Journal of Hospitality and Tourism Management
Scope & Guideline
Advancing the Future of Hospitality and Tourism
Introduction
Aims and Scopes
- Sustainable Tourism Practices:
Research that explores sustainable practices in tourism and hospitality, including environmental management, community engagement, and corporate social responsibility. - Technology and Innovation in Hospitality:
Studies on the impact of technology, such as artificial intelligence, service robots, and digital marketing, on the hospitality experience and operational efficiency. - Tourist Experience and Behavior:
Research focusing on the experiences and behaviors of tourists, including decision-making processes, emotional responses, and the role of social media. - Crisis Management and Resilience:
Exploration of how the hospitality and tourism industries respond to crises, including health crises like COVID-19, and the strategies employed for recovery and resilience. - Cultural and Heritage Tourism:
Investigations into the dynamics of cultural tourism, heritage preservation, and the role of local communities in tourism development. - Employee Well-being and Organizational Behavior:
Studies examining the well-being of employees in the hospitality sector, including job satisfaction, leadership styles, and workplace dynamics.
Trending and Emerging
- Impact of Digital Transformation:
Research increasingly focuses on the role of digital technologies, such as AI and big data, in reshaping the hospitality and tourism sectors, enhancing customer experiences and operational efficiencies. - Sustainable and Responsible Tourism:
There is a growing emphasis on sustainable tourism practices, including eco-tourism, community-based tourism, and the integration of corporate social responsibility into hospitality operations. - Health and Safety in Tourism:
In light of the COVID-19 pandemic, research on health and safety protocols, risk management, and consumer confidence in travel has surged, reflecting a critical need for industry adaptation. - Experiential and Emotional Tourism:
An increasing number of studies are exploring the emotional and experiential aspects of tourism, focusing on how personal connections and memorable experiences influence tourist behavior. - Diversity and Inclusion in Tourism:
Emerging research is addressing issues of diversity, equity, and inclusion within the tourism workforce and among tourists, emphasizing the importance of representation and accessibility.
Declining or Waning
- Traditional Marketing Strategies:
Research on conventional marketing methods is declining as digital marketing and influencer strategies gain prominence in the hospitality sector. - Static Models of Tourist Behavior:
Older models that do not account for the dynamic nature of tourist behavior and the influence of social media are being replaced by more adaptive and context-sensitive approaches. - Local Tourism Development without Community Involvement:
There is a waning emphasis on tourism development that does not actively involve local communities, reflecting a shift towards more participatory and inclusive approaches. - Focus on Mass Tourism:
Research centered on mass tourism is decreasing as there is a greater push towards sustainable and responsible tourism practices that prioritize smaller, more personalized experiences. - Simple Quantitative Studies:
The trend is moving away from straightforward quantitative studies without a deeper theoretical framework, as more complex, mixed-methods approaches gain traction.
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