Tourism and Hospitality Management-Croatia
Scope & Guideline
Advancing the Future of Tourism and Hospitality Research
Introduction
Aims and Scopes
- Sustainable Tourism Development:
Research focuses on creating frameworks and models for sustainable tourism practices, addressing environmental concerns, and promoting responsible tourism behaviors. - Technology in Tourism and Hospitality:
Explores the impact of emerging technologies such as artificial intelligence, blockchain, and virtual reality on the tourism and hospitality sectors. - Consumer Behavior and Experience:
Investigates the factors influencing tourist behavior, including motivations, perceptions, and experiences, to enhance service delivery and customer satisfaction. - Crisis Management and Resilience:
Analyzes the effects of global crises (e.g., COVID-19, terrorism) on tourism and hospitality, emphasizing strategies for recovery and resilience. - Cultural and Community Impacts:
Studies the socio-cultural impacts of tourism on local communities and explores the balance between tourism development and cultural preservation. - Human Resource Management in Hospitality:
Focuses on workforce issues, including employee motivation, training, and leadership, to improve service quality and operational efficiency.
Trending and Emerging
- Integration of Technology and Innovation:
A notable increase in research on the application of technology, such as service robots and smart hotel experiences, indicating a trend towards automation and enhanced guest experiences. - Sustainability and Green Practices:
An emerging focus on green practices in hospitality, including environmentally friendly behaviors and sustainable management, as the industry seeks to address climate change and ecological concerns. - Post-Pandemic Recovery Strategies:
Research is increasingly directed at understanding the implications of the COVID-19 pandemic on tourism and hospitality, emphasizing recovery strategies and new operational models. - Cultural Sensitivity and Diversity in Tourism:
Growing interest in cultural awareness and the inclusion of diverse perspectives in tourism development, particularly concerning Muslim tourism and ethnic food experiences. - Health and Safety in Hospitality:
An emerging theme focusing on health and safety protocols in response to global health crises, influencing consumer trust and travel intentions.
Declining or Waning
- Traditional Tourism Marketing Strategies:
Research on conventional marketing approaches has decreased, as the focus shifts towards digital marketing and social media engagement in tourism. - Overtourism and Its Management:
While overtourism was a significant topic in earlier years, recent publications indicate a declining emphasis as the industry adapts to more sustainable practices. - Historical Tourism Studies:
Studies centered on historical tourism have waned, possibly due to a growing interest in experiential and sustainable tourism practices that resonate more with current travelers.
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