industry. - Digital Innovation and Technology:
The journal covers the impact of digital technologies on fashion retail, including the use of augmented reality, e-commerce strategies, social media marketing, and the adoption of online customization tools. - Market Trends and Strategic Management:
It provides insights into market trends, strategic management practices, and the operational performance of fashion businesses, with a focus on adapting to changes in consumer preferences and global challenges. - Cultural Influence and Identity:
The journal explores the cultural dimensions of fashion consumption, including issues of identity formation, cultural sensitivity, and the implications of fashion trends across different demographics.
Trending and Emerging
- Sustainable Fashion Practices:
There is a significant increase in research focused on sustainable fashion practices, exploring consumer motivations, the impact of eco-consciousness on purchasing decisions, and the role of secondhand markets. - Digital Consumer Engagement:
Studies examining the influence of social media, digital marketing, and online consumer engagement have surged, reflecting the importance of digital platforms in shaping contemporary fashion consumption. - Technology-Driven Retail Innovations:
Emerging themes include the adoption of virtual fitting rooms, augmented reality, and AI-driven fashion services, indicating a trend towards integrating advanced technologies in the retail experience. - Diversity and Inclusivity in Fashion:
Research focusing on diversity in fashion marketing, including body positivity and representation of various demographic groups, has gained traction, highlighting the industry's shift towards inclusivity. - Global and Local Market Dynamics:
There is a growing interest in understanding the dynamics between global fashion trends and local consumer behavior, particularly in emerging markets, emphasizing the need for culturally sensitive marketing strategies.
Declining or Waning
- Traditional Retail Models:
Research focusing on traditional brick-and-mortar retail strategies has decreased as the industry shifts towards digital and omnichannel approaches, with more emphasis on online consumer behavior. - Fast Fashion Critiques:
While fast fashion was a central theme in earlier publications, recent studies are increasingly focusing on sustainable alternatives, leading to a waning interest in traditional fast fashion critiques. - Static Marketing Strategies:
There is a noticeable decline in studies centered on static marketing strategies, replaced by a growing interest in dynamic, adaptive, and technology-driven marketing approaches. - Consumer Animosity and Boycotts:
Research on consumer animosity and boycotts related to ethical issues has reduced, possibly as the industry becomes more focused on proactive sustainability measures rather than reactive consumer responses.
Similar Journals
Marketing and Management of Innovations
Exploring the Future of Marketing and Management.Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.
International Journal of Fashion Design Technology and Education
Exploring the Intersection of Design, Technology, and LearningThe International Journal of Fashion Design Technology and Education, published by Taylor & Francis Ltd, stands at the forefront of research in the dynamic fields of fashion design, technology, and education. Since its inception in 2008, the journal has provided a vital platform for researchers, educators, and practitioners to share innovative findings, pedagogical strategies, and technological advancements within the fashion industry. With an impressive impact factor and categorizations in the Q1 and Q2 quartiles across multiple disciplines—including Visual Arts, Education, and Industrial Engineering—this journal not only offers insightful contributions to academia but also informs practical applications in the ever-evolving fashion landscape. Although currently non-open access, the journal remains accessible to a wide range of audiences, facilitating a deeper engagement with contemporary issues in fashion technology and education. As the journal converges its themes through to 2024, it continues to encourage submissions that push the boundaries of knowledge and creativity, making it an essential resource for anyone invested in the future of fashion.
Revista Brasileira de Marketing
Exploring New Horizons in Marketing ScholarshipRevista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.
JOURNAL OF INTERNATIONAL MARKETING
Exploring Global Strategies for Tomorrow's MarketsJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
Market-Trziste
Innovating Understanding of Market TrendsMarket-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.
Journal of Islamic Marketing
Pioneering Research at the Crossroads of Business and BeliefJournal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.
Retail and Marketing Review
Exploring the Future of Retail and Marketing.Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.
dObras
Empowering Research in Fashion with Accessibility and ImpactdObras is a prestigious academic journal published by the Associação Brasileira de Estudos e Pesquisas em Moda, focusing on the dynamic intersections of fashion studies, cultural analysis, and design innovation. Since its establishment, the journal has embraced an Open Access model since 2007, ensuring that research contributions are available to a global readership without financial barriers. With an ISSN of 2358-0003 and E-ISSN 1982-0313, dObras serves as a crucial platform for scholars, practitioners, and students invested in contemporary and historical fashion discourse, making significant strides in the understanding of fashion as a cultural phenomenon. The journal welcomes contributions that not only further academic knowledge but also enhance practical applications within the fashion industry, fostering an interdisciplinary approach that is vital for today’s research landscape.
International Journal of Online Marketing
Advancing Research in the Digital Marketing SphereThe International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.
PSYCHOLOGY & MARKETING
Fostering Dialogue Between Psychology and Marketing ExpertsPSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.