Tourism and Hospitality Research
Scope & Guideline
Driving excellence in hospitality and tourism scholarship.
Introduction
Aims and Scopes
- Tourism Management and Policy:
Research that addresses the strategic management of tourism organizations and the formulation of policies that impact tourism development, sustainability, and community engagement. - Consumer Behavior in Tourism and Hospitality:
Studies that examine the motivations, preferences, and decision-making processes of tourists and consumers within the hospitality sector. - Sustainable Tourism Practices:
Investigations into sustainable practices within tourism and hospitality, focusing on environmental, economic, and social sustainability to promote responsible tourism. - Cultural and Social Dimensions of Tourism:
Explorations of how culture and social dynamics influence tourism experiences, including the impact on local communities and cultural heritage preservation. - Technology in Tourism and Hospitality:
Research that analyzes the role of technology in enhancing the tourist experience, operational efficiencies, and marketing strategies within the hospitality industry.
Trending and Emerging
- Health and Safety in Tourism:
An increasing focus on health and safety measures, particularly in light of global health crises, highlighting the need for research on risk management and consumer confidence. - Experiential Tourism:
A growing interest in experiential tourism, which emphasizes immersive and authentic experiences for travelers, indicating a shift towards quality over quantity in tourism offerings. - Digital Transformation in Hospitality:
Research centered on the digital transformation of the hospitality industry, including the use of artificial intelligence, big data, and online platforms to enhance service delivery and customer engagement. - Community-Based Tourism:
An emerging interest in community-based tourism models that promote local participation and benefit-sharing, reflecting a shift towards more responsible and inclusive tourism practices.
Declining or Waning
- Traditional Marketing Strategies:
A noticeable decline in research focused on conventional marketing approaches, as the industry shifts towards digital and experiential marketing techniques. - Destination Marketing Organizations (DMOs):
Fewer studies are being published that specifically analyze the role and effectiveness of DMOs, possibly indicating a shift in focus towards more integrated and community-oriented tourism initiatives. - Economic Impact Studies:
Research examining the economic contributions of tourism to local economies appears to be waning, as scholars increasingly prioritize sustainability and social impacts over purely economic metrics.
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