Casopis za Ekonomiju i Trzisne Komunikacije

Scope & Guideline

Advancing Knowledge in Economics and Market Communications

Introduction

Immerse yourself in the scholarly insights of Casopis za Ekonomiju i Trzisne Komunikacije with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageMulti-Language
ISSN2232-8823
PublisherPAN-EUROPEAN UNIV APEIRON
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationCAS EKON TRZ KOMUN / Cas. Ekon. Trz. Komun.
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressPAN-EUROPEAN UNIV APEIRON, BANJA LUKA 00000, BOSNIA & HERCEG

Aims and Scopes

The journal "Casopis za Ekonomiju i Trzisne Komunikacije" focuses on the interdisciplinary fields of economics and market communications, with a strong emphasis on regional issues, consumer behavior, and the impact of digital technologies on business practices. It aims to provide a platform for researchers to discuss theoretical and empirical studies that contribute to the understanding of economic dynamics in the Balkans and beyond.
  1. Consumer Behavior and Market Dynamics:
    The journal explores various aspects of consumer behavior, including perceptions, preferences, and responses to marketing strategies, particularly in the context of the Croatian and wider Balkan markets.
  2. Digital Transformation and Technology Integration:
    A significant focus is placed on the impact of digital technologies on business operations and communications, analyzing how organizations adapt to technological changes and their implications for market competitiveness.
  3. Regional Economic Analysis:
    Research often includes analysis of economic conditions in specific regions, particularly the Western Balkans, examining factors such as labor markets, financial stability, and the influence of macroeconomic policies.
  4. Corporate Social Responsibility and Ethical Practices:
    The journal addresses the importance of corporate social responsibility (CSR) and ethical communication in business, reflecting a growing awareness of sustainability and ethical considerations in economic practices.
  5. Strategic Management and Business Performance:
    Studies focus on the strategic aspects of business management, including risk management, innovation, and the factors influencing business performance in various sectors.
The journal has witnessed a rise in themes that reflect contemporary issues and the evolving economic landscape. These emerging scopes indicate a responsiveness to global trends and local economic challenges.
  1. Sustainable Business Practices:
    A growing trend towards sustainability in business is evident, with increased research on sustainable consumption, corporate responsibility, and the integration of ethical practices in business strategies.
  2. Digital Economy and Innovation:
    The impact of digital transformation on business models, including the rise of digital entrepreneurship and innovation, is gaining traction, as businesses adapt to technological advancements.
  3. Consumer Preferences in the Digital Age:
    Research focusing on consumer behavior in relation to digital platforms, particularly around social media and e-commerce, reflects a shift towards understanding modern consumer dynamics.
  4. Impact of Economic Crises on Business Strategies:
    The influence of recent economic crises, including the COVID-19 pandemic, on business operations and strategic responses has emerged as a significant area of interest, highlighting resilience and adaptation.
  5. Cross-Cultural Consumer Insights:
    Studies examining cross-cultural differences in consumer behavior, particularly in the context of regional dynamics within the Balkans, are increasingly relevant as globalization continues to shape market interactions.

Declining or Waning

While the journal continues to cover a broad range of economic topics, certain themes appear to be losing prominence over recent years. This decline may reflect shifts in research interests or changes in the economic landscape.
  1. Traditional Marketing Strategies:
    There has been a notable decrease in studies focusing on traditional marketing strategies, as the emphasis shifts towards digital marketing and the influence of social media on consumer behavior.
  2. Public Sector Economics:
    Research related to public sector economics, including government policies and their economic impacts, has become less frequent, possibly due to a growing focus on private sector dynamics and entrepreneurship.
  3. Labor Market Studies:
    While labor market issues remain relevant, the frequency of studies specifically addressing traditional labor market dynamics has waned, giving way to topics centered around flexible work arrangements and digital labor forces.
  4. Economic Theory and Classical Models:
    There appears to be a diminishing interest in purely theoretical economic models, as researchers increasingly seek empirical evidence and practical applications of economic principles.

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