Journal of Consumer Culture
Scope & Guideline
Transforming Understanding of Consumer Dynamics
Introduction
Aims and Scopes
- Consumer Identity and Culture:
The journal focuses on how consumer identities are constructed and negotiated within different cultural contexts, emphasizing the role of consumption in shaping social identities. - Sustainability and Ethical Consumption:
There is a significant emphasis on sustainable and ethical consumption practices, exploring how consumers navigate moral dilemmas in their purchasing choices and the implications for environmental and social justice. - Digital and Media Influences:
Research often examines the impact of digital technologies and media on consumer behavior, including how online platforms and social media shape consumption practices and cultural trends. - Globalization and Local Contexts:
The journal explores the interplay between global consumer culture and local practices, analyzing how global brands are adapted and resisted in various cultural settings. - Political Economy of Consumption:
There is a critical focus on the political and economic dimensions of consumer culture, investigating how power relations and economic structures influence consumption patterns and consumer activism.
Trending and Emerging
- Experiential Consumption:
There is a growing focus on the consumption of experiences rather than goods, highlighting how consumers seek meaningful interactions and memories through their consumption choices. - Impact of the Pandemic on Consumer Behavior:
Recent publications are increasingly analyzing how the COVID-19 pandemic has transformed consumer practices, well-being, and the socio-economic landscape, revealing new consumer challenges and adaptations. - Intersectionality in Consumer Culture:
The exploration of intersectionality—how various social identities (e.g., race, gender, class) intersect and impact consumer experiences—is gaining traction, emphasizing the complexity of consumer behavior. - Digital Activism and Consumer Movements:
There is an emerging interest in how digital platforms facilitate consumer activism, including movements for ethical consumption, transparency, and social justice, reflecting a shift towards participatory consumer culture. - Sustainable Consumption Practices:
Research on sustainability is expanding, with a focus on innovative approaches to reduce waste, promote circular economies, and analyze the socio-cultural dimensions of sustainable practices.
Declining or Waning
- Traditional Consumerism:
Research centered on conventional notions of consumerism, such as conspicuous consumption, appears to be less frequent, as scholars increasingly critique and move beyond these frameworks in favor of more nuanced analyses of consumption. - Nostalgia in Consumption:
Themes related to nostalgia and retro consumption, while still relevant, have seen a decrease in scholarly attention, possibly overshadowed by more pressing contemporary issues like sustainability and digital consumption. - Luxury Consumption:
Studies that primarily focus on luxury goods and high-end consumerism are becoming less prevalent, as the journal shifts towards exploring broader social implications and the democratization of consumption.
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