JOURNAL OF SPORT MANAGEMENT
Scope & Guideline
Driving innovation in sport management scholarship.
Introduction
Aims and Scopes
- Organizational Behavior in Sport Management:
Research in this area investigates the behaviors, motivations, and experiences of individuals within sport organizations, including leadership dynamics and the impact of organizational culture. - Consumer Behavior and Fan Engagement:
This scope examines the relationships between consumers and sports entities, exploring how fan engagement, branding, and market strategies influence consumer perceptions and behaviors. - Diversity, Equity, and Inclusion in Sports:
A critical focus on understanding and addressing gender, racial, and cultural inequalities within sports organizations and the broader sports community. - Sustainability and Environmental Impact:
Explores the role of sports in promoting sustainability, including environmental justice and the implementation of sustainable practices in sport organizations. - Globalization and International Sports Management:
Investigates the effects of globalization on sport management practices, including cross-cultural comparisons and international market strategies. - Policy Analysis and Governance in Sport:
Focuses on the regulatory frameworks and governance structures that influence sport management, including the effects of policies on various stakeholders.
Trending and Emerging
- Name, Image, and Likeness (NIL) Policies:
Research on NIL policies and their implications for college athletes has surged, reflecting the significant changes in college sports and the commercialization of athlete branding. - Mental Health and Well-Being in Sports:
An increasing number of studies are addressing mental health issues among athletes and sport professionals, emphasizing the importance of well-being in performance and organizational culture. - Impact of Technology and Digital Media:
The integration of technology and social media in sports management is a growing theme, examining how these tools affect fan engagement, marketing strategies, and organizational behavior. - Intersectionality in Sports:
Emerging research is increasingly focusing on intersectional perspectives in sports, exploring how overlapping identities (e.g., race, gender, sexuality) influence experiences and opportunities in the sports sector. - Sustainable Practices in Sports Management:
There is a notable trend towards examining sustainability initiatives within sports organizations, highlighting the importance of environmental responsibility in sport management.
Declining or Waning
- Traditional Sports Management Models:
Research focusing solely on classical management theories without integrating contemporary issues such as social justice, diversity, or digital transformation is becoming less frequent. - Niche Sports and Minor Leagues:
There has been a noticeable decline in studies centered on niche sports or lower-tier leagues, possibly overshadowed by the focus on major sports and their commercial viability. - Historical Analysis of Sports Events:
While historical perspectives remain important, fewer studies are focusing exclusively on the historical analysis of sports events, possibly due to a greater emphasis on current trends and issues.
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