Journal of Product and Brand Management

Scope & Guideline

Navigating the evolving landscape of marketing and innovation.

Introduction

Immerse yourself in the scholarly insights of Journal of Product and Brand Management with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN1061-0421
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1992 to 2024
AbbreviationJ PROD BRAND MANAG / J. Prod. Brand Manag.
Frequency7 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Product and Brand Management focuses on advancing knowledge in the fields of branding and product management, exploring the complex interactions between consumers and brands across various contexts. The journal emphasizes empirical research and theoretical contributions that provide insights into brand equity, consumer behavior, and strategic branding practices.
  1. Brand Management and Strategy:
    Research in this area explores how brands are built, managed, and positioned in the market. It includes studies on brand equity, brand loyalty, and the impact of branding strategies on consumer perceptions.
  2. Consumer Behavior and Brand Relationships:
    This scope examines how consumers interact with brands, including their emotional connections, brand love, and the influence of brand narratives on consumer decisions.
  3. Sustainability and Corporate Social Responsibility (CSR):
    The journal increasingly addresses themes of sustainability and ethical branding, focusing on how CSR initiatives influence brand reputation and consumer trust.
  4. Digital and Social Media Branding:
    Research on the impact of social media and digital technologies on brand communication, consumer engagement, and the effectiveness of influencer marketing.
  5. Cultural and Contextual Branding:
    Investigations into how cultural factors and context affect brand perception and consumer behavior, including cross-cultural studies and the role of nostalgia in branding.
  6. Innovative Branding Practices:
    Emerging methodologies and innovative practices in branding, such as gamification, augmented reality, and experiential marketing strategies.
The Journal of Product and Brand Management has identified several trending and emerging themes that reflect current shifts in consumer behavior, technology, and branding practices. These themes indicate where the field is heading and highlight areas of growing importance for researchers and practitioners alike.
  1. Sustainability and Ethical Branding:
    An increasing focus on sustainability and ethical considerations in branding is evident, with research examining how brands can authentically engage in CSR and the impact of sustainable practices on brand loyalty.
  2. Digital Transformation in Branding:
    The integration of digital technologies and social media into branding strategies is a central theme, exploring how brands can leverage online platforms for engagement and storytelling.
  3. Consumer-Centric Brand Experiences:
    There is a notable trend towards understanding and enhancing consumer experiences with brands, emphasizing the importance of emotional connections and personalized interactions.
  4. Influencer Marketing Dynamics:
    Research on the effectiveness and strategies of influencer marketing continues to grow, examining how influencers shape brand perceptions and consumer behavior across various platforms.
  5. Brand Resilience and Crisis Management:
    Emerging studies focus on how brands navigate crises, including the impact of corporate actions during challenging times and strategies for rebuilding trust and reputation.
  6. The Role of Artificial Intelligence in Branding:
    With the rise of AI technologies, there is an increasing exploration of how AI can be utilized in branding efforts, including chatbots, personalized marketing, and consumer data analysis.

Declining or Waning

While the Journal of Product and Brand Management continues to thrive in various research areas, some themes have shown signs of decline in prominence or frequency of publication. This section highlights these waning scopes, reflecting the evolving interests within the field.
  1. Traditional Branding Models:
    Research focused on classic branding models and theories, such as AIDA (Attention, Interest, Desire, Action), has decreased as scholars increasingly seek to explore more contemporary frameworks that incorporate digital and social media influences.
  2. Branding in Offline Contexts:
    As digital engagement becomes more critical for brands, studies focusing exclusively on traditional offline branding methods and strategies have become less frequent, shifting towards more integrated approaches that include online elements.
  3. Consumer Segmentation Based on Demographics:
    While demographic-based segmentation remains important, there is a noticeable decline in studies relying solely on traditional demographic factors. Instead, there is a growing emphasis on psychographics and behavioral insights.
  4. Static Brand Identity Research:
    Research that focuses on static aspects of brand identity, without considering the dynamic nature of brand interactions in real-time digital environments, has seen reduced interest.
  5. Exclusively Quantitative Approaches:
    There is a diminishing trend in studies that rely solely on quantitative methods, as researchers increasingly adopt mixed-methods approaches to capture the complexity of consumer-brand relationships.

Similar Journals

Journal of Brand Management

Pioneering Research in Brand Management
Publisher: PALGRAVE MACMILLAN LTDISSN: 1350-231XFrequency: 6 issues/year

The Journal of Brand Management, published by Palgrave Macmillan Ltd, is a leading academic publication that delves into the intricate dynamics of brand strategy, management, and innovation. With an ISSN of 1350-231X and an E-ISSN of 1479-1803, this journal has established itself as a critical resource for scholars and practitioners, facilitating insights into effective branding approaches and their applications across various industries. The journal proudly holds a Q2 ranking in Marketing and a prestigious Q1 rank in Strategy and Management for 2023, reflecting its impact and relevance in the academic community. Offering access to high-quality, peer-reviewed research, it stands out with notable Scopus ranks—Rank #77 in Strategy and Management and Rank #42 in Marketing—placing it within the top percentiles nationally and internationally. As the field of brand management continues to evolve, the Journal of Brand Management serves as an essential platform for advancing knowledge and practices, making it indispensable for researchers, professionals, and students dedicated to the art and science of branding.

Journal of Marketing Analytics

Empowering Insights Through Analytics.
Publisher: PALGRAVE MACMILLAN LTDISSN: 2050-3318Frequency: 4 issues/year

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.

Journal of Consumer Behaviour

Illuminating the Path of Consumer Decisions
Publisher: WILEYISSN: 1472-0817Frequency: 6 issues/year

The Journal of Consumer Behaviour, published by WILEY, serves as a leading platform for innovative research in the fields of Applied Psychology and Social Psychology. With an impressive impact factor and recognized as a Q1 journal in both categories, it ranks among the top journals in its domain, placing it in the 88th and 79th percentiles, respectively, according to Scopus rankings. This esteemed journal, bearing the ISSN 1472-0817 and E-ISSN 1479-1838, publishes high-quality articles that delve into the psychological insights driving consumer behavior, offering a unique lens for researchers, professionals, and students keen on understanding the complexities of consumer decision-making. Although it does not offer open access options, the journal provides a wealth of knowledge aimed at advancing theoretical frameworks and practical applications, thereby playing a critical role in the evolution of consumer behavior research from 2009 to 2024. The journal’s commitment to excellence makes it an indispensable resource for those looking to contribute to this dynamic and interdisciplinary field.

EUROPEAN JOURNAL OF MARKETING

Empowering Scholars to Navigate the Evolving Marketing Landscape.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0309-0566Frequency: 10 issues/year

The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.

INTERNATIONAL JOURNAL OF MARKET RESEARCH

Exploring the Frontiers of Business and Marketing Research
Publisher: SAGE PUBLICATIONS LTDISSN: 1470-7853Frequency: 6 issues/year

International Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.

Asia Pacific Journal of Marketing and Logistics

Driving Innovation Across the Asia Pacific Landscape.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1355-5855Frequency: 10 issues/year

Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.

INTERNATIONAL MARKETING REVIEW

Advancing global marketing insights for over 40 years.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-1335Frequency: 6 issues/year

INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.

JOURNAL OF ADVERTISING

Transforming Communication through Innovative Advertising Studies
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0091-3367Frequency: 4 issues/year

JOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.

Management & Marketing

Advancing Knowledge for Tomorrow's Business Leaders
Publisher: SCIENDOISSN: 1842-0206Frequency: 4 issues/year

Management & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.

Journal of Global Fashion Marketing

Empowering Fashion Marketers with Scholarly Knowledge
Publisher: TAYLOR & FRANCIS LTDISSN: 2093-2685Frequency: 4 issues/year

Journal of Global Fashion Marketing is a premier platform for scholarly discourse and research in the vibrant field of fashion marketing, published by Taylor & Francis Ltd. With its ISSN 2093-2685 and E-ISSN 2325-4483, this journal serves as an essential resource for academics and practitioners alike. It has earned a distinguished reputation, evidenced by its outstanding rankings, including Q1 in Cultural Studies and Q2 in Marketing for 2023, contributing significantly to the understanding of global fashion trends, consumer behavior, and strategic innovation. The journal provides rigorous peer-reviewed content that intersects with various disciplines, such as Management of Technology and Innovation, making it a vital source of knowledge for contemporary marketers and fashion industry leaders. Despite its current closed-access status, the high impact factor, along with its Scopus rankings—placing it in the 99th percentile among Cultural Studies—demonstrates its influence and commitment to advancing the discourse. The Journal of Global Fashion Marketing aims to disseminate impactful research that shapes the future of fashion marketing and strategies from 2010 to 2024, ensuring a cohesive understanding in an ever-evolving landscape.