Marketing and Management of Innovations
Scope & Guideline
Connecting Ideas, Inspiring Change in Marketing and Management.
Introduction
Aims and Scopes
- Marketing Strategies and Consumer Behavior:
The journal emphasizes research on how marketing strategies influence consumer behavior, including the impact of digital marketing, social media, and consumer preferences. - Innovation Management:
Research on the management of innovations in various sectors, including tourism, healthcare, and technology, with a focus on practical applications and case studies. - Sustainability and Corporate Social Responsibility:
A core area of interest is the integration of sustainability into marketing and management practices, examining how organizations can balance profitability with social and environmental responsibilities. - Economic Impact of Innovations:
The journal explores the economic implications of innovations, including their effects on business performance, market dynamics, and consumer purchasing behavior. - Digital Transformation and Technology:
There is a consistent focus on the role of digital transformation in marketing and management, analyzing the effects of emerging technologies on business practices.
Trending and Emerging
- Digital Marketing and E-Commerce:
There is a significant increase in research addressing the impact of digital marketing strategies and e-commerce practices on consumer engagement and business performance. - Consumer Behavior in Digital Contexts:
Emerging studies focus on understanding consumer behavior in digital environments, particularly regarding social media interactions and online purchasing behavior. - Sustainability and Ethical Marketing:
A growing emphasis on sustainability and ethical considerations in marketing practices highlights the importance of corporate responsibility in consumer decision-making. - Impact of COVID-19 on Business Practices:
Research exploring the effects of the COVID-19 pandemic on marketing strategies and consumer behavior has surged, reflecting the need for adaptability in crisis situations. - Innovative Management Practices:
There is an increasing trend toward exploring innovative management practices, particularly in relation to human resources, organizational culture, and employee engagement.
Declining or Waning
- Traditional Marketing Techniques:
Research on conventional marketing strategies has seen a decrease, as the focus shifts towards more innovative and digital approaches to reach consumers. - Non-Digital Consumer Behavior Studies:
There is a noticeable decline in studies centered around non-digital consumer behavior, with less emphasis on traditional purchasing channels and behaviors. - Geographical Specificity in Marketing Research:
Papers that focus exclusively on specific regional marketing practices have diminished, as the journal embraces more global and comparative analyses. - Static Management Models:
The reliance on static models of management without consideration for dynamic and adaptive strategies is waning, as the need for flexible and responsive management practices becomes more prominent.
Similar Journals
International Journal of Retail & Distribution Management
Transforming challenges into opportunities in retail.International Journal of Retail & Distribution Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of research in the fields of retail, distribution, marketing, and tourism management. With its ISSN 0959-0552 and E-ISSN 1758-6690, this esteemed journal is characterized by its commitment to advancing knowledge and bridging theory with practice. The journal has solidified its reputation with a commendable position in the 2023 rankings, achieving Q1 status in Business and International Management and Q1 in Tourism, Leisure and Hospitality Management, reflecting its scholarly impact and relevance. Aiming to provide a platform for innovative research, it offers insights into current trends and challenges faced by the retail and distribution sectors, making it an essential resource for researchers, professionals, and students alike. With its broad scope and focus on impactful findings, the International Journal of Retail & Distribution Management continues to influence the future direction of academic inquiry and industry practices.
Journal of Indian Business Research
Shaping the Future of Business Research in IndiaThe Journal of Indian Business Research, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to advancing knowledge in the fields of business, management, and accounting. With an ISSN of 1755-4195 and an E-ISSN of 1755-4209, this journal serves as a vital resource for researchers, practitioners, and students who seek to explore the dynamics of business practices in the Indian context. The journal operates without open access, ensuring rigorous peer review processes to maintain high publication standards. Boasting a Q2 ranking in the 2023 Scopus category of Business, Management, and Accounting, and holding a commendable position as rank #68 out of 218 in the General Business, Management, and Accounting field, it stands out as an important publication within its discipline. The journal's converged years, spanning from 2009 to 2024, reflect its ongoing commitment to publishing quality research that informs and shapes the future of business practices in India and beyond. Whether you are looking to contribute your own research, or seeking insights from established studies, the Journal of Indian Business Research is essential reading for those engaged in the evolving landscape of business management.
Journal of Islamic Marketing
Empowering Researchers in the Realm of Islamic MarketingJournal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.
Management & Marketing
Shaping the Future of Business Through Scholarly DialogueManagement & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.
International Journal of Business
Illuminating Trends in Finance and ManagementInternational Journal of Business, published by Chaoyang University of Technology, serves as a crucial platform for the dissemination of scholarly research in the fields of business, international management, economics, and finance. With its ISSN 1083-4346 and an operating period from 2011 to 2024, the journal aims to contribute to the body of knowledge by offering a comprehensive range of academic articles, reviews, and case studies. Despite its current Q4 ranking in various categories, including Business and International Management and Strategy and Management, the journal provides valuable insights that can aid researchers, professionals, and students in navigating complex market dynamics and economic challenges. Although not an open-access journal, its relevance and dedication to advancing the understanding of contemporary business issues cannot be understated. As the academic landscape evolves, the International Journal of Business remains committed to fostering an informed community of scholars dedicated to the challenges and innovations in the ever-changing world of business.
Quality-Access to Success
Bridging Quality and Organizational SuccessQuality-Access to Success is a distinguished journal published by SOC ROMANA PENTRU ASIGURAREA CALITATII, specialized in the fields of business, management, and international management. With an ISSN of 1582-2559 and E-ISSN of 2668-4861, this journal serves as a critical platform for academic discourse, focusing on the intersection of quality management and organizational performance. Despite its current classification in Q4 across its respective categories, the journal has demonstrated a commitment to fostering innovative research and promoting best practices in quality assurance within various industries. As it transitions into its converged years spanning from 2009 to 2024, Quality-Access to Success stands as a valuable resource for researchers, professionals, and students striving to enhance their understanding of quality management. By offering open access options and aiming to broaden its impact within the business and management arenas, this journal is poised to contribute significantly to the evolving landscape of quality assurance and management studies.
Asia Pacific Journal of Marketing and Logistics
Empowering Scholars and Practitioners in Marketing and Logistics.Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.
International Journal of Bank Marketing
Exploring the future of financial services marketing.International Journal of Bank Marketing, published by EMERALD GROUP PUBLISHING LTD, stands as a premier platform since 1983 for advancing the field of bank marketing and financial services. With an esteemed Q1 ranking in Marketing and a commendable Scopus rank of 33 out of 210, this journal highlights significant research that shapes the marketing strategies and operational practices of banking institutions globally. Its focus encompasses current trends, consumer behavior, and innovative marketing practices within the financial sector, making it an essential read for researchers, professionals, and students eager to expand their understanding of market dynamics. Though not an open access publication, its rigorous peer-reviewed articles, available to subscribers, ensure high-quality contributions that push the boundaries of academic inquiry and practical application. The journal's influence continues to grow, prompting critical discourse and inspiring future research in this vital area of study.
European Journal of Management and Business Economics
Empowering Research for Tomorrow's Business Leaders.The European Journal of Management and Business Economics is a leading scholarly publication dedicated to advancing knowledge in various domains of management and business economics. Published by Emerald Group Publishing Ltd, this journal has established itself as an influential source of research and insights since its transition to Open Access in 2013, facilitating widespread dissemination of knowledge. Based in the United Kingdom, it focuses on critical areas such as Business and International Management, Finance, Marketing, Organizational Behavior, Strategy, and Tourism Management, as evidenced by its commendable Q2 quartile rankings across multiple categories in 2023. The journal's strong performance is further reflected in its Scopus rankings, showcasing its valuable contribution to the fields of Economics and Management, with numerous publications attaining high percentiles. With a commitment to fostering innovative research, the European Journal of Management and Business Economics is an essential resource for researchers, professionals, and students aiming to stay at the forefront of contemporary business challenges and strategies.
Pacific Business Review International
Connecting Scholars and Practitioners in Business ExcellencePacific Business Review International is a prominent platform for scholarly discourse in the field of business research, published by the PACIFIC INST MANAGEMENT in Udaipur, India. With its ISSN 0974-438X, this journal serves as a vital resource for academics, practitioners, and students interested in the dynamic landscape of international business. The journal focuses on a wide array of themes including marketing strategies, organizational behavior, finance, and entrepreneurship, thereby fostering cross-disciplinary dialogue and innovative ideas. With an aim to disseminate high-quality research and facilitate the exchange of knowledge, it endeavors to contribute significantly to the global business community. Although the journal follows a subscription model, its reputation and credibility make it an essential reference for those seeking insights into emerging business trends and practices. Enhance your research or professional practice by exploring the valuable findings and perspectives presented within its pages.