Journal of Fashion Marketing and Management

Scope & Guideline

Unveiling Insights in Fashion Marketing and Management

Introduction

Immerse yourself in the scholarly insights of Journal of Fashion Marketing and Management with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN1361-2026
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1996 to 2024
AbbreviationJ FASH MARK MANAG / J. Fash. Mark. Manag.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Fashion Marketing and Management focuses on the intersection of fashion, marketing, and management, providing a platform for research that explores consumer behavior, sustainability, digital innovation, and the evolving landscape of the fashion industry.
  1. Consumer Behavior and Experience:
    The journal investigates the psychological and social factors influencing consumer behavior in fashion, including perceptions of brand value, the impact of marketing strategies, and the role of body image in shopping experiences.
  2. Sustainability and Ethical Fashion:
    Research on sustainable practices and consumer attitudes towards ethical fashion is a core area, examining how sustainability influences purchasing decisions and the implementation of circular business models in the fashion industry.
  3. Digital Innovation and Technology:
    The journal covers the impact of digital technologies on fashion retail, including the use of augmented reality, e-commerce strategies, social media marketing, and the adoption of online customization tools.
  4. Market Trends and Strategic Management:
    It provides insights into market trends, strategic management practices, and the operational performance of fashion businesses, with a focus on adapting to changes in consumer preferences and global challenges.
  5. Cultural Influence and Identity:
    The journal explores the cultural dimensions of fashion consumption, including issues of identity formation, cultural sensitivity, and the implications of fashion trends across different demographics.
Recent publications have highlighted several emerging trends and themes in the Journal of Fashion Marketing and Management, reflecting the evolving landscape of the fashion industry and consumer interests.
  1. Sustainable Fashion Practices:
    There is a significant increase in research focused on sustainable fashion practices, exploring consumer motivations, the impact of eco-consciousness on purchasing decisions, and the role of secondhand markets.
  2. Digital Consumer Engagement:
    Studies examining the influence of social media, digital marketing, and online consumer engagement have surged, reflecting the importance of digital platforms in shaping contemporary fashion consumption.
  3. Technology-Driven Retail Innovations:
    Emerging themes include the adoption of virtual fitting rooms, augmented reality, and AI-driven fashion services, indicating a trend towards integrating advanced technologies in the retail experience.
  4. Diversity and Inclusivity in Fashion:
    Research focusing on diversity in fashion marketing, including body positivity and representation of various demographic groups, has gained traction, highlighting the industry's shift towards inclusivity.
  5. Global and Local Market Dynamics:
    There is a growing interest in understanding the dynamics between global fashion trends and local consumer behavior, particularly in emerging markets, emphasizing the need for culturally sensitive marketing strategies.

Declining or Waning

Over recent years, certain themes within the Journal of Fashion Marketing and Management have shown a decline in prominence, reflecting shifting interests in the field and changing consumer dynamics.
  1. Traditional Retail Models:
    Research focusing on traditional brick-and-mortar retail strategies has decreased as the industry shifts towards digital and omnichannel approaches, with more emphasis on online consumer behavior.
  2. Fast Fashion Critiques:
    While fast fashion was a central theme in earlier publications, recent studies are increasingly focusing on sustainable alternatives, leading to a waning interest in traditional fast fashion critiques.
  3. Static Marketing Strategies:
    There is a noticeable decline in studies centered on static marketing strategies, replaced by a growing interest in dynamic, adaptive, and technology-driven marketing approaches.
  4. Consumer Animosity and Boycotts:
    Research on consumer animosity and boycotts related to ethical issues has reduced, possibly as the industry becomes more focused on proactive sustainability measures rather than reactive consumer responses.

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