JOURNAL OF CONSUMER MARKETING

Scope & Guideline

Bridging Theory and Practice in Consumer Marketing.

Introduction

Delve into the academic richness of JOURNAL OF CONSUMER MARKETING with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN0736-3761
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1984 to 2024
AbbreviationJ CONSUM MARK / J. Consum. Mark.
Frequency7 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Consumer Marketing focuses on understanding consumer behavior, marketing strategies, and the implications of marketing practices in a rapidly evolving marketplace. It aims to provide insights into various aspects of consumer marketing, including the psychological, social, and technological factors that influence consumer choices and brand interactions.
  1. Consumer Behavior Analysis:
    The journal emphasizes research that explores the psychological and emotional drivers of consumer behavior, including motivations, attitudes, and decision-making processes.
  2. Digital and Technological Marketing:
    A significant focus is placed on the impact of digital technologies on consumer marketing, including social media, e-commerce, and the use of AI in understanding consumer preferences.
  3. Sustainability and Ethical Consumption:
    The journal promotes discourse around sustainable marketing practices and the ethical implications of consumer choices, addressing the growing concern for environmental and social responsibility.
  4. Cultural and Social Influences:
    Research exploring how cultural, social, and demographic factors shape consumer behavior and marketing strategies is a core area of interest, recognizing the diversity in consumer experiences.
  5. Brand Management and Consumer Relationships:
    Investigations into how brands build relationships with consumers, including brand loyalty, brand love, and community engagement, are central themes in the journal's publications.
  6. Emerging Trends in Marketing:
    The journal is committed to exploring emerging trends in the marketing landscape, including the effects of generational shifts and changing consumer expectations.
The Journal of Consumer Marketing is increasingly reflecting the latest trends and emerging themes in consumer behavior and marketing practices. These areas indicate a shift towards more contemporary and relevant topics in the field.
  1. Sustainable and Ethical Consumerism:
    There is a notable rise in research addressing sustainability and ethical consumption, reflecting consumers' growing awareness and demand for responsible practices in marketing.
  2. Impact of Digital Transformation:
    Emerging studies focus on the implications of digital transformation in consumer marketing, including the role of artificial intelligence, social media, and online shopping behaviors.
  3. Consumer Engagement in Novel Contexts:
    Research on consumer engagement in new contexts, such as the Metaverse and circular economy, is gaining traction, highlighting innovative avenues for brand interaction.
  4. Psychological and Behavioral Insights:
    An increasing emphasis on psychological factors influencing consumer behavior, such as emotional responses and cognitive biases, reflects a trend towards deeper behavioral insights.
  5. Experiential Marketing and Brand Experience:
    Emerging themes include the exploration of experiential marketing and how brand experiences affect consumer loyalty and advocacy.

Declining or Waning

While the Journal of Consumer Marketing continues to evolve, certain themes appear to be declining in prominence. This shift may reflect changes in consumer behavior, technological advancements, or broader societal trends.
  1. Traditional Advertising Effects:
    Research focusing on traditional advertising methods, such as print and television, has decreased, as more studies concentrate on digital and social media platforms.
  2. Generalized Consumer Demographics:
    There seems to be a waning interest in broad demographic studies that do not account for the nuanced behaviors of specific segments, such as Gen Z or millennials, as the field moves towards more targeted research.
  3. Passive Consumer Engagement:
    Themes surrounding passive consumer behavior, where consumers are viewed merely as recipients of marketing messages, are less prominent, shifting towards active engagement and participation.
  4. Conventional Market Segmentation:
    Studies employing traditional market segmentation strategies are declining, with a growing preference for more dynamic and fluid approaches that consider consumer identities and behaviors.
  5. Focus on Price Sensitivity:
    Research centered on price sensitivity as a primary driver of consumer decisions has diminished, as other factors like brand loyalty and ethical considerations gain importance.

Similar Journals

Journal of Marketing Analytics

Advancing Knowledge in Marketing Analytics.
Publisher: PALGRAVE MACMILLAN LTDISSN: 2050-3318Frequency: 4 issues/year

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.

MARKETING LETTERS

Illuminating contemporary challenges in marketing.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.

Market-Trziste

Pioneering Insights for a Global Marketplace
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Connecting Research and Practice in Internet Marketing
Publisher: INDERSCIENCE ENTERPRISES LTDISSN: 1477-5212Frequency: 6 issues/year

Welcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.

Management & Marketing

Unveiling Trends in Management and Marketing Excellence
Publisher: SCIENDOISSN: 1842-0206Frequency: 4 issues/year

Management & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.

JOURNAL OF MARKETING

Advancing Knowledge in Marketing, Business, and Econometrics.
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2429Frequency: 6 issues/year

JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.

Journal of Research in Interactive Marketing

Leading the Charge in Interactive Marketing Research
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

JOURNAL OF INTERNATIONAL MARKETING

Innovating the Future of Global Marketing Practices
Publisher: SAGE PUBLICATIONS INCISSN: 1069-031XFrequency: 4 issues/year

JOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.

Journal of International Consumer Marketing

Advancing Marketing Knowledge Across Borders
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

JOURNAL OF CONSUMER PSYCHOLOGY

Elevating Understanding of Consumer Emotions and Decisions
Publisher: JOHN WILEY & SONS LTDISSN: 1057-7408Frequency: 4 issues/year

The JOURNAL OF CONSUMER PSYCHOLOGY, published by John Wiley & Sons Ltd, is a leading peer-reviewed journal dedicated to exploring the intricate relationships between consumer behavior, psychological processes, and marketing practices. Established in 1992, this prestigious journal has consistently offered high-quality research that contributes to the understanding of consumer decision-making, emotions, and perceptions. Recognized for its impact in the fields of psychology and marketing, it holds an impressive Q1 ranking in both Applied Psychology and Marketing categories as of 2023, with Scopus rankings placing it in the top 15% and 23% of its respective fields. The journal aims to foster an interdisciplinary dialogue, offering researchers and professionals a platform to share innovative findings and practical implications. With its commitment to advancing consumer psychology, the journal remains an essential resource for academics and practitioners aiming to leverage psychological principles in marketing strategies.