Revue Internationale PME
Scope & Guideline
Advancing Knowledge for Tomorrow's Business Leaders
Introduction
Aims and Scopes
- SME Marketing Practices:
The journal emphasizes research on marketing strategies employed by SMEs, exploring how these businesses adapt to changing market conditions and leverage digital tools for competitive advantage. - Entrepreneurial Resilience and Crisis Management:
A core focus is on how SMEs navigate crises, including the recent COVID-19 pandemic, examining resilience factors and strategies that contribute to business sustainability. - Social and Gender Dimensions of Entrepreneurship:
The journal addresses the roles of social factors and gender in entrepreneurship, analyzing how these aspects influence business practices, legitimacy, and success. - Digital Transformation and Innovation:
Research on the digital transformation of SMEs is a significant area of interest, particularly regarding how digital capabilities foster growth and internationalization. - Sustainability and CSR in SMEs:
The journal explores sustainable business practices and corporate social responsibility (CSR) within the SME sector, highlighting the importance of ethical decision-making and environmental considerations. - Internationalization of SMEs:
There is a strong emphasis on the internationalization processes of SMEs, investigating how they identify and exploit global opportunities amidst uncertainties.
Trending and Emerging
- Digitalization and Technology Adoption:
There is a marked increase in research examining how SMEs leverage digital tools and technologies for marketing, operations, and internationalization, particularly in the context of the COVID-19 pandemic. - Sustainability and Ethical Entrepreneurship:
Emerging studies focus on sustainable practices within SMEs, including CSR and environmental entrepreneurship, reflecting a growing concern for ethical business conduct and sustainability. - Social Media and Community Engagement:
The rise of social media as a critical tool for SME marketing and community engagement is a trending theme, emphasizing how digital platforms can enhance visibility and customer relations. - Diversity and Inclusion in Entrepreneurship:
Increasing attention is being given to the role of diversity, particularly gender diversity, in entrepreneurship, exploring how varied perspectives can influence business success and innovation. - Crisis Management and Resilience Building:
Research focusing on how SMEs build resilience and manage crises has surged, particularly studies analyzing adaptive strategies during the COVID-19 crisis and beyond.
Declining or Waning
- Traditional Business Models:
Research on conventional or static business models has decreased, as the journal increasingly prioritizes studies on innovation and adaptability in response to market dynamics. - Static Risk Management Approaches:
There is a noticeable reduction in papers focusing solely on traditional risk management strategies, as the discourse has shifted towards dynamic capabilities and resilience in the face of unforeseen challenges. - General Entrepreneurship Education:
Themes centered around broad entrepreneurship education without specific contextual applications have become less prevalent, indicating a move towards more targeted studies that address unique challenges faced by different SME sectors. - Local Economic Impact Studies:
Research that focuses solely on the local economic impacts of SMEs without considering globalization and digital influences has waned, reflecting the journal's broader international and digital focus.
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