Journal of Product and Brand Management
Scope & Guideline
Exploring the forefront of product and brand innovation.
Introduction
Aims and Scopes
- Brand Management and Strategy:
Research in this area explores how brands are built, managed, and positioned in the market. It includes studies on brand equity, brand loyalty, and the impact of branding strategies on consumer perceptions. - Consumer Behavior and Brand Relationships:
This scope examines how consumers interact with brands, including their emotional connections, brand love, and the influence of brand narratives on consumer decisions. - Sustainability and Corporate Social Responsibility (CSR):
The journal increasingly addresses themes of sustainability and ethical branding, focusing on how CSR initiatives influence brand reputation and consumer trust. - Digital and Social Media Branding:
Research on the impact of social media and digital technologies on brand communication, consumer engagement, and the effectiveness of influencer marketing. - Cultural and Contextual Branding:
Investigations into how cultural factors and context affect brand perception and consumer behavior, including cross-cultural studies and the role of nostalgia in branding. - Innovative Branding Practices:
Emerging methodologies and innovative practices in branding, such as gamification, augmented reality, and experiential marketing strategies.
Trending and Emerging
- Sustainability and Ethical Branding:
An increasing focus on sustainability and ethical considerations in branding is evident, with research examining how brands can authentically engage in CSR and the impact of sustainable practices on brand loyalty. - Digital Transformation in Branding:
The integration of digital technologies and social media into branding strategies is a central theme, exploring how brands can leverage online platforms for engagement and storytelling. - Consumer-Centric Brand Experiences:
There is a notable trend towards understanding and enhancing consumer experiences with brands, emphasizing the importance of emotional connections and personalized interactions. - Influencer Marketing Dynamics:
Research on the effectiveness and strategies of influencer marketing continues to grow, examining how influencers shape brand perceptions and consumer behavior across various platforms. - Brand Resilience and Crisis Management:
Emerging studies focus on how brands navigate crises, including the impact of corporate actions during challenging times and strategies for rebuilding trust and reputation. - The Role of Artificial Intelligence in Branding:
With the rise of AI technologies, there is an increasing exploration of how AI can be utilized in branding efforts, including chatbots, personalized marketing, and consumer data analysis.
Declining or Waning
- Traditional Branding Models:
Research focused on classic branding models and theories, such as AIDA (Attention, Interest, Desire, Action), has decreased as scholars increasingly seek to explore more contemporary frameworks that incorporate digital and social media influences. - Branding in Offline Contexts:
As digital engagement becomes more critical for brands, studies focusing exclusively on traditional offline branding methods and strategies have become less frequent, shifting towards more integrated approaches that include online elements. - Consumer Segmentation Based on Demographics:
While demographic-based segmentation remains important, there is a noticeable decline in studies relying solely on traditional demographic factors. Instead, there is a growing emphasis on psychographics and behavioral insights. - Static Brand Identity Research:
Research that focuses on static aspects of brand identity, without considering the dynamic nature of brand interactions in real-time digital environments, has seen reduced interest. - Exclusively Quantitative Approaches:
There is a diminishing trend in studies that rely solely on quantitative methods, as researchers increasingly adopt mixed-methods approaches to capture the complexity of consumer-brand relationships.
Similar Journals
Management & Marketing
Connecting Research with Real-World ImpactManagement & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.
Journal of Global Fashion Marketing
Advancing the Discourse in Fashion MarketingJournal of Global Fashion Marketing is a premier platform for scholarly discourse and research in the vibrant field of fashion marketing, published by Taylor & Francis Ltd. With its ISSN 2093-2685 and E-ISSN 2325-4483, this journal serves as an essential resource for academics and practitioners alike. It has earned a distinguished reputation, evidenced by its outstanding rankings, including Q1 in Cultural Studies and Q2 in Marketing for 2023, contributing significantly to the understanding of global fashion trends, consumer behavior, and strategic innovation. The journal provides rigorous peer-reviewed content that intersects with various disciplines, such as Management of Technology and Innovation, making it a vital source of knowledge for contemporary marketers and fashion industry leaders. Despite its current closed-access status, the high impact factor, along with its Scopus rankings—placing it in the 99th percentile among Cultural Studies—demonstrates its influence and commitment to advancing the discourse. The Journal of Global Fashion Marketing aims to disseminate impactful research that shapes the future of fashion marketing and strategies from 2010 to 2024, ensuring a cohesive understanding in an ever-evolving landscape.
JOURNAL OF ADVERTISING
Advancing Insights in Advertising and Business ManagementJOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.
Journal of Retailing and Consumer Services
Connecting Research and Practice in Retail ExcellenceJournal of Retailing and Consumer Services, published by Elsevier Science Ltd, is a premier, comprehensive academic journal focused on the dynamic fields of marketing, retailing, and consumer behavior. With a strong emphasis on the interplay between consumer services and retail practices, this journal has maintained a Q1 ranking within the marketing category as of 2023, placing it among the top 5% of journals in its field according to Scopus, where it ranks #5 out of 210. The journal's impact is underscored by its significant readership and contribution to the ongoing dialogue regarding consumer service innovations, retail strategies, and market trends. Researchers, professionals, and students interested in the latest empirical research and theoretical advancements will find valuable insights and a collaborative platform for knowledge exchange within its pages. The ISSN of the journal is 0969-6989 for print and 1873-1384 for electronic issues, reflecting its commitment to accessibility and dissemination in the field from its inception in 1994 through to its convergence year of 2025.
JOURNAL OF CONSUMER RESEARCH
Elevating understanding of market strategies.Journal of Consumer Research, published by Oxford University Press Inc, stands as a premier academic platform for the dissemination of cutting-edge research in the fields of consumer behavior, marketing, anthropology, and economics. With its robust impact reflected in its Q1 categorization across multiple disciplines, including Business and International Management and Economics and Econometrics, this journal is recognized for its significant contribution to the understanding of consumer dynamics and market strategies, ranking in the top percentiles within its categories. The journal's rigorous peer-review process ensures that only high-quality studies are featured, making it an essential resource for researchers, practitioners, and students seeking in-depth insights into consumer trends and market performance. Though it does not currently offer Open Access options, it consistently draws submissions that advance theoretical and practical knowledge in consumer research, inviting a global readership to engage with its wealth of scholarly articles spanning from 1977 to the present, and fostering a community dedicated to exploring the complexities of consumer interactions.
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
Catalyzing Change in Online Marketing PracticesWelcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.
Journal of Strategic Marketing
Advancing Knowledge at the Intersection of Marketing and StrategyJournal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.
International Journal of Marketing Communication and New Media
Connecting scholars and practitioners in new media landscapes.Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.
Sport Marketing Quarterly
Exploring the Intersection of Marketing and SportsSport Marketing Quarterly, published by FIT PUBLISHING, is a pivotal journal within the field of marketing, strategy, and tourism management focused on the dynamic world of sports. With an ISSN of 1061-6934 and an E-ISSN of 1557-2528, the journal provides a vital platform for researchers, educators, and practitioners to explore innovative marketing strategies and insights specific to the sports industry. Although the journal has faced coverage discontinuation in Scopus, it remains highly regarded, reflected in its 2023 ranking in the Q3 quartiles across several categories including Marketing, Strategy and Management, and Tourism, Leisure and Hospitality Management. Located in the United States at WEST VIRGINIA UNIVERSITY, Sport Marketing Quarterly encourages the dissemination of original research and thoughtful commentary aimed at improving the practice and theory of sport marketing. As it addresses contemporary challenges facing the industry, this journal serves as an essential resource for those seeking to deepen their understanding of the intersection of marketing and sports.
EUROPEAN JOURNAL OF MARKETING
Advancing Insights, Elevating Marketing Excellence.The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.