International Journal of Business
Scope & Guideline
Unveiling Insights for a Competitive Global Marketplace
Introduction
Aims and Scopes
- Strategic Management and Entrepreneurship:
The journal emphasizes research on strategic management practices, entrepreneurship, and innovation, particularly in the context of emerging markets and digital platforms. - Consumer Behavior and Marketing:
A significant focus is placed on understanding consumer behavior, purchasing decisions, and the impact of marketing strategies on various sectors, including retail and tourism. - Corporate Governance and Financial Performance:
Research exploring the interplay between corporate governance structures, financial performance, and ethical practices is prominent, reflecting the journal's commitment to advancing knowledge in corporate responsibility. - Sustainability and Corporate Social Responsibility (CSR):
The journal promotes studies that investigate sustainability practices and CSR initiatives, highlighting their effects on corporate reputation and financial outcomes. - Digital Transformation and Technology Management:
Research on the role of digital transformation, technological advancements, and their implications for business models and operational efficiency is a core area of focus. - International Business and Global Value Chains:
The journal encourages exploration of international business dynamics, including participation in global value chains and the effects of political and economic factors on these processes.
Trending and Emerging
- Digital Platforms and E-Commerce:
Recent publications highlight the rise of digital platforms and e-commerce, examining factors influencing user adoption and engagement, particularly in the context of fintech and mobile banking. - Sustainability and Green Business Practices:
There is an increasing emphasis on sustainability, with research exploring green strategies, their impact on corporate performance, and the integration of environmental values in organizational culture. - Impact of Political and Economic Factors on Business:
Emerging studies are addressing the influence of political connections and economic crises on business performance, particularly in developing regions. - Consumer-Centric Approaches in Marketing:
The journal is witnessing a trend towards consumer-centric research, focusing on understanding consumer behavior through the lens of perceived value and marketing effectiveness. - Innovation and Digital Transformation Strategies:
Research exploring innovation diffusion, digital leadership, and transformation strategies is gaining traction, reflecting the growing importance of adaptability in rapidly changing markets.
Declining or Waning
- Traditional Marketing Models:
There is a noticeable decrease in studies centered on traditional marketing models, as the focus shifts towards digital marketing strategies and consumer engagement in online environments. - Static Financial Analysis:
Research that relies heavily on static financial analysis methods is becoming less common, with a move towards dynamic and predictive models that account for market volatility and uncertainties. - Local Market Studies:
Papers focusing solely on localized market conditions without considering broader international implications are appearing less frequently, indicating a trend towards more global perspectives. - General Management Practices:
There is a waning interest in generic management practices; instead, there is a growing emphasis on specialized and contextual management strategies that address specific industry challenges. - Conventional Business Ethics:
The exploration of conventional business ethics is diminishing in favor of more nuanced discussions that integrate ethics with corporate governance and social responsibility.
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