Public Relations Inquiry
Scope & Guideline
Connecting Theory and Practice in Strategic Communication
Introduction
Aims and Scopes
- Critical Examination of Public Relations Practices:
The journal consistently addresses the ethical, social, and political implications of public relations, encouraging critical discourse around its practices and the responsibilities of practitioners. - Interdisciplinary Approaches:
Public Relations Inquiry embraces a variety of theoretical frameworks and methodologies, drawing insights from fields such as communication, sociology, political science, and cultural studies to enrich public relations scholarship. - Focus on Activism and Advocacy:
A significant area of interest is the role of public relations in activism and advocacy, examining how PR can support social movements, environmental issues, and corporate social responsibility. - Global Perspectives:
The journal seeks to include global viewpoints, particularly from underrepresented regions such as Latin America and Africa, thereby expanding the discourse on public relations beyond Western-centric narratives. - Historical Contextualization:
There is a focus on the historical development of public relations, exploring its origins and evolution, which helps in understanding contemporary practices and challenges.
Trending and Emerging
- Public Relations and Social Justice:
There is a growing trend towards exploring the intersection of public relations and social justice issues, emphasizing how PR can advocate for marginalized communities and address systemic inequalities. - Environmental and Animal Rights Activism:
Recent papers indicate a heightened focus on environmental issues and animal rights within public relations, showcasing how these topics are increasingly relevant to practitioners and scholars alike. - Crisis Communication and Trust:
The exploration of crisis communication, particularly in the context of trust and transparency, has gained prominence, reflecting ongoing global crises and the need for effective communication strategies. - Globalization and Public Relations:
Emerging discussions around globalization highlight how public relations practices are adapting to and influencing international contexts, especially in developing regions. - Digital and Social Media Dynamics:
There is an increased interest in how digital and social media are transforming public relations practices, including engagement strategies and the implications for organizational communication.
Declining or Waning
- Traditional Corporate Public Relations:
There is a noticeable decrease in studies focused on traditional corporate public relations strategies, possibly indicating a shift towards more socially oriented and activist approaches. - Purely Economic Perspectives:
Research that strictly analyzes public relations from an economic standpoint is waning, suggesting a growing preference for integrating social, ethical, and cultural dimensions into the analysis. - Focus on Domestic Issues:
The journal seems to be moving away from studies that solely concentrate on domestic public relations issues, opting instead for a more global perspective that includes international case studies. - Technological Determinism:
Themes centered around technological determinism in public relations are less frequently explored, indicating a potential shift towards examining more nuanced interactions between technology and public relations rather than viewing technology as the sole driver. - Standardized Measurement and Metrics:
There is a decline in discussions around standardized measurement and metrics in public relations effectiveness, suggesting a move towards qualitative assessments and narrative-driven research.
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