Journal of African Business

Scope & Guideline

Transforming Business Perspectives Across the African Continent

Introduction

Delve into the academic richness of Journal of African Business with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN1522-8916
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 2000 to 2024
AbbreviationJ AFR BUS / J. Afr. Bus.
Frequency3 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of African Business serves as a platform for scholarly research that addresses the intricacies of business dynamics in the African context. It aims to explore the unique challenges and opportunities that arise within various sectors of the continent's economy.
  1. Business Strategy and Performance:
    The journal focuses on how competitive strategies influence firm performance, particularly in emerging markets. It examines the interplay between strategic orientation and operational outcomes across different sectors.
  2. Financial Inclusion and Development:
    A core theme involves the analysis of financial systems in Africa, including banking, insurance, and fintech. The journal explores how these systems contribute to economic growth and poverty alleviation.
  3. Corporate Governance and Accountability:
    Research often addresses governance structures and practices within African firms, emphasizing the importance of transparency, accountability, and ethical behavior in business operations.
  4. Entrepreneurship and Innovation:
    The journal highlights the role of entrepreneurship in economic development, focusing on both formal and informal sectors. It discusses the impact of innovation on business success and sustainability.
  5. Social and Cultural Impacts on Business:
    This area investigates how socio-cultural factors influence business practices and consumer behavior in Africa, with a focus on gender dynamics and community engagement.
  6. Sustainability and Corporate Social Responsibility (CSR):
    The journal emphasizes the significance of sustainable business practices and CSR, analyzing how companies in Africa navigate environmental and social challenges.
The Journal of African Business is currently witnessing several emerging themes that reflect the changing dynamics of the African business landscape. These trends indicate areas of growing interest and significance for researchers and practitioners alike.
  1. Digital Transformation and Technology Adoption:
    Recent publications emphasize the role of digital technologies, including mobile banking and fintech, in enhancing financial inclusion and transforming business practices in Africa.
  2. Impact of Corporate Social Responsibility (CSR):
    There is an increasing focus on CSR and its implications for business reputation and performance. Studies are exploring how companies can leverage CSR initiatives for competitive advantage.
  3. Gender and Entrepreneurship:
    Research on female entrepreneurship is gaining traction, highlighting the unique challenges and opportunities faced by women in business, particularly in informal sectors across African nations.
  4. Sustainability and Environmental Considerations:
    Emerging research is increasingly concerned with sustainability practices in business, focusing on how companies can balance economic performance with environmental stewardship.
  5. Behavioral Economics in Business Decisions:
    There is a rising interest in understanding consumer behavior through the lens of behavioral economics, particularly how cultural and social factors influence purchasing decisions in African markets.

Declining or Waning

In contrast to its evolving themes, the Journal of African Business has seen a decline in the prominence of certain topics over recent years. These waning scopes may reflect broader changes in the business landscape or shifts in research priorities.
  1. Traditional Marketing Approaches:
    There has been a noticeable decrease in research focusing on traditional marketing strategies. The shift towards digital marketing and online engagement reflects changing consumer behaviors and technological advancements in Africa.
  2. Conventional Banking Models:
    Research centered around conventional banking practices is becoming less frequent, as the focus is shifting towards fintech solutions and alternative financial services that cater to the unbanked population.
  3. General Economic Theory Applications:
    The application of broad economic theories without specific contextualization to African markets is declining. There is a growing demand for research that incorporates localized insights and empirical data relevant to African economies.
  4. Public Sector Management:
    While important, research on public sector management is less prevalent compared to private sector dynamics, as the journal increasingly prioritizes studies that offer insights into entrepreneurial and market-driven initiatives.

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