Sport Marketing Quarterly

Scope & Guideline

Transforming Strategies for the Future of Sports

Introduction

Delve into the academic richness of Sport Marketing Quarterly with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN1061-6934
PublisherFIT PUBLISHING
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 2017 to 2018, from 2020 to 2021 (coverage discontinued in Scopus)
AbbreviationSPORT MARKET Q / Sport Mark. Q.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressWEST VIRGINIA UNIVERSITY, 375 Birch Street, MORGANTOWN, WV 26506-6115, UNITED STATES

Aims and Scopes

Sport Marketing Quarterly is dedicated to advancing the understanding of marketing dynamics in the sports industry through rigorous research and innovative methodologies. The journal encompasses a wide array of topics that reflect the multifaceted nature of sport marketing, including consumer behavior, sponsorship dynamics, and the impact of technology on fan engagement.
  1. Consumer Behavior and Engagement:
    The journal explores how consumers interact with sports brands, teams, and events, examining factors that influence their decision-making and engagement levels.
  2. Sponsorship and Brand Management:
    A core focus is on the role of sponsorship in sports, including its effects on brand equity, consumer perceptions, and overall marketing effectiveness.
  3. Digital and Social Media Marketing:
    Research on the impact of social media and digital platforms on sports marketing strategies, including fan engagement, crisis management, and brand communication.
  4. Emerging Technologies in Sports:
    Investigates how advancements such as virtual reality and neuromarketing are transforming the fan experience and influencing marketing strategies in sports.
  5. Diversity and Inclusion in Sports Marketing:
    Examines gender equity, fan demographics, and the importance of inclusive marketing strategies to engage a broader audience.
  6. Event Marketing and Fan Experience:
    Focuses on the marketing strategies employed during sports events to enhance spectator experiences and drive attendance.
Sport Marketing Quarterly is increasingly addressing contemporary issues and innovations within the sports marketing landscape. Recent publications highlight emerging themes that reflect current trends in consumer behavior, technology, and social dynamics.
  1. Neuromarketing and Emotional Engagement:
    Recent studies have begun to leverage neuromarketing techniques to understand consumer emotions and responses to sport sponsorships, indicating a growing interest in the psychological aspects of marketing.
  2. Social Media Dynamics and Fan Interaction:
    There is a significant trend towards exploring how social media influences fan behavior and brand engagement, including the analysis of online conversations surrounding sports.
  3. Impact of Technology on Fan Experience:
    Emerging themes include the exploration of virtual reality and other technologies that enhance spectator experiences, indicating a shift towards integrating advanced technologies in marketing strategies.
  4. Diversity and Gender Equity in Sports Marketing:
    An increased focus on gender equity and diversity within sports marketing strategies reflects broader societal movements and the importance of inclusive practices in engaging diverse fan bases.
  5. Crisis Management and Brand Reputation:
    Research addressing how sports organizations navigate crises, particularly in the context of social media, is becoming more prominent as brands seek to maintain their reputation amidst challenges.

Declining or Waning

While Sport Marketing Quarterly continues to explore a diverse range of topics, certain themes have shown a decline in prominence in recent years. These waning areas may reflect shifts in industry focus or evolving research priorities.
  1. Traditional Marketing Approaches:
    There appears to be a decreasing emphasis on conventional marketing strategies as the field shifts toward more innovative and technology-driven approaches.
  2. General Fan Loyalty Studies:
    Research specifically targeting general fan loyalty without considering the nuances of modern consumer behavior has become less frequent, indicating a move towards more tailored analyses.
  3. Static Sponsorship Models:
    Studies based on traditional sponsorship models that do not account for evolving consumer perceptions and social dynamics are becoming less prevalent.
  4. Single-Sport Focus:
    Research concentrating solely on individual sports without considering cross-sport comparisons or multi-sport fandom is declining, as the complexity of fan behavior is better captured through broader analyses.
  5. Traditional Metrics of Success:
    The reliance on outdated metrics for measuring marketing success, such as attendance figures alone, is diminishing in favor of more comprehensive evaluations that include digital engagement and brand impact.

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