Journal of Vacation Marketing

Scope & Guideline

Connecting Research and Practice in Vacation Marketing

Introduction

Welcome to your portal for understanding Journal of Vacation Marketing, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1356-7667
PublisherSAGE PUBLICATIONS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1994 to 2024
AbbreviationJ VACAT MARK / J. Vacat. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND

Aims and Scopes

The Journal of Vacation Marketing aims to advance the understanding of tourism and hospitality marketing through rigorous empirical research and theoretical insights. It addresses the multifaceted nature of vacation marketing and explores various factors influencing tourist behavior, destination branding, and service delivery.
  1. Tourism Marketing Strategies:
    The journal focuses on innovative marketing strategies employed within the tourism sector, examining how these strategies influence consumer behavior and enhance destination appeal.
  2. Consumer Behavior in Tourism:
    Research on consumer behavior is a significant area of focus, analyzing how various factors like motivation, experience, and social influences affect tourists' decision-making processes.
  3. Sustainability and Ethical Tourism:
    The journal emphasizes the importance of sustainability in tourism and hospitality, investigating how environmental and ethical considerations shape consumer choices and industry practices.
  4. Digital Marketing and Technology Integration:
    A core area of the journal is the integration of digital marketing tools and technologies in tourism marketing, including social media, user-generated content, and virtual experiences.
  5. Cultural and Experiential Tourism:
    The journal explores the interplay between culture and tourism, emphasizing how cultural values and experiences impact tourists' engagement and satisfaction.
  6. Branding and Destination Image:
    Research on branding strategies and the development of destination images is central, focusing on how perceptions influence tourist motivations and loyalty.
The Journal of Vacation Marketing has identified several trending and emerging themes that reflect the evolving landscape of tourism and hospitality marketing. These themes showcase the journal's responsiveness to contemporary challenges and opportunities within the industry.
  1. Digital and Social Media Marketing:
    There is a rising interest in how digital platforms, particularly social media, influence travel decisions and destination branding, reflecting the shift towards online consumer engagement.
  2. Sustainable Tourism Practices:
    Sustainability continues to gain prominence, with increasing research on eco-friendly practices and the impact of sustainability on consumer choices and destination loyalty.
  3. Experiential and Emotional Tourism:
    Emerging studies focus on the emotional and experiential aspects of tourism, highlighting how memorable experiences shape tourist satisfaction and loyalty.
  4. Influencer Marketing in Tourism:
    The effectiveness of influencer marketing strategies, particularly through platforms like Instagram and TikTok, is a growing area of research, examining how influencers affect travel intentions.
  5. Data Privacy and Vulnerability in Tourism:
    Research on data privacy and security concerns among travelers is emerging, reflecting the increasing importance of consumer trust in an era of digital marketing.
  6. Cultural and Heritage Tourism:
    An increased focus on cultural and heritage tourism is evident, exploring how cultural values and experiences impact tourist engagement and destination appeal.

Declining or Waning

While the Journal of Vacation Marketing has robust areas of focus, some themes have shown a declining trend in recent publications. This waning interest may reflect shifts in the broader tourism landscape or changing research priorities among scholars.
  1. Traditional Marketing Approaches:
    There has been a noticeable decline in studies emphasizing traditional marketing approaches, as the focus shifts toward more innovative and digital-centric strategies in tourism.
  2. Generalized Tourist Demographics:
    Research that broadly categorizes tourists without delving into specific psychographic or behavioral differences has become less prevalent, with a move towards more nuanced segmentation.
  3. Post-Travel Surveys and Feedback:
    The emphasis on post-travel surveys as a primary research method is waning, as newer methodologies like real-time data analysis and experiential assessments gain traction.
  4. Static Destination Marketing Models:
    Static models of destination marketing, which do not adapt to changing consumer behaviors and technological advancements, are becoming less relevant in current research.
  5. Focus on Mass Tourism:
    Research centered on mass tourism dynamics is declining, as there is a growing interest in niche markets, sustainable tourism, and personalized travel experiences.

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