International Journal of Marketing Communication and New Media

Scope & Guideline

Connecting scholars and practitioners in new media landscapes.

Introduction

Welcome to the International Journal of Marketing Communication and New Media information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of International Journal of Marketing Communication and New Media, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageMulti-Language
ISSN2182-9306
PublisherINST SUPERIOR ENTRE DOURO & VOUGA
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationINT J MARKET COMMUN / Int. J. Market. Commun. New Media
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressRUA ANT CASTRO CORTE REAL, SANTA MARIA DA FEIRA, AVEIRO 4520-909, PORTUGAL

Aims and Scopes

The International Journal of Marketing Communication and New Media focuses on the evolving dynamics of marketing communication in the digital age, emphasizing innovative methodologies and diverse perspectives in marketing research.
  1. Digital Marketing Strategies:
    The journal explores various strategies in digital marketing, including social media, content marketing, and influencer marketing, examining how these strategies affect consumer behavior and brand perception.
  2. Consumer Behavior Insights:
    A core area of focus is understanding consumer behavior, particularly in relation to digital media, e-commerce, and social platforms. This includes studies on consumer decision-making processes and engagement.
  3. Brand Management and Equity:
    Research on brand management, brand equity, and brand revitalization is prominent, exploring how brands can maintain relevance and consumer trust in a rapidly changing market.
  4. Sustainability and Ethical Marketing:
    The journal includes discussions on sustainable marketing practices and consumer behavior related to sustainability, reflecting an increasing awareness of corporate social responsibility.
  5. Impact of Technology on Marketing:
    Investigations into how emerging technologies, such as mobile apps and artificial intelligence, influence marketing communications and consumer interactions are central to the journal's scope.
Recent publications in the journal reveal several trending and emerging themes that reflect current challenges and innovations in the marketing landscape.
  1. Influencer Marketing Dynamics:
    There is a growing focus on the role of influencers in shaping consumer behavior and brand perception, highlighting the effectiveness of influencer marketing strategies in various sectors.
  2. Impact of Social Media on Consumer Engagement:
    Research exploring how social media platforms affect consumer engagement and brand loyalty is on the rise, driven by the increasing importance of digital communication in marketing.
  3. Digital Consumer Experience Design:
    Emerging studies emphasize the design of digital customer experiences, particularly through mobile apps and online platforms, aiming to enhance user satisfaction and retention.
  4. Sustainability in Marketing Practices:
    An increasing number of studies are addressing the integration of sustainability into marketing practices, focusing on consumer attitudes toward eco-friendly products and corporate responsibility.
  5. Data Privacy and Marketing Ethics:
    With heightened awareness of data privacy issues, there is a trend towards examining the ethical implications of marketing practices, particularly concerning consumer data protection.

Declining or Waning

While the journal has consistently covered a wide range of topics, some themes have shown a decline in focus over recent years, indicating a shift in research priorities.
  1. Traditional Marketing Techniques:
    There has been a noticeable decrease in research related to traditional marketing techniques, as the focus shifts towards digital and innovative marketing strategies.
  2. Static Consumer Research:
    Studies that rely on static models of consumer behavior without considering the dynamic nature of digital interactions are becoming less prevalent, as researchers seek more nuanced, real-time insights.
  3. One-Dimensional Marketing Metrics:
    Research focusing solely on traditional metrics of marketing success, such as sales figures alone, is waning in favor of more holistic approaches that include consumer engagement and brand loyalty.

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