European Sport Management Quarterly
Scope & Guideline
Elevating the discourse on sports strategy.
Introduction
Aims and Scopes
- Governance and Policy in Sport:
The journal explores the governance structures and policy implications of sporting organizations, focusing on how these frameworks impact the performance and integrity of sports. - Social and Cultural Dimensions of Sport:
Research that examines the social and cultural factors influencing sport participation, identity, and community engagement is a core area of focus, highlighting issues such as gender, race, and inclusion. - Economic Aspects of Sports Management:
Economic analyses related to sports, including financial performance, sponsorship, and the economic impact of events, are significant themes, providing insights into the business side of sports. - Technological Innovations in Sport:
The impact of digital transformation and technology on sports management practices, including data analytics and digital marketing strategies, is increasingly recognized as a vital research area. - Sustainability and Corporate Social Responsibility:
The journal emphasizes research on sustainability practices in sports and the role of corporate social responsibility, addressing the environmental and social impacts of sporting events and organizations.
Trending and Emerging
- Diversity and Inclusion in Sports:
An increasing number of studies focus on diversity and inclusion, particularly concerning gender and racial equity in sports, reflecting broader societal movements toward equality. - Impact of COVID-19 on Sport:
Research examining the effects of the COVID-19 pandemic on various aspects of sports management, including athlete well-being, event planning, and organizational resilience, is rapidly emerging as a critical area of focus. - Digital Transformation and Esports:
The rise of digital platforms and esports is garnering attention, with studies exploring how these trends influence traditional sports, fan engagement, and organizational strategies. - Sustainability Practices in Sport:
There is a growing emphasis on sustainability and environmentally conscious practices within sport organizations, with research focusing on how these practices can enhance community engagement and brand reputation. - Athlete Activism and Advocacy:
Research exploring the role of athletes as advocates for social change and the impact of their activism on fan engagement and organizational practices is becoming increasingly prominent.
Declining or Waning
- Traditional Sport Marketing:
Research focusing on traditional marketing strategies in sports is less prevalent, as the field shifts towards digital and experiential marketing approaches that resonate with modern consumers. - Purely Quantitative Studies:
There is a noticeable decline in purely quantitative studies, as the journal increasingly favors mixed-methods and qualitative approaches that provide deeper insights into complex sport management issues. - Event Management in Isolation:
Topics related to standalone event management without consideration of broader social, economic, or technological contexts are becoming less common, reflecting a trend towards integrated approaches in sport event studies.
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