Journal of Travel & Tourism Marketing

Scope & Guideline

Exploring the Nexus of Marketing and Travel.

Introduction

Explore the comprehensive scope of Journal of Travel & Tourism Marketing through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore Journal of Travel & Tourism Marketing in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN1054-8408
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1992 to 2024
AbbreviationJ TRAVEL TOUR MARK / J. Travel Tour. Mark.
Frequency8 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Travel & Tourism Marketing focuses on the dynamic interplay between tourism, marketing strategies, and consumer behavior. It aims to advance the understanding of how various factors influence travel decisions and destination choices, while also addressing sustainability and technology's role in shaping the tourism landscape.
  1. Destination Marketing and Branding:
    The journal emphasizes research on destination branding, marketing strategies, and their impact on tourist behaviors, exploring how different marketing approaches can enhance destination appeal.
  2. Consumer Behavior in Tourism:
    A core area of focus is understanding the psychological and behavioral aspects of tourists, including motivations, decision-making processes, and the role of authenticity and experiences in shaping travel intentions.
  3. Sustainable Tourism Practices:
    The journal consistently addresses sustainability in tourism, exploring green marketing, eco-friendly practices, and the impact of environmental consciousness on consumer choices.
  4. Technological Innovations in Tourism:
    Research on emerging technologies, such as AI, virtual reality, and digital platforms, and their influence on tourism services, marketing strategies, and consumer interactions is a significant focus.
  5. Cultural and Social Dynamics in Tourism:
    The journal explores the intersection of culture, identity, and tourism, investigating how social factors and cultural heritage influence travel experiences and destination loyalty.
The Journal of Travel & Tourism Marketing has seen a rise in interest in several emerging themes, reflecting current trends and the evolving landscape of tourism and marketing. These trends highlight the journal's responsiveness to contemporary challenges and innovations in the field.
  1. Digital and Social Media Marketing:
    There is a growing emphasis on the role of social media and digital influencers in shaping travel decisions, indicating a trend towards understanding consumer engagement in the digital space.
  2. Sustainability and Ethical Tourism:
    Research focused on sustainability, including green practices and corporate social responsibility in tourism, is increasingly prevalent as consumers demand more ethical travel options.
  3. Technological Integration in Tourism Services:
    Emerging studies explore the integration of AI, chatbots, and virtual experiences in enhancing customer service and satisfaction, reflecting the industry's technological transformation.
  4. Wellness and Mental Health in Tourism:
    The intersection of tourism and wellness, including mental health considerations and restorative experiences, is gaining traction, reflecting a broader societal focus on health and well-being.
  5. Authenticity and Experiential Travel:
    Increasing interest in the concepts of authenticity and experiential travel suggests a shift towards understanding how tourists seek genuine cultural experiences and connections during their travels.

Declining or Waning

Over recent years, certain themes within the Journal of Travel & Tourism Marketing have shown a decline in prominence. These waning scopes reflect shifting interests in the field, as researchers pivot towards more contemporary issues in tourism and marketing.
  1. Traditional Marketing Approaches:
    There has been a noticeable decline in papers focusing on conventional marketing strategies, as the field increasingly emphasizes digital marketing and influencer strategies.
  2. Static Destination Studies:
    Research that examines destinations in a static context, without considering the dynamism of consumer interactions and technological advancements, appears to be waning.
  3. Generalized Tourism Models:
    The application of broad, non-specific models to analyze tourism behavior has become less prevalent, with a shift towards more nuanced and context-specific frameworks.
  4. Post-Pandemic Recovery Focus:
    While the impact of COVID-19 on tourism was once a prominent theme, recent publications indicate a pivot towards forward-looking strategies rather than ongoing recovery discussions.
  5. Homogeneous Consumer Profiles:
    Research that treats tourists as a monolithic group is declining, with a shift towards more segmented analyses that consider diverse consumer behaviors and preferences.

Similar Journals

International Journal of Online Marketing

Bridging Theory and Practice in Online Marketing
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

International Journal of Wine Business Research

Navigating the Complexities of Wine Production and Consumption
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1751-1062Frequency: 4 issues/year

The International Journal of Wine Business Research, published by Emerald Group Publishing Ltd, is a pivotal resource for scholars and practitioners in the dynamic field of wine business management. Established in 2007, this journal has emerged as a significant platform for disseminating innovative research and insights concerning the wine industry, and is indexed under Scopus with a commendable ranking of #72 out of 218 in the General Business, Management, and Accounting category, achieving a percentile ranking of 67th. With a 2023 Q2 category rank in the Business, Management and Accounting (miscellaneous) sector, the journal is recognized for its valuable contributions to understanding the complexities of wine production, marketing, and consumption. Although it is not an Open Access journal, it offers a wealth of knowledge geared toward enhancing the understanding of both the academic community and industry professionals. By bridging theory and practice, the International Journal of Wine Business Research aims to foster a comprehensive dialogue around emerging trends, sustainability issues, and the socio-economic impacts of the wine business globally.

PSYCHOLOGY & MARKETING

Illuminating the Psychological Drivers of Consumer Choices
Publisher: WILEYISSN: 0742-6046Frequency: 12 issues/year

PSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.

Journal of Tourism Management Research

Fostering collaboration for transformative tourism solutions.
Publisher: CONSCIENTIA BEAMISSN: 2408-9117Frequency: 2 issues/year

Journal of Tourism Management Research is a premier peer-reviewed academic journal dedicated to advancing the exploration of tourism management from a multidisciplinary perspective. Published by CONSCIENTIA BEAM, this journal serves as a vital platform for researchers, professionals, and students who are eager to disseminate cutting-edge research findings and innovative practices within the tourism sector. With an ISSN of 2408-9117 and an E-ISSN of 2313-4178, the journal emphasizes open access principles to promote widespread accessibility to its high-quality content. By providing a comprehensive scope that encompasses various aspects of tourism management, including sustainable practices, consumer behavior, and destination development, the Journal of Tourism Management Research aims to foster collaboration and dialogue among scholars and practitioners. Although specific metrics such as impact factor and H-index are yet to be established, the journal is positioned to contribute significantly to the body of knowledge in tourism management and enhance professional practices in the industry. Contributing to the advancement of this vital sector, the journal invites submissions that inspire transformative approaches to tourism management in today's evolving global landscape.

TOURISM CULTURE & COMMUNICATION

Illuminating the Dialogue Between Culture and Travel
Publisher: COGNIZANT COMMUNICATION CORPISSN: 1098-304XFrequency: 4 issues/year

TOURISM CULTURE & COMMUNICATION is a highly esteemed academic journal published by COGNIZANT COMMUNICATION CORP, focusing on the interdisciplinary exploration of tourism, cultural studies, and communication. With an established history dating from 2006 to 2024, the journal serves as a crucial platform for disseminating research that examines the interplay between tourism and cultural practices, making it essential reading for scholars and practitioners alike. Recognized within several categories, it holds notable rankings in Cultural Studies (Q2), Communication (Q3), Geography, Planning and Development (Q3), and Tourism, Leisure and Hospitality Management (Q4), reflecting its broad impact across multiple academic fields. Its Scopus rankings further underscore its relevance, notably achieving a 77th percentile in Cultural Studies. While not open access, the journal remains integral for advancing critical discussions and research output within the landscape of tourism and culture, poised to influence the future of the disciplines it represents.

Information Technology & Tourism

Innovating the Future of Tourism
Publisher: SPRINGER HEIDELBERGISSN: 1098-3058Frequency: 4 issues/year

Information Technology & Tourism is a premier scholarly journal published by SPRINGER HEIDELBERG, focusing on the intersection of technology and tourism. With its ISSN 1098-3058 and E-ISSN 1943-4294, this esteemed journal boasts a remarkable impact factor and recognition as a Q1 journal in multiple categories, including Computer Science Applications, Information Systems, and Tourism, Leisure and Hospitality Management for the year 2023. The journal is notable for its rigorous peer-reviewed content, providing a platform for high-quality research and innovative practices that shape the future of the tourism industry through information technology. Researchers, practitioners, and students alike will find invaluable insights into emerging trends and technologies that drive efficiency and enhance customer experience within the tourism sector. With its converged time frame from 2014 to 2024, Information Technology & Tourism is poised to continue its influence, making it a crucial resource for anyone interested in the dynamic relationship between IT and tourism.

Journal of Destination Marketing & Management

Unveiling the Future of Destination Marketing
Publisher: ELSEVIERISSN: 2212-571XFrequency: 4 issues/year

Welcome to the Journal of Destination Marketing & Management, a premier outlet for cutting-edge research in the fields of marketing, management, and tourism. Published by ELSEVIER in the United Kingdom, this journal is dedicated to advancing the understanding of destination marketing, a crucial component of tourism and hospitality management. With an impressive Q1 ranking across multiple categories including Business and International Management, Marketing, and Tourism, this journal is recognized as a leader in its field, boasting a remarkable Scopus percentile ranking that places it among the top journals in business-related disciplines. Our objective is to provide a platform for innovative research, critical reviews, and practical applications that enhance destination competitiveness and visitor experiences. By facilitating open exchange between researchers, practitioners, and policy-makers, we aim to drive impactful changes within the global tourism landscape. Whether you are a researcher, professional, or student, the Journal of Destination Marketing & Management is your gateway to the latest insights and developments in destination strategy and management.

Journal of Historical Research in Marketing

Advancing Marketing Knowledge Through Historical Perspectives
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1755-750XFrequency: 4 issues/year

The Journal of Historical Research in Marketing is a premier academic outlet that delves into the intersections of history and marketing practices, offering a unique perspective on how historical analysis can inform contemporary marketing strategies. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this journal serves as a crucial platform for researchers, professionals, and students alike, aiming to enhance the understanding of marketing dynamics through a historical lens. With an ISSN of 1755-750X and an E-ISSN of 1755-7518, the journal has been contributing to the field since 2009 and is poised to continue its impact through 2024. While currently categorized in the Q3 quartile of marketing in 2023, this journal is committed to fostering innovative research that challenges conventional marketing narratives and explores the evolution of market practices over time. By providing valuable insights, the journal appeals to a diverse readership eager to explore how historical context shapes modern-day marketing.

Journal of Vacation Marketing

Enhancing Understanding of Tourism Through Rigorous Scholarship
Publisher: SAGE PUBLICATIONS LTDISSN: 1356-7667Frequency: 4 issues/year

Journal of Vacation Marketing, published by SAGE Publications Ltd, is a leading academic journal dedicated to the fields of tourism, leisure, and hospitality management. With its ISSN 1356-7667 and E-ISSN 1479-1870, the journal serves as a vital resource for researchers, professionals, and students interested in the dynamics of vacation marketing and consumer behavior in travel. Established in 1994 and continually converging themes up until 2024, the journal holds a prestigious Q1 ranking in its category, reflecting its significance in the academic landscape. The journal's impactful contributions are further demonstrated by its rank of 21 out of 146 in the Scopus database, placing it in the 85th percentile among its peers. The Journal of Vacation Marketing is committed to advancing knowledge through rigorous peer-reviewed articles, offering a platform for innovative research and the sharing of best practices in a global context. Researchers and practitioners can access comprehensive studies that address contemporary issues within vacation marketing, ultimately enhancing the understanding of consumer preferences and tourism trends.

Journal of Travel Research

Connecting Academia with the World of Travel
Publisher: SAGE PUBLICATIONS INCISSN: 0047-2875Frequency: 8 issues/year

The Journal of Travel Research, published by SAGE Publications Inc, is a leading, peer-reviewed academic journal that has significantly advanced the fields of Geography, Planning and Development, Tourism, Leisure and Hospitality Management, and Transportation since its inception in 1969. With its emphasis on high-quality research, the journal holds an impressive impact factor, placing it within the top quartile (Q1) in multiple categories as per the latest rankings. It has earned commendable Scopus rankings, standing at #7 in Geography, #5 in Transportation, and #8 in Tourism sectors, reflecting its influential voice within the academic community. Researchers, professionals, and students alike will benefit from the journal's comprehensive exploration of travel-related phenomena, fostering an understanding of trends, challenges, and innovations. This ongoing publication serves as a vital resource for those committed to enhancing knowledge and practice within this essential field, making it indispensable for anyone looking to stay at the forefront of travel research.