JOURNAL OF CONSUMER MARKETING

Scope & Guideline

Innovating Strategies for a Changing Marketplace.

Introduction

Immerse yourself in the scholarly insights of JOURNAL OF CONSUMER MARKETING with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN0736-3761
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1984 to 2024
AbbreviationJ CONSUM MARK / J. Consum. Mark.
Frequency7 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Consumer Marketing focuses on understanding consumer behavior, marketing strategies, and the implications of marketing practices in a rapidly evolving marketplace. It aims to provide insights into various aspects of consumer marketing, including the psychological, social, and technological factors that influence consumer choices and brand interactions.
  1. Consumer Behavior Analysis:
    The journal emphasizes research that explores the psychological and emotional drivers of consumer behavior, including motivations, attitudes, and decision-making processes.
  2. Digital and Technological Marketing:
    A significant focus is placed on the impact of digital technologies on consumer marketing, including social media, e-commerce, and the use of AI in understanding consumer preferences.
  3. Sustainability and Ethical Consumption:
    The journal promotes discourse around sustainable marketing practices and the ethical implications of consumer choices, addressing the growing concern for environmental and social responsibility.
  4. Cultural and Social Influences:
    Research exploring how cultural, social, and demographic factors shape consumer behavior and marketing strategies is a core area of interest, recognizing the diversity in consumer experiences.
  5. Brand Management and Consumer Relationships:
    Investigations into how brands build relationships with consumers, including brand loyalty, brand love, and community engagement, are central themes in the journal's publications.
  6. Emerging Trends in Marketing:
    The journal is committed to exploring emerging trends in the marketing landscape, including the effects of generational shifts and changing consumer expectations.
The Journal of Consumer Marketing is increasingly reflecting the latest trends and emerging themes in consumer behavior and marketing practices. These areas indicate a shift towards more contemporary and relevant topics in the field.
  1. Sustainable and Ethical Consumerism:
    There is a notable rise in research addressing sustainability and ethical consumption, reflecting consumers' growing awareness and demand for responsible practices in marketing.
  2. Impact of Digital Transformation:
    Emerging studies focus on the implications of digital transformation in consumer marketing, including the role of artificial intelligence, social media, and online shopping behaviors.
  3. Consumer Engagement in Novel Contexts:
    Research on consumer engagement in new contexts, such as the Metaverse and circular economy, is gaining traction, highlighting innovative avenues for brand interaction.
  4. Psychological and Behavioral Insights:
    An increasing emphasis on psychological factors influencing consumer behavior, such as emotional responses and cognitive biases, reflects a trend towards deeper behavioral insights.
  5. Experiential Marketing and Brand Experience:
    Emerging themes include the exploration of experiential marketing and how brand experiences affect consumer loyalty and advocacy.

Declining or Waning

While the Journal of Consumer Marketing continues to evolve, certain themes appear to be declining in prominence. This shift may reflect changes in consumer behavior, technological advancements, or broader societal trends.
  1. Traditional Advertising Effects:
    Research focusing on traditional advertising methods, such as print and television, has decreased, as more studies concentrate on digital and social media platforms.
  2. Generalized Consumer Demographics:
    There seems to be a waning interest in broad demographic studies that do not account for the nuanced behaviors of specific segments, such as Gen Z or millennials, as the field moves towards more targeted research.
  3. Passive Consumer Engagement:
    Themes surrounding passive consumer behavior, where consumers are viewed merely as recipients of marketing messages, are less prominent, shifting towards active engagement and participation.
  4. Conventional Market Segmentation:
    Studies employing traditional market segmentation strategies are declining, with a growing preference for more dynamic and fluid approaches that consider consumer identities and behaviors.
  5. Focus on Price Sensitivity:
    Research centered on price sensitivity as a primary driver of consumer decisions has diminished, as other factors like brand loyalty and ethical considerations gain importance.

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