Journal of Product and Brand Management
Scope & Guideline
Elevating industry practices with cutting-edge scholarship.
Introduction
Aims and Scopes
- Brand Management and Strategy:
Research in this area explores how brands are built, managed, and positioned in the market. It includes studies on brand equity, brand loyalty, and the impact of branding strategies on consumer perceptions. - Consumer Behavior and Brand Relationships:
This scope examines how consumers interact with brands, including their emotional connections, brand love, and the influence of brand narratives on consumer decisions. - Sustainability and Corporate Social Responsibility (CSR):
The journal increasingly addresses themes of sustainability and ethical branding, focusing on how CSR initiatives influence brand reputation and consumer trust. - Digital and Social Media Branding:
Research on the impact of social media and digital technologies on brand communication, consumer engagement, and the effectiveness of influencer marketing. - Cultural and Contextual Branding:
Investigations into how cultural factors and context affect brand perception and consumer behavior, including cross-cultural studies and the role of nostalgia in branding. - Innovative Branding Practices:
Emerging methodologies and innovative practices in branding, such as gamification, augmented reality, and experiential marketing strategies.
Trending and Emerging
- Sustainability and Ethical Branding:
An increasing focus on sustainability and ethical considerations in branding is evident, with research examining how brands can authentically engage in CSR and the impact of sustainable practices on brand loyalty. - Digital Transformation in Branding:
The integration of digital technologies and social media into branding strategies is a central theme, exploring how brands can leverage online platforms for engagement and storytelling. - Consumer-Centric Brand Experiences:
There is a notable trend towards understanding and enhancing consumer experiences with brands, emphasizing the importance of emotional connections and personalized interactions. - Influencer Marketing Dynamics:
Research on the effectiveness and strategies of influencer marketing continues to grow, examining how influencers shape brand perceptions and consumer behavior across various platforms. - Brand Resilience and Crisis Management:
Emerging studies focus on how brands navigate crises, including the impact of corporate actions during challenging times and strategies for rebuilding trust and reputation. - The Role of Artificial Intelligence in Branding:
With the rise of AI technologies, there is an increasing exploration of how AI can be utilized in branding efforts, including chatbots, personalized marketing, and consumer data analysis.
Declining or Waning
- Traditional Branding Models:
Research focused on classic branding models and theories, such as AIDA (Attention, Interest, Desire, Action), has decreased as scholars increasingly seek to explore more contemporary frameworks that incorporate digital and social media influences. - Branding in Offline Contexts:
As digital engagement becomes more critical for brands, studies focusing exclusively on traditional offline branding methods and strategies have become less frequent, shifting towards more integrated approaches that include online elements. - Consumer Segmentation Based on Demographics:
While demographic-based segmentation remains important, there is a noticeable decline in studies relying solely on traditional demographic factors. Instead, there is a growing emphasis on psychographics and behavioral insights. - Static Brand Identity Research:
Research that focuses on static aspects of brand identity, without considering the dynamic nature of brand interactions in real-time digital environments, has seen reduced interest. - Exclusively Quantitative Approaches:
There is a diminishing trend in studies that rely solely on quantitative methods, as researchers increasingly adopt mixed-methods approaches to capture the complexity of consumer-brand relationships.
Similar Journals
Journal of Consumer Behaviour
Pioneering the Study of Consumer PsychologyThe Journal of Consumer Behaviour, published by WILEY, serves as a leading platform for innovative research in the fields of Applied Psychology and Social Psychology. With an impressive impact factor and recognized as a Q1 journal in both categories, it ranks among the top journals in its domain, placing it in the 88th and 79th percentiles, respectively, according to Scopus rankings. This esteemed journal, bearing the ISSN 1472-0817 and E-ISSN 1479-1838, publishes high-quality articles that delve into the psychological insights driving consumer behavior, offering a unique lens for researchers, professionals, and students keen on understanding the complexities of consumer decision-making. Although it does not offer open access options, the journal provides a wealth of knowledge aimed at advancing theoretical frameworks and practical applications, thereby playing a critical role in the evolution of consumer behavior research from 2009 to 2024. The journal’s commitment to excellence makes it an indispensable resource for those looking to contribute to this dynamic and interdisciplinary field.
EUROPEAN JOURNAL OF MARKETING
Exploring the Frontiers of Marketing Research and Practice.The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.
Journal of Global Fashion Marketing
Elevating Fashion Marketing through Rigorous ResearchJournal of Global Fashion Marketing is a premier platform for scholarly discourse and research in the vibrant field of fashion marketing, published by Taylor & Francis Ltd. With its ISSN 2093-2685 and E-ISSN 2325-4483, this journal serves as an essential resource for academics and practitioners alike. It has earned a distinguished reputation, evidenced by its outstanding rankings, including Q1 in Cultural Studies and Q2 in Marketing for 2023, contributing significantly to the understanding of global fashion trends, consumer behavior, and strategic innovation. The journal provides rigorous peer-reviewed content that intersects with various disciplines, such as Management of Technology and Innovation, making it a vital source of knowledge for contemporary marketers and fashion industry leaders. Despite its current closed-access status, the high impact factor, along with its Scopus rankings—placing it in the 99th percentile among Cultural Studies—demonstrates its influence and commitment to advancing the discourse. The Journal of Global Fashion Marketing aims to disseminate impactful research that shapes the future of fashion marketing and strategies from 2010 to 2024, ensuring a cohesive understanding in an ever-evolving landscape.
Journal of Global Scholars of Marketing Science
Unraveling the Complexities of Modern MarketingThe Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
Catalyzing Change in Online Marketing PracticesWelcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.
Journal of Marketing for Higher Education
Shaping the future of educational marketing practices.Welcome to the Journal of Marketing for Higher Education, a premier academic journal dedicated to advancing knowledge and practice at the intersection of marketing and higher education. Published by Routledge Journals, Taylor & Francis Ltd, this journal provides a critical platform for researchers and professionals to share innovative strategies, insights, and empirical findings that shape the marketing landscape in educational contexts. With an impressive impact ranking reflected in its Q2 status in both Education and Marketing categories for 2023, the journal is recognized for its significant contributions to the field, occupying an esteemed position among the top journals globally. Its Scopus ranking places it in the 93rd percentile in Social Sciences - Education and 74th percentile in Business, Management, and Accounting - Marketing, showcasing its influence and reach. Since its inception in 1988, the journal has been unwavering in its commitment to disseminating critical knowledge and fostering discourse, appealing to a diverse audience of researchers, educators, and practitioners in the marketing and higher education sectors.
Market-Trziste
Bridging Research and Practice in Economic SciencesMarket-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.
Management & Marketing
Empowering Insights in Business DynamicsManagement & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.
JOURNAL OF CONSUMER MARKETING
Bridging Theory and Practice in Consumer Marketing.The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.
Marketing Intelligence & Planning
Navigating the Future of Marketing with IntelligenceMarketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.