Journal of Strategic Marketing
Scope & Guideline
Pioneering Research to Transform Marketing Practices
Introduction
Aims and Scopes
- Consumer Behavior and Engagement:
The journal explores various aspects of consumer behavior, including engagement, loyalty, and the psychological factors that influence purchasing decisions. It investigates how consumers interact with brands and the implications of these interactions for marketing strategies. - Digital Marketing and Technology:
A significant focus is placed on the impact of digital technologies on marketing practices, including social media, data analytics, and digital transformation. The journal examines how organizations leverage digital tools to enhance marketing effectiveness and consumer engagement. - Sustainability and Ethical Marketing:
The journal emphasizes the importance of sustainability in marketing practices, exploring how brands can align their strategies with ethical considerations and consumer expectations regarding corporate social responsibility. - Strategic Brand Management:
Research on brand positioning, brand equity, and storytelling is prevalent, highlighting how brands can effectively communicate their value propositions and engage with consumers in meaningful ways. - Market Orientation and Organizational Learning:
The journal investigates the relationships between market orientation, organizational capabilities, and business performance, emphasizing the importance of learning and adaptation in dynamic market environments. - Cultural Influences on Marketing:
Studies often examine the impact of cultural factors on consumer behavior and marketing strategies, particularly in emerging markets, providing insights into how to effectively engage diverse consumer bases.
Trending and Emerging
- Data-Driven Marketing:
There is an increasing emphasis on leveraging big data and analytics to inform marketing strategies. Research explores how organizations can use data to enhance decision-making, personalization, and targeting. - Digital Transformation and Innovation:
The impact of digital transformation on marketing practices is a prominent theme, with studies examining how businesses adapt to technological changes and innovate their marketing strategies in a digital-first world. - Consumer Engagement in Digital Spaces:
Research focusing on consumer engagement within online platforms, particularly through social media and influencer marketing, is on the rise. This includes examining how brands can foster deeper connections with consumers in digital environments. - Sustainable Marketing Practices:
An increasing number of studies are dedicated to understanding how brands can implement sustainable marketing practices and communicate their sustainability efforts to consumers effectively. - Crisis Management and Resilience in Marketing:
Emerging research addresses how brands navigate crises, such as the COVID-19 pandemic, and the strategic marketing responses that can enhance resilience and consumer trust. - Omnichannel Marketing Strategies:
The exploration of omnichannel strategies, integrating both online and offline consumer experiences, is trending as businesses seek to provide seamless shopping experiences across different platforms.
Declining or Waning
- Traditional Marketing Mix Models:
There is a noticeable decrease in research focused on traditional marketing mix elements (4Ps) as the field shifts towards more dynamic and integrated approaches, such as experiential and omnichannel marketing. - Static Brand Strategies:
Research on static brand strategies that do not adapt to changing consumer behaviors or market conditions is less frequent, indicating a move towards more flexible and responsive brand management frameworks. - Descriptive Consumer Research:
There is a decline in purely descriptive studies that do not incorporate theoretical frameworks or actionable insights, as the journal increasingly favors research that provides strategic implications for marketing practitioners. - Focus on Traditional Retailing:
As e-commerce and digital channels gain traction, papers concentrating on traditional retailing methods and their effectiveness are becoming less common, reflecting the industry's shift towards omnichannel strategies. - Generalized Consumer Demographics:
Research that broadly categorizes consumers without considering specific cultural or contextual factors is waning, as there is a growing recognition of the need for nuanced consumer insights.
Similar Journals
PSYCHOLOGY & MARKETING
Innovating Marketing Practices with Psychological ResearchPSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.
JOURNAL OF INTERNATIONAL MARKETING
Transforming Global Marketing Through Scholarly DiscourseJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
JOURNAL OF ADVERTISING
Connecting Theory and Practice in Advertising and MarketingJOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.
Marketing Intelligence & Planning
Bridging Theory and Practice in Marketing ExcellenceMarketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.
JOURNAL OF MARKETING
Connecting Theory and Practice in the World of Marketing.JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.
Management & Marketing
Transforming Ideas into Actionable Business SolutionsManagement & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.
International Journal of Marketing Communication and New Media
Unveiling the latest trends in marketing communication.Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.
Journal of Global Fashion Marketing
Exploring the Intersection of Culture and CommerceJournal of Global Fashion Marketing is a premier platform for scholarly discourse and research in the vibrant field of fashion marketing, published by Taylor & Francis Ltd. With its ISSN 2093-2685 and E-ISSN 2325-4483, this journal serves as an essential resource for academics and practitioners alike. It has earned a distinguished reputation, evidenced by its outstanding rankings, including Q1 in Cultural Studies and Q2 in Marketing for 2023, contributing significantly to the understanding of global fashion trends, consumer behavior, and strategic innovation. The journal provides rigorous peer-reviewed content that intersects with various disciplines, such as Management of Technology and Innovation, making it a vital source of knowledge for contemporary marketers and fashion industry leaders. Despite its current closed-access status, the high impact factor, along with its Scopus rankings—placing it in the 99th percentile among Cultural Studies—demonstrates its influence and commitment to advancing the discourse. The Journal of Global Fashion Marketing aims to disseminate impactful research that shapes the future of fashion marketing and strategies from 2010 to 2024, ensuring a cohesive understanding in an ever-evolving landscape.
Retail and Marketing Review
Unveiling Insights for Retail Innovators.Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Elevating Marketing Scholarship to New HeightsInternational Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.