Journal of Vacation Marketing
Scope & Guideline
Transforming Research into Vacation Marketing Excellence
Introduction
Aims and Scopes
- Tourism Marketing Strategies:
The journal focuses on innovative marketing strategies employed within the tourism sector, examining how these strategies influence consumer behavior and enhance destination appeal. - Consumer Behavior in Tourism:
Research on consumer behavior is a significant area of focus, analyzing how various factors like motivation, experience, and social influences affect tourists' decision-making processes. - Sustainability and Ethical Tourism:
The journal emphasizes the importance of sustainability in tourism and hospitality, investigating how environmental and ethical considerations shape consumer choices and industry practices. - Digital Marketing and Technology Integration:
A core area of the journal is the integration of digital marketing tools and technologies in tourism marketing, including social media, user-generated content, and virtual experiences. - Cultural and Experiential Tourism:
The journal explores the interplay between culture and tourism, emphasizing how cultural values and experiences impact tourists' engagement and satisfaction. - Branding and Destination Image:
Research on branding strategies and the development of destination images is central, focusing on how perceptions influence tourist motivations and loyalty.
Trending and Emerging
- Digital and Social Media Marketing:
There is a rising interest in how digital platforms, particularly social media, influence travel decisions and destination branding, reflecting the shift towards online consumer engagement. - Sustainable Tourism Practices:
Sustainability continues to gain prominence, with increasing research on eco-friendly practices and the impact of sustainability on consumer choices and destination loyalty. - Experiential and Emotional Tourism:
Emerging studies focus on the emotional and experiential aspects of tourism, highlighting how memorable experiences shape tourist satisfaction and loyalty. - Influencer Marketing in Tourism:
The effectiveness of influencer marketing strategies, particularly through platforms like Instagram and TikTok, is a growing area of research, examining how influencers affect travel intentions. - Data Privacy and Vulnerability in Tourism:
Research on data privacy and security concerns among travelers is emerging, reflecting the increasing importance of consumer trust in an era of digital marketing. - Cultural and Heritage Tourism:
An increased focus on cultural and heritage tourism is evident, exploring how cultural values and experiences impact tourist engagement and destination appeal.
Declining or Waning
- Traditional Marketing Approaches:
There has been a noticeable decline in studies emphasizing traditional marketing approaches, as the focus shifts toward more innovative and digital-centric strategies in tourism. - Generalized Tourist Demographics:
Research that broadly categorizes tourists without delving into specific psychographic or behavioral differences has become less prevalent, with a move towards more nuanced segmentation. - Post-Travel Surveys and Feedback:
The emphasis on post-travel surveys as a primary research method is waning, as newer methodologies like real-time data analysis and experiential assessments gain traction. - Static Destination Marketing Models:
Static models of destination marketing, which do not adapt to changing consumer behaviors and technological advancements, are becoming less relevant in current research. - Focus on Mass Tourism:
Research centered on mass tourism dynamics is declining, as there is a growing interest in niche markets, sustainable tourism, and personalized travel experiences.
Similar Journals
International Journal of Tourism Cities
Pioneering Research for Sustainable Urban TourismThe International Journal of Tourism Cities, published by Emerald Group Publishing Ltd, is a premier scholarly platform dedicated to advancing knowledge within the fields of tourism and urban studies. With an ISSN of 2056-5607 and an E-ISSN of 2056-5615, this journal boasts a significant impact in its category, firmly positioned in the Q1 quartile for Geography, Planning and Development (2023), and Q2 for both Management, Monitoring, Policy and Law, and Tourism, Leisure and Hospitality Management. Researchers, practitioners, and students engaged in these dynamic sectors will benefit from high-quality, peer-reviewed articles that explore the intersection of tourism and urbanization, offering insights into sustainable development, policy implications, and innovative management strategies. Operating under rigorous academic standards, the journal has made substantial inroads in Scopus rankings, attesting to its influence (ranked 120th in Geography and Planning, 102nd in Environmental Science, and 47th in Tourism Management). Although it does not currently offer open access, its commitment to enhancing the academic discourse surrounding tourism cities ensures that readers are equipped with the most relevant and impactful research from 2015 to 2024.
Tourist Studies
Bridging Interdisciplinary Perspectives in TourismTourist Studies, an esteemed journal published by SAGE Publications Inc, is a leading platform in the field of tourism, leisure, and hospitality management. Operating since 2001 and converging its focus through to 2024, the journal has established itself as a vital resource for academics, professionals, and students who seek to understand the complexities of tourism phenomena. With an impressive Q2 ranking in the 2023 category for Tourism, Leisure, and Hospitality Management, and positioned within the top 75th percentile of Scopus rankings, Tourist Studies fosters critical discourse and research that reflects the latest trends and insights in the sector. While it does not offer open access, the journal's commitment to quality and relevance ensures that published research reaches a wide audience, reinforcing its importance as a scholarly source. The journal encourages submissions that span various interdisciplinary approaches, thereby enriching the understanding of tourism as a socio-cultural, economic, and environmental phenomenon.
Journal of Tourism and Cultural Change
Exploring the Intersections of Tourism and CultureThe Journal of Tourism and Cultural Change, published by Routledge Journals, Taylor & Francis Ltd, stands as a leading scholarly resource within the intersecting realms of tourism, cultural studies, and environmental science. With its ISSN 1476-6825 and E-ISSN 1747-7654, this journal reflects a remarkable legacy since its inception in 2003, maintaining a strong commitment to advancing interdisciplinary research through 2024. Currently ranking in the Q1 category for Cultural Studies and Geography, Planning and Development, and having a commendable Scopus ranking that places it in the top 97th percentile across various relevant categories, the journal is crucial for academics and practitioners alike seeking to explore and understand the dynamics of culture in the context of tourism. The Journal of Tourism and Cultural Change emphasizes high-quality research that informs policy and practice, making it indispensable for scholars, industry professionals, and students dedicated to these evolving fields. Although this journal does not currently offer Open Access options, its contributions are invaluable in fostering dialogue on sustainable tourism, cultural heritage, and the socio-economic implications of travel in our connecting world.
Cuadernos de Turismo
Fostering dialogue on contemporary tourism challenges and solutions.Cuadernos de Turismo is a peer-reviewed academic journal published by Universidad de Murcia, focusing on the interdisciplinary fields of geography, tourism, and environmental conservation. Since its inception in 1998, this Open Access journal has provided a platform for researchers, professionals, and students to share innovative research and insights in the domains of tourism, leisure, and sustainable landscape management. Leveraging its Q4 ranking across multiple categories in 2023, Cuadernos de Turismo stands as a crucial resource for exploring contemporary challenges and developments in tourism and its implications for regional planning and environmental conservation. With its commitment to accessibility and scholarly communication, the journal fosters collaboration and dialogue among scholars and practitioners globally, making significant contributions to the understanding and development of sustainable tourism practices.
Anatolia-International Journal of Tourism and Hospitality Research
Navigating the evolving landscapes of tourism and hospitality.Anatolia-International Journal of Tourism and Hospitality Research is a leading scholarly publication dedicated to advancing knowledge in tourism and hospitality management. Published by Routledge Journals, Taylor & Francis Ltd, this journal boasts a substantial impact within its field, holding an impressive rank of #155 out of 821 in Social Sciences and #36 out of 179 in Earth and Planetary Sciences, reflecting its esteemed status in the academic community. With a commitment to the dissemination of high-quality research, this quarterly journal facilitates the exchange of innovative ideas and practices related to tourism and hospitality. Its broad scope enables coverage of various interdisciplinary topics, catering to a diverse range of researchers, professionals, and students. As it approaches its 25th anniversary in 2024, the journal continues to be a vital resource for those seeking to understand and contribute to sustainable tourism and hospitality development globally. While the journal is not open access, it provides valuable insights and research findings crucial for professionals and academics aiming to navigate the dynamic landscapes of tourism and hospitality.
Journal of Hospitality and Tourism Management
Elevating Knowledge in the Heart of Tourism and LeisureThe Journal of Hospitality and Tourism Management, published by ELSEVIER, is a leading academic journal that serves as a vital resource for researchers, professionals, and students in the fields of hospitality and tourism. With an impressive impact factor, this journal is recognized for its rigorous peer-reviewed articles that contribute to the understanding of contemporary trends and issues in tourism, leisure, and hospitality management. As one of the top-tier Q1 journals in its category, ranked 17th out of 146 in the Scopus rankings and boasting an 88th percentile score, it is a beacon for innovative research and scholarly discussions. Since its inception in 2006, the journal has provided a platform for exchanging ideas and findings that shape the future of this dynamic field, fostering collaboration and advancing both theory and practice. The journal operates under a conventional access model, ensuring high-quality content is readily available to its diverse readership. Located in the United Kingdom, it showcases the global influence of hospitality and tourism, making it an essential publication for those aiming to deepen their expertise and stay abreast of the latest developments in the industry.
International Journal of Wine Business Research
Navigating the Complexities of Wine Production and ConsumptionThe International Journal of Wine Business Research, published by Emerald Group Publishing Ltd, is a pivotal resource for scholars and practitioners in the dynamic field of wine business management. Established in 2007, this journal has emerged as a significant platform for disseminating innovative research and insights concerning the wine industry, and is indexed under Scopus with a commendable ranking of #72 out of 218 in the General Business, Management, and Accounting category, achieving a percentile ranking of 67th. With a 2023 Q2 category rank in the Business, Management and Accounting (miscellaneous) sector, the journal is recognized for its valuable contributions to understanding the complexities of wine production, marketing, and consumption. Although it is not an Open Access journal, it offers a wealth of knowledge geared toward enhancing the understanding of both the academic community and industry professionals. By bridging theory and practice, the International Journal of Wine Business Research aims to foster a comprehensive dialogue around emerging trends, sustainability issues, and the socio-economic impacts of the wine business globally.
Tourism Management Perspectives
Exploring Innovative Insights in Tourism ManagementTourism Management Perspectives, published by Elsevier, is a leading academic journal in the field of Tourism, Leisure and Hospitality Management. With an ISSN of 2211-9736 and an E-ISSN of 2211-9744, this journal has rapidly established itself as a key resource for researchers, professionals, and students alike, showcasing high-quality, innovative research aimed at understanding and enhancing tourism practices globally. The journal has consistently achieved a prestigious ranking, currently placed in the Q1 category for its field and ranked 13th out of 146 in Scopus, highlighting its impact with a remarkable 91st percentile standing. As it converges from 2012 to 2024, Tourism Management Perspectives aims to provide a dedicated platform for the dissemination of contemporary ideas, insights, and trends in tourism management, drawing on diverse contributions that integrate theoretical advancements with practical applications. Although it operates as a subscription model, the journal remains accessible to a global audience, ensuring that critical research reaches a broad spectrum of stakeholders.
Annals of Tourism Research Empirical Insights
Transforming Tourism Knowledge into PracticeAnnals of Tourism Research Empirical Insights, published by Elsevier, is a distinguished open-access journal established in 2020, dedicated to advancing the field of tourism research. With its ISSN 2666-9579, this journal not only fosters scholarly communication but also promotes unrestricted access to valuable empirical studies and insights that inform tourism policy, planning, and practice. The journal has quickly gained recognition, earning a place in the Q1 quartile of Geography, Planning and Development, Sociology and Political Science, and Tourism, Leisure and Hospitality Management, and Q2 in Marketing as per the latest rankings. With an impactful ranking, including 88th percentile in Sociology, it stands as a critical resource for researchers, practitioners, and students aiming to explore contemporary dynamics and innovations within the tourism sector. Based in the Netherlands at RADARWEG 29, the journal aims to bridge the gap between theory and practice through evidence-based contributions, fostering a deeper understanding of the intricate relationship between tourism and societal trends.
Journal of Tourism Futures
Connecting Scholars and Practitioners for Tourism's Next ChapterWelcome to the Journal of Tourism Futures, a premier peer-reviewed publication dedicated to the exploration and advancement of knowledge within the fields of tourism, leisure, and hospitality management. Published by EMERALD GROUP PUBLISHING LTD, this esteemed journal has been an Open Access platform since 2015, ensuring that research is widely accessible to foster collaboration across borders and disciplines. With an impressive impact factor and a prestigious ranking in the Q1 category across multiple relevant disciplines, including Geography, Planning and Development, and Nature and Landscape Conservation, the journal plays a pivotal role in shaping contemporary discussions and innovations in tourism research. Based in the United Kingdom, the journal aims to support academics, industry practitioners, and policymakers alike by publishing cutting-edge research that addresses pressing challenges and opportunities within the tourism sector. Join us as we delve into transformative ideas that will define the future of tourism.