Journal of Research in Interactive Marketing

Scope & Guideline

Bridging Theory and Practice in Interactive Marketing

Introduction

Immerse yourself in the scholarly insights of Journal of Research in Interactive Marketing with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN2040-7122
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2010 to 2024
AbbreviationJ RES INTERACT MARK / J. Res. Interact. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Research in Interactive Marketing focuses on the intersection of marketing practices and interactive technologies, emphasizing how these elements influence consumer behavior and brand engagement. It aims to provide a platform for innovative research that examines the dynamics of consumer interactions in the digital age.
  1. Consumer Engagement Strategies:
    The journal extensively covers strategies that enhance consumer engagement through various interactive platforms, including social media, e-commerce, and live-streaming. This includes examining the role of influencers, community interactions, and user-generated content.
  2. Impact of Technology on Marketing:
    Research in this journal often explores the implications of emerging technologies such as artificial intelligence, augmented reality, and virtual environments on marketing practices and consumer behavior.
  3. Branding and Consumer Relationships:
    The journal examines how brands build and maintain relationships with consumers through interactive marketing techniques, including brand transparency, authenticity, and co-creation practices.
  4. Social Media Dynamics:
    A significant area of focus is the role of social media in shaping consumer perceptions, engagement, and purchase intentions, analyzing how various content strategies affect consumer behavior.
  5. E-commerce Innovations:
    The journal addresses advancements in e-commerce, particularly how interactive features enhance the online shopping experience and influence consumer decision-making.
  6. Cultural and Ethical Considerations:
    Research often investigates the cultural implications of marketing strategies, including consumer privacy concerns and the ethical dimensions of interactive marketing.
The Journal of Research in Interactive Marketing has seen a rise in specific themes and topics that reflect current trends in the marketing landscape. These emerging areas highlight the evolving nature of consumer interactions and the strategies brands are employing to engage them.
  1. Artificial Intelligence in Marketing:
    There is a growing focus on how AI technologies are transforming interactive marketing, including applications in personalization, customer engagement, and data analytics.
  2. Live Streaming Commerce:
    Research on live streaming as a commerce platform is gaining traction, examining how real-time interactions influence consumer purchasing decisions and brand loyalty.
  3. Sustainability and Ethical Marketing:
    Emerging themes around sustainability and corporate social responsibility in marketing are increasingly relevant, as consumers demand transparency and ethical practices from brands.
  4. Community and Social Interaction:
    Studies exploring the role of online communities and peer interactions in shaping consumer behavior are trending, emphasizing the importance of social dynamics in marketing strategies.
  5. Experiential Marketing:
    There is an uptick in research focused on experiential marketing strategies that create immersive consumer experiences, particularly through augmented and virtual reality.
  6. Privacy and Consumer Trust:
    With growing concerns about data privacy, research addressing consumer trust and privacy implications in interactive marketing is becoming increasingly important.

Declining or Waning

As the landscape of interactive marketing evolves, certain themes appear to be declining in prominence within the journal's recent publications. This section highlights those areas that are becoming less central to the journal's focus.
  1. Traditional Advertising Methods:
    There has been a noticeable shift away from research focused on traditional advertising methods, such as print and television, as the emphasis moves towards digital and interactive strategies that engage consumers more directly.
  2. Static Content Marketing:
    The effectiveness of static content in marketing campaigns is waning, with a greater focus now on dynamic, interactive content that fosters consumer engagement and participation.
  3. Single-Channel Marketing Strategies:
    Research that explores single-channel marketing approaches is decreasing, as the integration of omnichannel strategies and cross-platform engagement becomes more critical in a digital-first world.
  4. Influencer Marketing without Engagement Analysis:
    Studies that do not analyze the engagement aspects of influencer marketing are becoming less frequent, as understanding the interactive dynamics of these relationships is increasingly prioritized.
  5. Offline Consumer Behavior Studies:
    There is a decline in research focusing on offline consumer behavior, as more studies pivot towards understanding online interactions and behaviors in digital environments.

Similar Journals

PSYCHOLOGY & MARKETING

Innovating Marketing Practices with Psychological Research
Publisher: WILEYISSN: 0742-6046Frequency: 12 issues/year

PSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.

Recherche et Applications en Marketing-English Edition

Bridging Research and Practice in Marketing Excellence
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.

Innovative Marketing

Advancing Ideas at the Intersection of Marketing and Technology
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

Journal of Current Issues and Research In Advertising

Illuminating the future of advertising through rigorous scholarship.
Publisher: TAYLOR & FRANCIS LTDISSN: 1064-1734Frequency: 4 issues/year

The Journal of Current Issues and Research in Advertising, published by Taylor & Francis Ltd, is a premier peer-reviewed publication dedicated to advancing the field of advertising research. With its ISSN 1064-1734 and E-ISSN 2164-7313, this esteemed journal covers a diverse range of topics within advertising, offering insights into contemporary issues and emerging trends that shape the industry. Recognized for its influence, it holds a prestigious Q1 ranking in Marketing and is positioned within the 65th percentile among its peers according to Scopus, reflecting its impactful contributions to the discipline. The journal, operating from the United Kingdom and serving a global audience, has been a vital resource for academics, practitioners, and students alike since its inception in 1992. Published regularly until 2010 and resuming from 2012 to 2024, it remains committed to scholarly excellence and the dissemination of cutting-edge research, making it an essential destination for those looking to deepen their understanding of advertising dynamics and effectiveness.

MARKETING LETTERS

Advancing marketing knowledge through innovative research.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.

INTERNATIONAL JOURNAL OF MARKET RESEARCH

Exploring the Frontiers of Business and Marketing Research
Publisher: SAGE PUBLICATIONS LTDISSN: 1470-7853Frequency: 6 issues/year

International Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.

Journal of International Consumer Marketing

Bridging Cultures Through Consumer Behavior
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Uncovering Insights That Transform Marketing Practices
Publisher: ELSEVIERISSN: 0167-8116Frequency: 4 issues/year

International Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.

JOURNAL OF MARKETING

Shaping Marketing Strategies with Scholarly Excellence.
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2429Frequency: 6 issues/year

JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.

Journal of Islamic Marketing

Exploring the Fusion of Faith and Marketing Innovation
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1759-0833Frequency: 6 issues/year

Journal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.