Journal of Product and Brand Management
metrics 2024
Shaping the future of brand management through research.
Introduction
Journal of Product and Brand Management, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research in the fields of product development, brand strategy, and marketing management. With a strong impact on industry practices and academic discourse, this quarterly journal has consistently reflected its influence through its Q1 rankings in Management of Technology and Innovation, Marketing, and Strategy and Management for 2023, positioning it in the top tiers of its categories. Researchers and professionals alike will find the articles published from 1992 to 2024 invaluable, as they critically explore cutting-edge theories and practical applications that enhance understanding of product and brand dynamics in today’s marketplace. While access options are not specified as Open Access, the journal remains a cornerstone for those aiming to stay ahead in the fields of management and marketing. The journal's commitment to fostering innovative insights serves as a vital resource for academics, practitioners, and students dedicated to advancing their knowledge and expertise in the constantly evolving landscape of product and brand management.
Metrics 2024
Metrics History
Rank 2024
Scopus
IF (Web Of Science)
JCI (Web Of Science)
Quartile History
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