JOURNAL OF CONSUMER RESEARCH

Scope & Guideline

Exploring the intricacies of consumer behavior.

Introduction

Immerse yourself in the scholarly insights of JOURNAL OF CONSUMER RESEARCH with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN0093-5301
PublisherOXFORD UNIV PRESS INC
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1977 to 1978, 1984, from 1996 to 2024
AbbreviationJ CONSUM RES / J. Consum. Res.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressJOURNALS DEPT, 2001 EVANS RD, CARY, NC 27513

Aims and Scopes

The Journal of Consumer Research focuses on the interdisciplinary exploration of consumer behavior, integrating psychological, sociological, and economic perspectives. Its aim is to advance the understanding of how consumers make decisions, interact with brands, and are influenced by cultural and social contexts.
  1. Consumer Behavior Analysis:
    The journal examines the cognitive, emotional, and social factors that influence consumer choices and behaviors, emphasizing empirical research and theoretical development.
  2. Brand Dynamics and Relationships:
    Research often focuses on how brands interact with consumers, including brand loyalty, identity formation, and the impact of branding strategies on consumer perceptions.
  3. Cultural and Social Influences on Consumption:
    The journal explores how cultural, social, and economic contexts shape consumer preferences and behaviors, with an emphasis on identity, group dynamics, and societal norms.
  4. Innovative Methodologies:
    The Journal of Consumer Research encourages the use of diverse research methodologies, including experimental designs, qualitative studies, and meta-analyses, to provide comprehensive insights into consumer behavior.
  5. Sustainability and Ethical Consumption:
    Increasingly, the journal addresses themes of sustainability and ethical consumption, exploring how consumers navigate moral dilemmas in their purchasing decisions.
The Journal of Consumer Research has identified several emerging themes that reflect current societal trends and consumer behaviors. These emerging themes indicate areas of growing interest and relevance in consumer research.
  1. Digital Consumer Engagement:
    There is a strong focus on how digital platforms and social media influence consumer behavior, including the role of influencers and online communities in shaping purchasing decisions.
  2. Consumer Identity and Self-Expression:
    Research on how consumers express their identities through consumption, including the impact of cultural and social factors on consumer choices, is increasingly prevalent.
  3. Sustainability and Ethical Consumption:
    A growing body of work addresses consumer attitudes towards sustainability, ethical consumption, and corporate social responsibility, reflecting heightened awareness of environmental issues.
  4. Health and Well-being in Consumption:
    Emerging studies explore the intersection of consumer behavior with health and well-being, particularly in the context of self-care and wellness trends.
  5. Crisis and Consumer Behavior:
    Research examining consumer reactions to crises, including economic downturns and public health emergencies, is becoming more prominent, indicating a shift towards understanding adaptive consumer behaviors.

Declining or Waning

While the Journal of Consumer Research continues to evolve, certain themes have seen a decline in prominence over recent years. This may reflect shifting consumer interests or broader societal changes that have impacted the focus of research.
  1. Traditional Retail Dynamics:
    Research focused on traditional retail settings and consumer behavior has become less frequent, possibly due to the rapid shift towards e-commerce and digital consumption.
  2. Purely Economic Models of Consumer Behavior:
    There is a noticeable decrease in studies that rely solely on economic models without integrating psychological or sociocultural factors, as the field moves towards more holistic approaches.
  3. Static Branding Strategies:
    The exploration of static or traditional branding strategies has waned, giving way to research on dynamic brand interactions and the impact of digital media on consumer-brand relationships.

Similar Journals

Journal of Strategic Marketing

Empowering Scholars with Strategic Marketing Innovations
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0965-254XFrequency: 7 issues/year

Journal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.

JOURNAL OF CONSUMER MARKETING

Unlocking the Secrets of Consumer Engagement.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

JOURNAL OF FOOD PRODUCTS MARKETING

Unlocking Insights into Effective Food Marketing Practices
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1045-4446Frequency: 5 issues/year

JOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.

Journal of International Consumer Marketing

Bridging Cultures Through Consumer Behavior
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

Journal of Islamic Marketing

Advancing Insights at the Intersection of Culture and Commerce
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1759-0833Frequency: 6 issues/year

Journal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.

Qualitative Market Research

Shaping marketing strategies with rigorous methodologies.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1352-2752Frequency: 4 issues/year

Qualitative Market Research is a premier academic journal published by Emerald Group Publishing Ltd, dedicated to advancing the field of marketing through rigorous qualitative methodologies. Since its inception in 1998, this journal has provided a platform for researchers and practitioners to share innovative insights and methodologies that shape consumer insights and market strategies. With an impact factor categorized in the Q3 quartile of the marketing field, it ranks at #105 out of 210 within its Scopus category, underlining its significance in the domains of business, management, and marketing. The journal invites contributions that delve into qualitative research practices, offering a comprehensive exploration of how qualitative methodologies can inform marketing theories and practices. Although currently not an open-access publication, it maintains a commitment to providing accessible and impactful research findings for scholars and industry professionals alike. Positioned in the heart of the vibrant academic community in the United Kingdom, Qualitative Market Research remains essential for anyone looking to deepen their understanding of consumer behavior and advanced marketing tactics.

Journal of Consumer Behaviour

Exploring the Psychology Behind Every Purchase
Publisher: WILEYISSN: 1472-0817Frequency: 6 issues/year

The Journal of Consumer Behaviour, published by WILEY, serves as a leading platform for innovative research in the fields of Applied Psychology and Social Psychology. With an impressive impact factor and recognized as a Q1 journal in both categories, it ranks among the top journals in its domain, placing it in the 88th and 79th percentiles, respectively, according to Scopus rankings. This esteemed journal, bearing the ISSN 1472-0817 and E-ISSN 1479-1838, publishes high-quality articles that delve into the psychological insights driving consumer behavior, offering a unique lens for researchers, professionals, and students keen on understanding the complexities of consumer decision-making. Although it does not offer open access options, the journal provides a wealth of knowledge aimed at advancing theoretical frameworks and practical applications, thereby playing a critical role in the evolution of consumer behavior research from 2009 to 2024. The journal’s commitment to excellence makes it an indispensable resource for those looking to contribute to this dynamic and interdisciplinary field.

Journal of Brand Management

Unveiling the Dynamics of Effective Branding
Publisher: PALGRAVE MACMILLAN LTDISSN: 1350-231XFrequency: 6 issues/year

The Journal of Brand Management, published by Palgrave Macmillan Ltd, is a leading academic publication that delves into the intricate dynamics of brand strategy, management, and innovation. With an ISSN of 1350-231X and an E-ISSN of 1479-1803, this journal has established itself as a critical resource for scholars and practitioners, facilitating insights into effective branding approaches and their applications across various industries. The journal proudly holds a Q2 ranking in Marketing and a prestigious Q1 rank in Strategy and Management for 2023, reflecting its impact and relevance in the academic community. Offering access to high-quality, peer-reviewed research, it stands out with notable Scopus ranks—Rank #77 in Strategy and Management and Rank #42 in Marketing—placing it within the top percentiles nationally and internationally. As the field of brand management continues to evolve, the Journal of Brand Management serves as an essential platform for advancing knowledge and practices, making it indispensable for researchers, professionals, and students dedicated to the art and science of branding.

Market-Trziste

Transforming Ideas into Impactful Knowledge
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

Journal of Marketing Theory and Practice

Advancing marketing insights through rigorous research.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.