Revista Mediacao
Scope & Guideline
Advancing Scholarly Exchange Across Borders.
Introduction
Aims and Scopes
- Media and Cultural Studies:
The journal investigates the role of media in shaping cultural identities, societal norms, and public discourse, often through the lens of popular culture and entertainment. - Digital Communication:
A significant focus is placed on the impact of digital platforms, including social media and streaming services, on communication practices and societal engagement. - Political Communication:
The journal addresses the dynamics of communication within political contexts, particularly in relation to misinformation, governance, and public policy. - Consumer Culture and Branding:
Research includes the exploration of consumer behavior, branding strategies, and the influence of media on consumption patterns in the digital age. - Ethics and Social Issues in Journalism:
The journal examines ethical considerations in journalism, including the role of media in democracy, the representation of marginalized groups, and the impact of disinformation. - Interdisciplinary Approaches:
Incorporating perspectives from sociology, psychology, and cultural studies, the journal promotes interdisciplinary research that addresses complex media phenomena.
Trending and Emerging
- Algorithmic Influence and Data Privacy:
There is a growing interest in how algorithms shape consumer behavior and media consumption, particularly concerning privacy issues and data colonialism. - Representation and Gender Studies:
Emerging discussions around gender representation in media, particularly in the context of popular culture and television, reflect broader societal conversations about feminism and identity. - Disinformation and Political Discourse:
The journal increasingly addresses the impact of disinformation on political communication and public perception, particularly in light of recent global political events. - Podcasting and New Media Formats:
Research on the rise of podcasts and other new media formats indicates a trend towards exploring alternative storytelling methods and their impact on audience engagement. - Youth Culture and Digital Identity:
There is an expanding focus on how youth navigate identity and expression in digital spaces, emphasizing the cultural significance of platforms like TikTok and YouTube.
Declining or Waning
- Traditional Media Analysis:
There is a noticeable decrease in studies focused solely on traditional media outlets like television and print journalism, suggesting a shift towards digital and online platforms. - Historical Media Studies:
Research that emphasizes historical perspectives on media practices and communications appears less frequently, indicating a possible waning interest in historical analyses. - Static Consumer Behavior Studies:
Themes centered around static models of consumer behavior are becoming less prevalent, as contemporary research increasingly emphasizes dynamic and interactive consumption influenced by digital technologies.
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