Casopis za Ekonomiju i Trzisne Komunikacije
Scope & Guideline
Advancing Knowledge in Economics and Market Communications
Introduction
Aims and Scopes
- Consumer Behavior and Market Dynamics:
The journal explores various aspects of consumer behavior, including perceptions, preferences, and responses to marketing strategies, particularly in the context of the Croatian and wider Balkan markets. - Digital Transformation and Technology Integration:
A significant focus is placed on the impact of digital technologies on business operations and communications, analyzing how organizations adapt to technological changes and their implications for market competitiveness. - Regional Economic Analysis:
Research often includes analysis of economic conditions in specific regions, particularly the Western Balkans, examining factors such as labor markets, financial stability, and the influence of macroeconomic policies. - Corporate Social Responsibility and Ethical Practices:
The journal addresses the importance of corporate social responsibility (CSR) and ethical communication in business, reflecting a growing awareness of sustainability and ethical considerations in economic practices. - Strategic Management and Business Performance:
Studies focus on the strategic aspects of business management, including risk management, innovation, and the factors influencing business performance in various sectors.
Trending and Emerging
- Sustainable Business Practices:
A growing trend towards sustainability in business is evident, with increased research on sustainable consumption, corporate responsibility, and the integration of ethical practices in business strategies. - Digital Economy and Innovation:
The impact of digital transformation on business models, including the rise of digital entrepreneurship and innovation, is gaining traction, as businesses adapt to technological advancements. - Consumer Preferences in the Digital Age:
Research focusing on consumer behavior in relation to digital platforms, particularly around social media and e-commerce, reflects a shift towards understanding modern consumer dynamics. - Impact of Economic Crises on Business Strategies:
The influence of recent economic crises, including the COVID-19 pandemic, on business operations and strategic responses has emerged as a significant area of interest, highlighting resilience and adaptation. - Cross-Cultural Consumer Insights:
Studies examining cross-cultural differences in consumer behavior, particularly in the context of regional dynamics within the Balkans, are increasingly relevant as globalization continues to shape market interactions.
Declining or Waning
- Traditional Marketing Strategies:
There has been a notable decrease in studies focusing on traditional marketing strategies, as the emphasis shifts towards digital marketing and the influence of social media on consumer behavior. - Public Sector Economics:
Research related to public sector economics, including government policies and their economic impacts, has become less frequent, possibly due to a growing focus on private sector dynamics and entrepreneurship. - Labor Market Studies:
While labor market issues remain relevant, the frequency of studies specifically addressing traditional labor market dynamics has waned, giving way to topics centered around flexible work arrangements and digital labor forces. - Economic Theory and Classical Models:
There appears to be a diminishing interest in purely theoretical economic models, as researchers increasingly seek empirical evidence and practical applications of economic principles.
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