International Journal of Sports Marketing & Sponsorship

Scope & Guideline

Exploring Innovative Sponsorship Strategies

Introduction

Welcome to your portal for understanding International Journal of Sports Marketing & Sponsorship, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1464-6668
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2007 to 2024
AbbreviationINT J SPORT MARK SPO / Int. J. Sports Mark. Spons.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The International Journal of Sports Marketing & Sponsorship focuses on the intersection of sports, marketing, and sponsorship, exploring innovative strategies and consumer behavior in the sports industry. The journal emphasizes empirical research that provides insights into marketing practices, sponsorship effectiveness, and consumer engagement within the sports context.
  1. Sports Marketing Strategies:
    The journal investigates various marketing strategies employed by sports organizations, including digital marketing, social media engagement, and experiential marketing.
  2. Sponsorship Dynamics:
    It explores the relationships between sponsors and sports entities, examining factors that influence sponsorship effectiveness, consumer perception, and brand loyalty.
  3. Consumer Behavior in Sports:
    Research studies consumer motivations, attitudes, and behaviors related to sports consumption, including event attendance, merchandise purchase, and engagement with sports media.
  4. Impact of Technology on Sports Marketing:
    The journal addresses the role of emerging technologies, such as artificial intelligence, machine learning, and digital platforms, in shaping sports marketing practices.
  5. Social and Environmental Responsibility:
    There is a consistent focus on the implications of corporate social responsibility (CSR) in sports, particularly how sustainability initiatives affect consumer attitudes and brand perceptions.
  6. Emerging Trends in Sports Consumption:
    The journal highlights trends such as esports, virtual events, and the influence of social media on sports fandom and marketing.
The journal has recently embraced several new and emerging themes that reflect the evolving landscape of sports marketing and sponsorship. These trends highlight innovative research areas and the adaptation of marketing practices to contemporary challenges and opportunities.
  1. Digitalization and Technology in Sports:
    There is a growing focus on the impact of digital technologies, including social media, AI, and machine learning, on sports marketing strategies and fan engagement.
  2. Esports and Virtual Sports Marketing:
    Research on esports has surged, exploring consumer behavior, sponsorship opportunities, and marketing strategies within this rapidly growing sector.
  3. Consumer Engagement and Experience:
    Studies increasingly examine how immersive experiences, such as augmented reality (AR) and virtual reality (VR), influence consumer engagement and loyalty in sports.
  4. Diversity, Equity, and Inclusion:
    The journal is highlighting the importance of diversity and inclusion within sports marketing, addressing how brands engage with diverse audiences and promote equitable practices.
  5. Sustainability and Corporate Social Responsibility:
    Research on sustainability initiatives and their impact on brand perception and consumer behavior is trending, reflecting a broader societal shift towards environmental consciousness.
  6. Behavioral Economics in Sports Marketing:
    Emerging studies incorporate behavioral economics principles to understand consumer decision-making processes in sports consumption, sponsorship, and marketing.

Declining or Waning

While the journal continues to address a wide range of topics, certain themes have seen a decline in prominence over recent years. This shift may reflect changes in the sports marketing landscape, consumer preferences, or emerging research priorities.
  1. Traditional Sports Sponsorship Models:
    Research focusing on conventional sponsorship models and their effectiveness has decreased, possibly due to the rise of digital sponsorship strategies and influencer marketing.
  2. Local and Community Sports Marketing:
    There has been a noticeable reduction in studies specifically targeting grassroots or community-level sports marketing, as the focus shifts towards larger-scale events and global sports sponsorships.
  3. Static Consumer Segmentation:
    The approach to consumer segmentation based on fixed demographics (age, gender) has waned, as researchers increasingly adopt more dynamic and behavior-based segmentation methods.
  4. Event-Based Marketing:
    Research centered solely on traditional sporting events as marketing platforms is declining, giving way to studies that incorporate virtual and hybrid event experiences.
  5. Single-Dimensional Marketing Metrics:
    The use of basic metrics for evaluating marketing effectiveness, such as attendance figures alone, is being replaced by more comprehensive, multi-dimensional evaluation frameworks.

Similar Journals

Australasian Marketing Journal

Exploring the Dynamics of Marketing Innovation
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

Sport Business and Management-An International Journal

Advancing Knowledge in Sport Business Excellence
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2042-678XFrequency: 5 issues/year

Sport Business and Management - An International Journal is a premier academic platform dedicated to the multifaceted realm of sport business and management, published by Emerald Group Publishing Ltd. With an ISSN of 2042-678X and an E-ISSN of 2042-6798, this journal engages a global audience of researchers, industry professionals, and scholars across areas such as business, marketing, and tourism management. The journal's commitment to high-quality research is reflected in its Q3 category rankings across multiple fields in 2023, indicating its significant position within the academic community. Covering converged years from 2011 to 2024, it provides a vital forum for innovative thought and empirical studies in sport business that can influence policy and practice within the sector. While currently operating under a subscription model, the journal aims to foster accessibility and knowledge sharing in a rapidly evolving field that plays a crucial role in the global economy. By publishing cutting-edge research, Sport Business and Management remains indispensable for anyone looking to deepen their understanding and advance their careers in sport business and management.

Journal of Research in Interactive Marketing

Leading the Charge in Interactive Marketing Research
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

Journal of International Consumer Marketing

Pioneering Research in International Consumer Trends
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

Journal of Financial Services Marketing

Exploring the Intersection of Finance and Marketing
Publisher: PALGRAVE MACMILLAN LTDISSN: 1363-0539Frequency: 4 issues/year

The Journal of Financial Services Marketing, published by Palgrave Macmillan Ltd, is a cornerstone publication in the fields of finance and marketing, distinguished by its impressive Q2 rankings in both domains as of 2023. With an ISSN of 1363-0539 and E-ISSN 1479-1846, this journal provides a vital platform for researchers, professionals, and students to explore the interdisciplinary nature of financial services and marketing dynamics. Focusing on a convergence of academic rigor and practical relevance, it addresses critical issues such as consumer behavior, service innovation, and the evolution of marketing strategies in the financial sector. With a remarkable position in Scopus Ranks—placing it in the 80th percentile for finance and the 61st percentile for marketing—it serves as an essential resource for advancing knowledge and fostering dialogue among industry practitioners. The journal is committed to disseminating high-quality research from 2009 through 2024, making it indispensable for anyone looking to stay ahead in the rapidly changing landscape of financial services.

International Journal of Sport Communication

Transforming the Way We Talk About Sports
Publisher: HUMAN KINETICS PUBL INCISSN: 1936-3915Frequency: 4 issues/year

The International Journal of Sport Communication, published by Human Kinetics Publ Inc, serves as a pivotal platform for scholarly discourse in the dynamic interplay of sports and communication. With an ISSN of 1936-3915 and an E-ISSN of 1936-3907, this journal has established itself within the academic community, achieving a Q2 ranking in Business and International Management and a Q1 ranking in Communication as of 2023. It addresses a significant gap in research by focusing on how communication strategies shape sports narratives, influence fan engagement, and drive business innovation within the sports industry. Recognized in various categories including Communication and Tourism, Leisure and Hospitality Management, it ranks in the 79th percentile among its peers in Communication, reflecting its strong impact and relevance. Although not an open-access journal, the content is accessible through institutional subscriptions, ensuring researchers, professionals, and students can engage deeply with the latest insights and trends. As it continues to evolve through its converged years from 2018 to 2024, the journal remains dedicated to enhancing the understanding and appreciation of communication within the realm of sports.

JOURNAL OF CONSUMER MARKETING

Pioneering the Future of Consumer Insights.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

Marketing Intelligence & Planning

Transforming Insights into Actionable Marketing Intelligence
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

Journal of Global Scholars of Marketing Science

Advancing the Frontiers of Marketing Knowledge
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2163-9159Frequency: 4 issues/year

The Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.

International Journal of Marketing Communication and New Media

Shaping the future of marketing through scholarly exchange.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.