Journal of Research in Interactive Marketing

Scope & Guideline

Uncovering Trends that Shape Consumer Behavior

Introduction

Delve into the academic richness of Journal of Research in Interactive Marketing with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN2040-7122
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2010 to 2024
AbbreviationJ RES INTERACT MARK / J. Res. Interact. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Research in Interactive Marketing focuses on the intersection of marketing practices and interactive technologies, emphasizing how these elements influence consumer behavior and brand engagement. It aims to provide a platform for innovative research that examines the dynamics of consumer interactions in the digital age.
  1. Consumer Engagement Strategies:
    The journal extensively covers strategies that enhance consumer engagement through various interactive platforms, including social media, e-commerce, and live-streaming. This includes examining the role of influencers, community interactions, and user-generated content.
  2. Impact of Technology on Marketing:
    Research in this journal often explores the implications of emerging technologies such as artificial intelligence, augmented reality, and virtual environments on marketing practices and consumer behavior.
  3. Branding and Consumer Relationships:
    The journal examines how brands build and maintain relationships with consumers through interactive marketing techniques, including brand transparency, authenticity, and co-creation practices.
  4. Social Media Dynamics:
    A significant area of focus is the role of social media in shaping consumer perceptions, engagement, and purchase intentions, analyzing how various content strategies affect consumer behavior.
  5. E-commerce Innovations:
    The journal addresses advancements in e-commerce, particularly how interactive features enhance the online shopping experience and influence consumer decision-making.
  6. Cultural and Ethical Considerations:
    Research often investigates the cultural implications of marketing strategies, including consumer privacy concerns and the ethical dimensions of interactive marketing.
The Journal of Research in Interactive Marketing has seen a rise in specific themes and topics that reflect current trends in the marketing landscape. These emerging areas highlight the evolving nature of consumer interactions and the strategies brands are employing to engage them.
  1. Artificial Intelligence in Marketing:
    There is a growing focus on how AI technologies are transforming interactive marketing, including applications in personalization, customer engagement, and data analytics.
  2. Live Streaming Commerce:
    Research on live streaming as a commerce platform is gaining traction, examining how real-time interactions influence consumer purchasing decisions and brand loyalty.
  3. Sustainability and Ethical Marketing:
    Emerging themes around sustainability and corporate social responsibility in marketing are increasingly relevant, as consumers demand transparency and ethical practices from brands.
  4. Community and Social Interaction:
    Studies exploring the role of online communities and peer interactions in shaping consumer behavior are trending, emphasizing the importance of social dynamics in marketing strategies.
  5. Experiential Marketing:
    There is an uptick in research focused on experiential marketing strategies that create immersive consumer experiences, particularly through augmented and virtual reality.
  6. Privacy and Consumer Trust:
    With growing concerns about data privacy, research addressing consumer trust and privacy implications in interactive marketing is becoming increasingly important.

Declining or Waning

As the landscape of interactive marketing evolves, certain themes appear to be declining in prominence within the journal's recent publications. This section highlights those areas that are becoming less central to the journal's focus.
  1. Traditional Advertising Methods:
    There has been a noticeable shift away from research focused on traditional advertising methods, such as print and television, as the emphasis moves towards digital and interactive strategies that engage consumers more directly.
  2. Static Content Marketing:
    The effectiveness of static content in marketing campaigns is waning, with a greater focus now on dynamic, interactive content that fosters consumer engagement and participation.
  3. Single-Channel Marketing Strategies:
    Research that explores single-channel marketing approaches is decreasing, as the integration of omnichannel strategies and cross-platform engagement becomes more critical in a digital-first world.
  4. Influencer Marketing without Engagement Analysis:
    Studies that do not analyze the engagement aspects of influencer marketing are becoming less frequent, as understanding the interactive dynamics of these relationships is increasingly prioritized.
  5. Offline Consumer Behavior Studies:
    There is a decline in research focusing on offline consumer behavior, as more studies pivot towards understanding online interactions and behaviors in digital environments.

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