Journal of African Business
Scope & Guideline
Bridging Research and Practice in African Economies
Introduction
Aims and Scopes
- Business Strategy and Performance:
The journal focuses on how competitive strategies influence firm performance, particularly in emerging markets. It examines the interplay between strategic orientation and operational outcomes across different sectors. - Financial Inclusion and Development:
A core theme involves the analysis of financial systems in Africa, including banking, insurance, and fintech. The journal explores how these systems contribute to economic growth and poverty alleviation. - Corporate Governance and Accountability:
Research often addresses governance structures and practices within African firms, emphasizing the importance of transparency, accountability, and ethical behavior in business operations. - Entrepreneurship and Innovation:
The journal highlights the role of entrepreneurship in economic development, focusing on both formal and informal sectors. It discusses the impact of innovation on business success and sustainability. - Social and Cultural Impacts on Business:
This area investigates how socio-cultural factors influence business practices and consumer behavior in Africa, with a focus on gender dynamics and community engagement. - Sustainability and Corporate Social Responsibility (CSR):
The journal emphasizes the significance of sustainable business practices and CSR, analyzing how companies in Africa navigate environmental and social challenges.
Trending and Emerging
- Digital Transformation and Technology Adoption:
Recent publications emphasize the role of digital technologies, including mobile banking and fintech, in enhancing financial inclusion and transforming business practices in Africa. - Impact of Corporate Social Responsibility (CSR):
There is an increasing focus on CSR and its implications for business reputation and performance. Studies are exploring how companies can leverage CSR initiatives for competitive advantage. - Gender and Entrepreneurship:
Research on female entrepreneurship is gaining traction, highlighting the unique challenges and opportunities faced by women in business, particularly in informal sectors across African nations. - Sustainability and Environmental Considerations:
Emerging research is increasingly concerned with sustainability practices in business, focusing on how companies can balance economic performance with environmental stewardship. - Behavioral Economics in Business Decisions:
There is a rising interest in understanding consumer behavior through the lens of behavioral economics, particularly how cultural and social factors influence purchasing decisions in African markets.
Declining or Waning
- Traditional Marketing Approaches:
There has been a noticeable decrease in research focusing on traditional marketing strategies. The shift towards digital marketing and online engagement reflects changing consumer behaviors and technological advancements in Africa. - Conventional Banking Models:
Research centered around conventional banking practices is becoming less frequent, as the focus is shifting towards fintech solutions and alternative financial services that cater to the unbanked population. - General Economic Theory Applications:
The application of broad economic theories without specific contextualization to African markets is declining. There is a growing demand for research that incorporates localized insights and empirical data relevant to African economies. - Public Sector Management:
While important, research on public sector management is less prevalent compared to private sector dynamics, as the journal increasingly prioritizes studies that offer insights into entrepreneurial and market-driven initiatives.
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