Journal of China Tourism Research
Scope & Guideline
Transforming Understanding of Tourism in China
Introduction
Aims and Scopes
- Cultural Tourism:
Exploration of how cultural heritage and identity influence tourism behavior, including the impact of local customs and traditions on tourist experiences. - Tourism Management and Policy:
Research on effective management practices and policy frameworks that facilitate sustainable tourism development in China and beyond. - Consumer Behavior in Tourism:
Insights into the motivations and preferences of different tourist segments, including the psychological and social factors that influence travel decisions. - Technology in Tourism:
Examination of the role of technology in enhancing tourist experiences, including the adoption of smart technologies and digital marketing strategies. - Sustainability and Environmental Considerations:
Focus on the environmental impacts of tourism and strategies for promoting sustainable practices within the industry. - Cross-Border and International Tourism:
Studies on the dynamics of cross-border tourism, particularly in relation to China's Belt and Road Initiative and its implications for neighboring regions.
Trending and Emerging
- Impact of COVID-19 on Tourism:
Research on the effects of the COVID-19 pandemic on travel behavior, industry resilience, and recovery strategies has surged, highlighting the need for adaptability in tourism practices. - Well-Being and Tourism:
The exploration of how tourism influences well-being, particularly through cultural lenses and personal experiences, is gaining importance in recent studies. - Sustainable and Responsible Tourism:
A marked increase in studies focusing on sustainability, environmental responsibility, and the social impacts of tourism reflects a growing awareness of these critical issues. - Social Media Influence on Travel:
Research examining the role of social media in shaping destination images and influencing tourist decisions has become a prominent theme, reflecting the digital transformation of the industry. - Experiential Tourism:
An emerging focus on experiential tourism, where personal and immersive experiences are prioritized over traditional sightseeing, is becoming increasingly relevant in the journal's publications.
Declining or Waning
- Traditional Tourism Models:
There is a noticeable decline in research focused solely on traditional tourism models that do not incorporate modern technological advancements or contemporary consumer behavior. - Static Destination Marketing:
Research centered on static marketing strategies without the integration of social media or interactive platforms is waning, as the industry increasingly emphasizes dynamic engagement. - Generalized Economic Impact Studies:
The focus on broad economic impacts of tourism without specific contextual analysis is decreasing, as more nuanced and localized studies gain traction. - Homogeneous Tourist Segmentation:
The decline in studies that categorize tourists into broad, homogeneous groups, as there is a shift towards recognizing diverse motivations and behaviors among specific demographic segments.
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