Journal of Research in Interactive Marketing

metrics 2024

Uncovering Trends that Shape Consumer Behavior

Introduction

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

Metrics 2024

SCIMAGO Journal Rank2.36
Journal Impact Factor9.60
Journal Impact Factor (5 years)9.60
H-Index59
Journal IF Without Self9.60
Eigen Factor0.00
Normal Eigen Factor0.49
Influence1.46
Immediacy Index1.60
Cited Half Life3.40
Citing Half Life5.00
JCI1.91
Total Documents452
WOS Total Citations2466
SCIMAGO Total Citations4888
SCIMAGO SELF Citations947
Scopus Journal Rank2.36
Cites / Document (2 Years)14.40
Cites / Document (3 Years)15.38
Cites / Document (4 Years)14.98

Metrics History

Rank 2024

Scopus

Marketing in Business, Management and Accounting
Rank #11/210
Percentile 94.76
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 13/302
Percentile 95.90
Quartile Q1

JCI (Web Of Science)

BUSINESS
Rank 21/302
Percentile 93.05
Quartile Q1

Quartile History

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