Marketing and Management of Innovations

Scope & Guideline

Unleashing Potential: Where Innovation Meets Strategy.

Introduction

Welcome to the Marketing and Management of Innovations information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Marketing and Management of Innovations, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageMulti-Language
ISSN2218-4511
PublisherSUMY STATE UNIV, DEPT MARKETING & MANAGEMENT INNOVATIVE ACTIVITY
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationMARK MANAG INNOV / Mark. Manag. Innov.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressRYMSKIY-KORSAKOV ST 2, SUMY 40007, UKRAINE

Aims and Scopes

The journal 'Marketing and Management of Innovations' focuses on the intersection of marketing strategies, management practices, and innovation processes, aiming to enhance understanding and application in various business contexts.
  1. Marketing Strategies and Consumer Behavior:
    The journal emphasizes research on how marketing strategies influence consumer behavior, including the impact of digital marketing, social media, and consumer preferences.
  2. Innovation Management:
    Research on the management of innovations in various sectors, including tourism, healthcare, and technology, with a focus on practical applications and case studies.
  3. Sustainability and Corporate Social Responsibility:
    A core area of interest is the integration of sustainability into marketing and management practices, examining how organizations can balance profitability with social and environmental responsibilities.
  4. Economic Impact of Innovations:
    The journal explores the economic implications of innovations, including their effects on business performance, market dynamics, and consumer purchasing behavior.
  5. Digital Transformation and Technology:
    There is a consistent focus on the role of digital transformation in marketing and management, analyzing the effects of emerging technologies on business practices.
The journal has increasingly focused on several emerging themes that reflect current trends and challenges in marketing and management, particularly in the context of innovation and digitalization.
  1. Digital Marketing and E-Commerce:
    There is a significant increase in research addressing the impact of digital marketing strategies and e-commerce practices on consumer engagement and business performance.
  2. Consumer Behavior in Digital Contexts:
    Emerging studies focus on understanding consumer behavior in digital environments, particularly regarding social media interactions and online purchasing behavior.
  3. Sustainability and Ethical Marketing:
    A growing emphasis on sustainability and ethical considerations in marketing practices highlights the importance of corporate responsibility in consumer decision-making.
  4. Impact of COVID-19 on Business Practices:
    Research exploring the effects of the COVID-19 pandemic on marketing strategies and consumer behavior has surged, reflecting the need for adaptability in crisis situations.
  5. Innovative Management Practices:
    There is an increasing trend toward exploring innovative management practices, particularly in relation to human resources, organizational culture, and employee engagement.

Declining or Waning

While the journal continues to explore various themes, certain areas have shown a decline in focus, reflecting changing priorities within the field of marketing and management.
  1. Traditional Marketing Techniques:
    Research on conventional marketing strategies has seen a decrease, as the focus shifts towards more innovative and digital approaches to reach consumers.
  2. Non-Digital Consumer Behavior Studies:
    There is a noticeable decline in studies centered around non-digital consumer behavior, with less emphasis on traditional purchasing channels and behaviors.
  3. Geographical Specificity in Marketing Research:
    Papers that focus exclusively on specific regional marketing practices have diminished, as the journal embraces more global and comparative analyses.
  4. Static Management Models:
    The reliance on static models of management without consideration for dynamic and adaptive strategies is waning, as the need for flexible and responsive management practices becomes more prominent.

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