Sport Marketing Quarterly
Scope & Guideline
Innovating Strategies for the Dynamic Sports Landscape
Introduction
Aims and Scopes
- Consumer Behavior and Engagement:
The journal explores how consumers interact with sports brands, teams, and events, examining factors that influence their decision-making and engagement levels. - Sponsorship and Brand Management:
A core focus is on the role of sponsorship in sports, including its effects on brand equity, consumer perceptions, and overall marketing effectiveness. - Digital and Social Media Marketing:
Research on the impact of social media and digital platforms on sports marketing strategies, including fan engagement, crisis management, and brand communication. - Emerging Technologies in Sports:
Investigates how advancements such as virtual reality and neuromarketing are transforming the fan experience and influencing marketing strategies in sports. - Diversity and Inclusion in Sports Marketing:
Examines gender equity, fan demographics, and the importance of inclusive marketing strategies to engage a broader audience. - Event Marketing and Fan Experience:
Focuses on the marketing strategies employed during sports events to enhance spectator experiences and drive attendance.
Trending and Emerging
- Neuromarketing and Emotional Engagement:
Recent studies have begun to leverage neuromarketing techniques to understand consumer emotions and responses to sport sponsorships, indicating a growing interest in the psychological aspects of marketing. - Social Media Dynamics and Fan Interaction:
There is a significant trend towards exploring how social media influences fan behavior and brand engagement, including the analysis of online conversations surrounding sports. - Impact of Technology on Fan Experience:
Emerging themes include the exploration of virtual reality and other technologies that enhance spectator experiences, indicating a shift towards integrating advanced technologies in marketing strategies. - Diversity and Gender Equity in Sports Marketing:
An increased focus on gender equity and diversity within sports marketing strategies reflects broader societal movements and the importance of inclusive practices in engaging diverse fan bases. - Crisis Management and Brand Reputation:
Research addressing how sports organizations navigate crises, particularly in the context of social media, is becoming more prominent as brands seek to maintain their reputation amidst challenges.
Declining or Waning
- Traditional Marketing Approaches:
There appears to be a decreasing emphasis on conventional marketing strategies as the field shifts toward more innovative and technology-driven approaches. - General Fan Loyalty Studies:
Research specifically targeting general fan loyalty without considering the nuances of modern consumer behavior has become less frequent, indicating a move towards more tailored analyses. - Static Sponsorship Models:
Studies based on traditional sponsorship models that do not account for evolving consumer perceptions and social dynamics are becoming less prevalent. - Single-Sport Focus:
Research concentrating solely on individual sports without considering cross-sport comparisons or multi-sport fandom is declining, as the complexity of fan behavior is better captured through broader analyses. - Traditional Metrics of Success:
The reliance on outdated metrics for measuring marketing success, such as attendance figures alone, is diminishing in favor of more comprehensive evaluations that include digital engagement and brand impact.
Similar Journals
Journal of Research in Interactive Marketing
Leading the Charge in Interactive Marketing ResearchJournal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.
Australasian Marketing Journal
Elevating Marketing Discourse to New HeightsAustralasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.
Recherche et Applications en Marketing-English Edition
Innovating Insights for Today's Marketing ChallengesRecherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.
JOURNAL OF INTERACTIVE MARKETING
Empowering Scholars and Practitioners in Interactive MarketingJOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.
International Journal of Sport Communication
Advancing Insights in Sports CommunicationThe International Journal of Sport Communication, published by Human Kinetics Publ Inc, serves as a pivotal platform for scholarly discourse in the dynamic interplay of sports and communication. With an ISSN of 1936-3915 and an E-ISSN of 1936-3907, this journal has established itself within the academic community, achieving a Q2 ranking in Business and International Management and a Q1 ranking in Communication as of 2023. It addresses a significant gap in research by focusing on how communication strategies shape sports narratives, influence fan engagement, and drive business innovation within the sports industry. Recognized in various categories including Communication and Tourism, Leisure and Hospitality Management, it ranks in the 79th percentile among its peers in Communication, reflecting its strong impact and relevance. Although not an open-access journal, the content is accessible through institutional subscriptions, ensuring researchers, professionals, and students can engage deeply with the latest insights and trends. As it continues to evolve through its converged years from 2018 to 2024, the journal remains dedicated to enhancing the understanding and appreciation of communication within the realm of sports.
JOURNAL OF CONSUMER MARKETING
Exploring the Dynamics of Consumer Behavior.The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.
PSYCHOLOGY & MARKETING
Transforming Theories into Marketing SuccessPSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.
Journal of Marketing Theory and Practice
Innovating marketing discourse through scholarly excellence.Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.
Journal of Global Scholars of Marketing Science
Illuminating Trends in Marketing ScienceThe Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.
JOURNAL OF MARKETING
Advancing Knowledge in Marketing, Business, and Econometrics.JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.