International Journal of Sports Marketing & Sponsorship
Scope & Guideline
Illuminating Consumer Behavior in Sports
Introduction
Aims and Scopes
- Sports Marketing Strategies:
The journal investigates various marketing strategies employed by sports organizations, including digital marketing, social media engagement, and experiential marketing. - Sponsorship Dynamics:
It explores the relationships between sponsors and sports entities, examining factors that influence sponsorship effectiveness, consumer perception, and brand loyalty. - Consumer Behavior in Sports:
Research studies consumer motivations, attitudes, and behaviors related to sports consumption, including event attendance, merchandise purchase, and engagement with sports media. - Impact of Technology on Sports Marketing:
The journal addresses the role of emerging technologies, such as artificial intelligence, machine learning, and digital platforms, in shaping sports marketing practices. - Social and Environmental Responsibility:
There is a consistent focus on the implications of corporate social responsibility (CSR) in sports, particularly how sustainability initiatives affect consumer attitudes and brand perceptions. - Emerging Trends in Sports Consumption:
The journal highlights trends such as esports, virtual events, and the influence of social media on sports fandom and marketing.
Trending and Emerging
- Digitalization and Technology in Sports:
There is a growing focus on the impact of digital technologies, including social media, AI, and machine learning, on sports marketing strategies and fan engagement. - Esports and Virtual Sports Marketing:
Research on esports has surged, exploring consumer behavior, sponsorship opportunities, and marketing strategies within this rapidly growing sector. - Consumer Engagement and Experience:
Studies increasingly examine how immersive experiences, such as augmented reality (AR) and virtual reality (VR), influence consumer engagement and loyalty in sports. - Diversity, Equity, and Inclusion:
The journal is highlighting the importance of diversity and inclusion within sports marketing, addressing how brands engage with diverse audiences and promote equitable practices. - Sustainability and Corporate Social Responsibility:
Research on sustainability initiatives and their impact on brand perception and consumer behavior is trending, reflecting a broader societal shift towards environmental consciousness. - Behavioral Economics in Sports Marketing:
Emerging studies incorporate behavioral economics principles to understand consumer decision-making processes in sports consumption, sponsorship, and marketing.
Declining or Waning
- Traditional Sports Sponsorship Models:
Research focusing on conventional sponsorship models and their effectiveness has decreased, possibly due to the rise of digital sponsorship strategies and influencer marketing. - Local and Community Sports Marketing:
There has been a noticeable reduction in studies specifically targeting grassroots or community-level sports marketing, as the focus shifts towards larger-scale events and global sports sponsorships. - Static Consumer Segmentation:
The approach to consumer segmentation based on fixed demographics (age, gender) has waned, as researchers increasingly adopt more dynamic and behavior-based segmentation methods. - Event-Based Marketing:
Research centered solely on traditional sporting events as marketing platforms is declining, giving way to studies that incorporate virtual and hybrid event experiences. - Single-Dimensional Marketing Metrics:
The use of basic metrics for evaluating marketing effectiveness, such as attendance figures alone, is being replaced by more comprehensive, multi-dimensional evaluation frameworks.
Similar Journals
Journal of Internet Commerce
Unlocking the Potential of Internet Commerce ResearchThe Journal of Internet Commerce is a premier academic publication that plays a pivotal role in bridging the gap between technology and commerce, making it an essential resource for researchers, professionals, and students alike. Published by Routledge Journals, Taylor & Francis Ltd, this journal specializes in the fields of Human-Computer Interaction and Management of Technology and Innovation. With an impressive Q1 ranking in both categories and a strong Scopus ranking, it is recognized for its significant contributions, with positions of 17th percentile in Human-Computer Interaction and 39th percentile in Management of Technology and Innovation. The journal has been continuously published since 2002 and is committed to exploring the evolving landscape of internet commerce through rigorous research, case studies, and theoretical discussions. Although it does not offer open access options, the journal's high impact factor emphasizes its value in the academic community. The Journal of Internet Commerce is indispensable for those looking to stay at the forefront of high-impact research in digital commerce strategies and interactions.
Revista Brasileira de Marketing
Catalyzing Ideas in Marketing and EconomicsRevista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.
Caderno Profissional de Marketing Unimep
Bridging research and practice in contemporary marketing.Caderno Profissional de Marketing Unimep is a distinguished Open Access journal published by UNIV METODISTA PIRACICABA-UNIMEP, dedicated to advancing the field of marketing studies. Since its inception in 2013, this journal has fostered an accessible platform for researchers, practitioners, and scholars to disseminate innovative ideas and findings that shape contemporary marketing practices. With a robust focus on both theoretical and applied aspects of marketing, the journal aims to engage with diverse topics including consumer behavior, digital marketing strategies, and branding techniques. Caderno Profissional de Marketing Unimep not only encourages rigorous peer-reviewed research but also emphasizes the importance of practice-oriented studies that benefit the professional community. Positioned within the vibrant academic landscape of Brazil, the journal serves as a vital resource for those seeking to enhance their knowledge and contribute to the ever-evolving marketing discipline.
Sport Business and Management-An International Journal
Advancing Knowledge in Sport Business ExcellenceSport Business and Management - An International Journal is a premier academic platform dedicated to the multifaceted realm of sport business and management, published by Emerald Group Publishing Ltd. With an ISSN of 2042-678X and an E-ISSN of 2042-6798, this journal engages a global audience of researchers, industry professionals, and scholars across areas such as business, marketing, and tourism management. The journal's commitment to high-quality research is reflected in its Q3 category rankings across multiple fields in 2023, indicating its significant position within the academic community. Covering converged years from 2011 to 2024, it provides a vital forum for innovative thought and empirical studies in sport business that can influence policy and practice within the sector. While currently operating under a subscription model, the journal aims to foster accessibility and knowledge sharing in a rapidly evolving field that plays a crucial role in the global economy. By publishing cutting-edge research, Sport Business and Management remains indispensable for anyone looking to deepen their understanding and advance their careers in sport business and management.
JOURNAL OF CONSUMER MARKETING
Exploring the Dynamics of Consumer Behavior.The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.
PSYCHOLOGY & MARKETING
Bridging Psychological Insights and Marketing InnovationPSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.
European Sport Management Quarterly
Exploring innovative practices in sports management.European Sport Management Quarterly (ISSN: 1618-4742; E-ISSN: 1746-031X) is a leading academic journal published by Routledge Journals, Taylor & Francis Ltd in the United Kingdom. As an authoritative source in the field of sports management, this quarterly journal excels with a remarkable Q1 ranking in multiple categories, including Sports Science, Strategy and Management, and Tourism, Leisure and Hospitality Management, underlining its significance and impact within these domains. Researchers and professionals will benefit from its rigorous research contributions and innovative discourse aimed at enhancing the understanding of sport management practices. With a diverse global readership and a commitment to advancing knowledge, the journal serves as a pivotal platform for fostering scholarly communication and collaboration among academics and practitioners alike. Although the journal does not offer Open Access, it is indexed in prominent databases, ensuring wide visibility and accessibility of its contents. The scope of the journal encompasses the examination of management practices and strategies within the context of sports, making it an essential resource for those involved in this dynamic field.
International Journal of Sport Communication
Shaping Narratives, Engaging Fans, Innovating BusinessThe International Journal of Sport Communication, published by Human Kinetics Publ Inc, serves as a pivotal platform for scholarly discourse in the dynamic interplay of sports and communication. With an ISSN of 1936-3915 and an E-ISSN of 1936-3907, this journal has established itself within the academic community, achieving a Q2 ranking in Business and International Management and a Q1 ranking in Communication as of 2023. It addresses a significant gap in research by focusing on how communication strategies shape sports narratives, influence fan engagement, and drive business innovation within the sports industry. Recognized in various categories including Communication and Tourism, Leisure and Hospitality Management, it ranks in the 79th percentile among its peers in Communication, reflecting its strong impact and relevance. Although not an open-access journal, the content is accessible through institutional subscriptions, ensuring researchers, professionals, and students can engage deeply with the latest insights and trends. As it continues to evolve through its converged years from 2018 to 2024, the journal remains dedicated to enhancing the understanding and appreciation of communication within the realm of sports.
Journal of Financial Services Marketing
Pioneering Research at the Crossroads of Finance and MarketingThe Journal of Financial Services Marketing, published by Palgrave Macmillan Ltd, is a cornerstone publication in the fields of finance and marketing, distinguished by its impressive Q2 rankings in both domains as of 2023. With an ISSN of 1363-0539 and E-ISSN 1479-1846, this journal provides a vital platform for researchers, professionals, and students to explore the interdisciplinary nature of financial services and marketing dynamics. Focusing on a convergence of academic rigor and practical relevance, it addresses critical issues such as consumer behavior, service innovation, and the evolution of marketing strategies in the financial sector. With a remarkable position in Scopus Ranks—placing it in the 80th percentile for finance and the 61st percentile for marketing—it serves as an essential resource for advancing knowledge and fostering dialogue among industry practitioners. The journal is committed to disseminating high-quality research from 2009 through 2024, making it indispensable for anyone looking to stay ahead in the rapidly changing landscape of financial services.
JOURNAL OF INTERACTIVE MARKETING
Empowering Scholars and Practitioners in Interactive MarketingJOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.