EVENT MANAGEMENT
Scope & Guideline
Advancing Knowledge for Event Professionals
Introduction
Aims and Scopes
- Event Impact and Legacy:
Research focused on understanding the social, economic, and environmental impacts of various events, including mega-sporting events and community festivals. - Community Engagement and Social Value:
Exploration of how events foster community engagement, social capital, and community identity, with a focus on local perspectives and participatory practices. - Event Innovation and Resilience:
Studies addressing how events adapt and innovate in response to challenges, including crises like the COVID-19 pandemic, emphasizing resilience and sustainability. - Diversity and Inclusion in Events:
Investigating the role of diversity and inclusion within events, examining how various demographic factors influence participation and experiences. - Methodological Approaches in Event Research:
Utilization of diverse research methodologies including qualitative, quantitative, and mixed methods to explore complex event dynamics.
Trending and Emerging
- Sustainability and Environmental Responsibility:
A growing emphasis on sustainability practices within event management, including waste reduction and environmental impact assessments, indicates a significant shift towards eco-conscious event planning. - Digital and Hybrid Event Formats:
Research is increasingly focusing on the implications and strategies for managing digital and hybrid events, particularly in light of the COVID-19 pandemic, which has fundamentally transformed how events are conducted. - Social Justice and Human Rights in Events:
There is an emerging focus on the intersection of events with social justice issues, including human rights considerations in event planning and execution, reflecting broader societal movements. - Intersectionality in Event Experiences:
Studies examining intersectional identities and their impacts on event experiences are on the rise, highlighting the diverse motivations and challenges faced by different demographic groups. - Crisis Management and Resilience Planning:
Research into crisis management strategies for events is gaining importance, particularly in developing frameworks that enhance resilience in the face of global challenges.
Declining or Waning
- Traditional Event Marketing Strategies:
Research focused on conventional marketing strategies for events appears to be declining as newer, integrated approaches are favored, particularly in the context of digital marketing. - Static Event Evaluation Models:
There is a noticeable decrease in studies utilizing traditional, static models for event evaluation, as researchers shift towards dynamic and participatory evaluation frameworks. - Focus on Non-Digital Events:
As virtual and hybrid events gain prominence, the research focus on purely physical, non-digital events is waning, reflecting the evolving landscape of event management. - Single-Dimensional Impact Studies:
Research that solely focuses on one-dimensional impacts of events, such as economic outcomes without considering social or environmental factors, is becoming less common.
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