International Journal of Online Marketing

Scope & Guideline

Advancing Research in the Digital Marketing Sphere

Introduction

Welcome to the International Journal of Online Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of International Journal of Online Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN2156-1753
PublisherIGI GLOBAL
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationINT J ONLINE MARKET / Int. J. Online Market
Frequency1 issue/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address701 E CHOCOLATE AVE, STE 200, HERSHEY, PA 17033-1240

Aims and Scopes

The International Journal of Online Marketing focuses on the rapidly evolving landscape of digital marketing, emphasizing the integration of online strategies that influence consumer behavior and engagement. The journal aims to explore various aspects of online marketing, its methodologies, and its impact across different sectors.
  1. Consumer Behavior Analysis:
    Investigates how consumers interact with digital marketing strategies, including the psychological and social factors that influence their online purchasing decisions.
  2. Influencer Marketing:
    Examines the effectiveness of influencer endorsements and their impact on brand perception and consumer trust, particularly through platforms like social media.
  3. E-Marketing Strategies:
    Focuses on the development and implementation of electronic marketing techniques that enhance brand visibility and consumer engagement in the digital space.
  4. Technology and Marketing Integration:
    Analyzes the role of emerging technologies such as mobile applications, self-service technologies, and virtual currencies in shaping consumer experiences and marketing practices.
  5. Cross-Cultural Marketing Insights:
    Explores how cultural differences affect marketing strategies and consumer behavior in various regions, particularly in developing nations.
  6. Measurement and Analytics in Marketing:
    Studies the effectiveness of different online marketing metrics and tools to assess consumer engagement and brand performance.
The journal has been increasingly publishing research that reflects contemporary trends and emerging themes in online marketing. These areas indicate the evolving landscape of digital marketing and the growing importance of technology and consumer behavior.
  1. Impact of Social Media on Consumer Behavior:
    There is a significant trend towards exploring how social media influences consumer purchasing decisions, with studies focusing on the role of social media marketing activities and influencer endorsements.
  2. Mobile and E-Commerce Solutions:
    Research is increasingly addressing mobile commerce (m-commerce) adoption, reflecting the growing reliance on mobile devices for shopping and digital transactions.
  3. Gamification in Marketing:
    Emerging studies on gamification strategies in online marketing highlight how game-like experiences can enhance customer engagement and brand loyalty.
  4. Consumer Skepticism and Trust Issues:
    A rising theme involves understanding consumer skepticism towards online advertisements and the factors that can mitigate this skepticism, which is crucial in a market saturated with digital marketing messages.
  5. Personalization and Consumer Experience:
    There is a growing emphasis on personalized marketing strategies that enhance consumer experiences and engagement, indicating a shift towards more tailored marketing approaches.

Declining or Waning

While the journal has consistently focused on various aspects of online marketing, certain themes have shown a decline in prominence in recent years. These waning topics suggest a shift in academic interest and industry relevance.
  1. Traditional Marketing Techniques:
    There is a noticeable reduction in research focusing on traditional marketing methods as the emphasis moves towards digital-first strategies and online consumer engagement.
  2. Generalized Online Advertising:
    Studies that address generic online advertising approaches are becoming less frequent, replaced by more targeted analyses concerning specific platforms and consumer interactions.
  3. Static Content Marketing Strategies:
    Research exploring static content marketing is declining, indicating a shift towards dynamic, interactive, and personalized marketing content that enhances consumer engagement.

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