Journal of Travel & Tourism Marketing

Scope & Guideline

Unveiling Trends in Tourism and Marketing.

Introduction

Welcome to the Journal of Travel & Tourism Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Travel & Tourism Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1054-8408
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1992 to 2024
AbbreviationJ TRAVEL TOUR MARK / J. Travel Tour. Mark.
Frequency8 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Travel & Tourism Marketing focuses on the dynamic interplay between tourism, marketing strategies, and consumer behavior. It aims to advance the understanding of how various factors influence travel decisions and destination choices, while also addressing sustainability and technology's role in shaping the tourism landscape.
  1. Destination Marketing and Branding:
    The journal emphasizes research on destination branding, marketing strategies, and their impact on tourist behaviors, exploring how different marketing approaches can enhance destination appeal.
  2. Consumer Behavior in Tourism:
    A core area of focus is understanding the psychological and behavioral aspects of tourists, including motivations, decision-making processes, and the role of authenticity and experiences in shaping travel intentions.
  3. Sustainable Tourism Practices:
    The journal consistently addresses sustainability in tourism, exploring green marketing, eco-friendly practices, and the impact of environmental consciousness on consumer choices.
  4. Technological Innovations in Tourism:
    Research on emerging technologies, such as AI, virtual reality, and digital platforms, and their influence on tourism services, marketing strategies, and consumer interactions is a significant focus.
  5. Cultural and Social Dynamics in Tourism:
    The journal explores the intersection of culture, identity, and tourism, investigating how social factors and cultural heritage influence travel experiences and destination loyalty.
The Journal of Travel & Tourism Marketing has seen a rise in interest in several emerging themes, reflecting current trends and the evolving landscape of tourism and marketing. These trends highlight the journal's responsiveness to contemporary challenges and innovations in the field.
  1. Digital and Social Media Marketing:
    There is a growing emphasis on the role of social media and digital influencers in shaping travel decisions, indicating a trend towards understanding consumer engagement in the digital space.
  2. Sustainability and Ethical Tourism:
    Research focused on sustainability, including green practices and corporate social responsibility in tourism, is increasingly prevalent as consumers demand more ethical travel options.
  3. Technological Integration in Tourism Services:
    Emerging studies explore the integration of AI, chatbots, and virtual experiences in enhancing customer service and satisfaction, reflecting the industry's technological transformation.
  4. Wellness and Mental Health in Tourism:
    The intersection of tourism and wellness, including mental health considerations and restorative experiences, is gaining traction, reflecting a broader societal focus on health and well-being.
  5. Authenticity and Experiential Travel:
    Increasing interest in the concepts of authenticity and experiential travel suggests a shift towards understanding how tourists seek genuine cultural experiences and connections during their travels.

Declining or Waning

Over recent years, certain themes within the Journal of Travel & Tourism Marketing have shown a decline in prominence. These waning scopes reflect shifting interests in the field, as researchers pivot towards more contemporary issues in tourism and marketing.
  1. Traditional Marketing Approaches:
    There has been a noticeable decline in papers focusing on conventional marketing strategies, as the field increasingly emphasizes digital marketing and influencer strategies.
  2. Static Destination Studies:
    Research that examines destinations in a static context, without considering the dynamism of consumer interactions and technological advancements, appears to be waning.
  3. Generalized Tourism Models:
    The application of broad, non-specific models to analyze tourism behavior has become less prevalent, with a shift towards more nuanced and context-specific frameworks.
  4. Post-Pandemic Recovery Focus:
    While the impact of COVID-19 on tourism was once a prominent theme, recent publications indicate a pivot towards forward-looking strategies rather than ongoing recovery discussions.
  5. Homogeneous Consumer Profiles:
    Research that treats tourists as a monolithic group is declining, with a shift towards more segmented analyses that consider diverse consumer behaviors and preferences.

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