Sport Business and Management-An International Journal
Scope & Guideline
Connecting Theory and Practice in Sport Management
Introduction
Aims and Scopes
- Sport Management and Strategy:
The journal explores various managerial strategies employed in sports organizations, focusing on how these strategies impact performance, sustainability, and stakeholder engagement. - Economic and Financial Analysis in Sports:
Research in this area examines the financial dynamics of sports organizations, including ticket pricing, sponsorship, and the economic impact of major events. - Consumer Behavior and Engagement:
This scope addresses the psychological and social factors influencing sports consumption, fan loyalty, and brand engagement, providing insights into how organizations can enhance their relationships with audiences. - Sustainability and Social Responsibility in Sports:
The journal emphasizes the importance of sustainable practices and corporate social responsibility, exploring how sports organizations can contribute positively to society and the environment. - Emerging Trends in Sports Business:
The journal is dedicated to identifying and analyzing new trends in the sports industry, including the rise of esports, digitalization, and innovative marketing strategies.
Trending and Emerging
- Digital Transformation in Sports:
The integration of digital technologies in sports management is a growing theme, with research exploring how organizations can leverage digital tools for marketing, fan engagement, and operational efficiency. - Esports and Gaming:
As esports gains traction, the journal has increasingly published studies on its economic impact, fan engagement, and marketing strategies, reflecting the sport's rising importance in the broader sports landscape. - Diversity and Inclusion in Sports:
Research focusing on racial and gender equity, as well as the experiences of marginalized groups in sports, is emerging as a crucial area of study, highlighting the industry's need for inclusivity. - Sustainability Initiatives in Sports:
There is a growing emphasis on sustainability practices within sports organizations, with research exploring how these initiatives can drive organizational success and improve community relations. - Social Media and Brand Engagement:
The impact of social media on fan engagement and brand loyalty is becoming a prominent research area, as organizations seek to understand and harness the power of digital platforms.
Declining or Waning
- Traditional Sports Marketing:
Research centered solely on traditional marketing strategies for sports teams and events is becoming less prominent as the industry shifts towards digital and experiential marketing. - Local and Community Sports Development:
While still relevant, studies specifically focused on grassroots or community sports initiatives are less frequently published, as the journal increasingly addresses broader, global issues. - Performance Analysis Techniques:
Although performance analysis remains a key area, the focus on purely quantitative analysis methods is waning in favor of more integrated approaches that consider qualitative factors and stakeholder perspectives.
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