FIIB Business Review
Scope & Guideline
Advancing Business Insights for Tomorrow's Leaders
Introduction
Aims and Scopes
- Digital Transformation and Technology Adoption:
Research on the implications of digitalization, AI, and emerging technologies in various sectors, exploring how these innovations affect business practices and consumer behavior. - Sustainability and Corporate Social Responsibility (CSR):
Focus on sustainable practices, corporate governance, and the role of businesses in fostering social responsibility and environmental stewardship. - Entrepreneurship and Innovation:
Exploration of entrepreneurial behaviors, innovation strategies, and the impact of entrepreneurial ecosystems on economic growth and development. - Consumer Behavior and Marketing Strategies:
In-depth analysis of consumer decision-making processes, marketing tactics, and the evolving landscape of digital marketing and e-commerce. - Organizational Behavior and Human Resource Management:
Studies on employee engagement, leadership styles, workplace dynamics, and the influence of organizational culture on performance. - Economic and Financial Analysis:
Examination of macroeconomic factors, financial markets, and investment strategies, with a focus on empirical evidence from various economies. - Education and Learning in Business:
Research on business education, pedagogical strategies, and the role of higher education institutions in preparing students for industry challenges.
Trending and Emerging
- Artificial Intelligence and Machine Learning Applications:
An increasing number of studies are focusing on the integration of AI and machine learning in business processes, emphasizing their role in enhancing decision-making and operational efficiency. - Sustainable Business Practices:
Research on sustainability is on the rise, with a focus on how businesses can adopt sustainable practices to meet environmental standards and societal expectations. - Mental Well-being and Employee Engagement:
There is a growing emphasis on the psychological aspects of work, including employee well-being, resilience, and the impact of workplace dynamics on mental health. - Cross-cultural Management:
Research exploring the effects of cultural differences on business practices and consumer behavior has gained momentum, reflecting the globalization of markets. - Impact of Social Media and Digital Marketing:
The influence of social media on consumer engagement and brand loyalty is increasingly being studied, highlighting the importance of digital presence in modern marketing strategies.
Declining or Waning
- Traditional Marketing Practices:
There is a noticeable reduction in research focused on classical marketing strategies, as the emphasis has shifted towards digital and data-driven approaches. - Family Business Studies:
Although still relevant, the frequency of publications specifically addressing family business dynamics has decreased, possibly as the field diversifies into broader entrepreneurial studies. - Corporate Governance Mechanisms:
Research specifically targeting traditional corporate governance structures has become less frequent, indicating a possible shift towards more integrated approaches focusing on sustainability and ethical governance. - Public Sector Management:
There has been a decline in studies centered exclusively on public sector management practices, with more focus now directed towards private sector innovations and practices. - Economic Growth Models:
While still important, the exploration of traditional economic growth models has waned, with a shift towards examining sustainable development and innovative economic strategies.
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