Journal of Strategic Marketing

Scope & Guideline

Advancing Knowledge at the Intersection of Marketing and Strategy

Introduction

Welcome to your portal for understanding Journal of Strategic Marketing, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN0965-254x
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Converge1984, from 1993 to 2024
AbbreviationJ STRATEG MARK / J. Strateg. Mark.
Frequency7 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Strategic Marketing focuses on advancing the understanding of marketing strategies and practices through rigorous research. It aims to bridge the gap between theory and practice, providing insights that are relevant for both academics and practitioners in the field of marketing.
  1. Consumer Behavior and Engagement:
    The journal explores various aspects of consumer behavior, including engagement, loyalty, and the psychological factors that influence purchasing decisions. It investigates how consumers interact with brands and the implications of these interactions for marketing strategies.
  2. Digital Marketing and Technology:
    A significant focus is placed on the impact of digital technologies on marketing practices, including social media, data analytics, and digital transformation. The journal examines how organizations leverage digital tools to enhance marketing effectiveness and consumer engagement.
  3. Sustainability and Ethical Marketing:
    The journal emphasizes the importance of sustainability in marketing practices, exploring how brands can align their strategies with ethical considerations and consumer expectations regarding corporate social responsibility.
  4. Strategic Brand Management:
    Research on brand positioning, brand equity, and storytelling is prevalent, highlighting how brands can effectively communicate their value propositions and engage with consumers in meaningful ways.
  5. Market Orientation and Organizational Learning:
    The journal investigates the relationships between market orientation, organizational capabilities, and business performance, emphasizing the importance of learning and adaptation in dynamic market environments.
  6. Cultural Influences on Marketing:
    Studies often examine the impact of cultural factors on consumer behavior and marketing strategies, particularly in emerging markets, providing insights into how to effectively engage diverse consumer bases.
The Journal of Strategic Marketing is currently embracing several trending and emerging themes that reflect the evolving landscape of marketing research. These themes highlight new areas of interest and innovation within the field.
  1. Data-Driven Marketing:
    There is an increasing emphasis on leveraging big data and analytics to inform marketing strategies. Research explores how organizations can use data to enhance decision-making, personalization, and targeting.
  2. Digital Transformation and Innovation:
    The impact of digital transformation on marketing practices is a prominent theme, with studies examining how businesses adapt to technological changes and innovate their marketing strategies in a digital-first world.
  3. Consumer Engagement in Digital Spaces:
    Research focusing on consumer engagement within online platforms, particularly through social media and influencer marketing, is on the rise. This includes examining how brands can foster deeper connections with consumers in digital environments.
  4. Sustainable Marketing Practices:
    An increasing number of studies are dedicated to understanding how brands can implement sustainable marketing practices and communicate their sustainability efforts to consumers effectively.
  5. Crisis Management and Resilience in Marketing:
    Emerging research addresses how brands navigate crises, such as the COVID-19 pandemic, and the strategic marketing responses that can enhance resilience and consumer trust.
  6. Omnichannel Marketing Strategies:
    The exploration of omnichannel strategies, integrating both online and offline consumer experiences, is trending as businesses seek to provide seamless shopping experiences across different platforms.

Declining or Waning

While the Journal of Strategic Marketing continues to explore a diverse range of topics, certain themes appear to be declining in prominence based on recent publications. These waning scopes reflect shifts in the marketing landscape and evolving research interests.
  1. Traditional Marketing Mix Models:
    There is a noticeable decrease in research focused on traditional marketing mix elements (4Ps) as the field shifts towards more dynamic and integrated approaches, such as experiential and omnichannel marketing.
  2. Static Brand Strategies:
    Research on static brand strategies that do not adapt to changing consumer behaviors or market conditions is less frequent, indicating a move towards more flexible and responsive brand management frameworks.
  3. Descriptive Consumer Research:
    There is a decline in purely descriptive studies that do not incorporate theoretical frameworks or actionable insights, as the journal increasingly favors research that provides strategic implications for marketing practitioners.
  4. Focus on Traditional Retailing:
    As e-commerce and digital channels gain traction, papers concentrating on traditional retailing methods and their effectiveness are becoming less common, reflecting the industry's shift towards omnichannel strategies.
  5. Generalized Consumer Demographics:
    Research that broadly categorizes consumers without considering specific cultural or contextual factors is waning, as there is a growing recognition of the need for nuanced consumer insights.

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