JMM-International Journal on Media Management

Scope & Guideline

Shaping the Dialogue in Media Management

Introduction

Welcome to the JMM-International Journal on Media Management information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of JMM-International Journal on Media Management, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1424-1277
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2009 to 2024
AbbreviationJMM-INT J MEDIA MANA / JMM-Int. J. Media Manag.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The JMM-International Journal on Media Management focuses on the intersection of media and management, exploring how media organizations operate within the evolving landscape of technology and consumer behavior. The journal aims to advance knowledge in media management through empirical research, theoretical frameworks, and practical insights.
  1. Media Strategy and Competition:
    Investigates how media organizations develop strategies to compete in a rapidly changing environment, including the dynamics between traditional media and digital platforms.
  2. Consumer Engagement and Brand Management:
    Explores the relationship between media brands and their audiences, focusing on consumer engagement, brand authenticity, and the impact of social media.
  3. Innovation and Technology in Media:
    Examines the role of emerging technologies in shaping media practices, production processes, and consumer interaction within various media sectors.
  4. Content Production and Distribution:
    Analyzes the processes and challenges of content creation, including the impact of professional versus amateur production in various media formats.
  5. Cross-national Media Studies:
    Provides insights into media management practices across different cultural and geographical contexts, highlighting differences and similarities in media consumption and management.
  6. Crisis Management in Media Organizations:
    Focuses on how media organizations adapt and manage operations during crises, including the implications for leadership and organizational resilience.
Recent publications indicate a shift towards trending and emerging themes that reflect the current challenges and innovations within media management. These areas are increasingly relevant for researchers and practitioners alike.
  1. Impact of Streaming Services:
    Research examining the dynamics of streaming video services, including consumer behavior and service competition, has surged as these platforms dominate the media landscape.
  2. Post-Pandemic Media Practices:
    The exploration of media management practices in the aftermath of the COVID-19 pandemic reveals insights into changes in hiring, content production, and audience engagement in a transformed environment.
  3. Digital Personalization Strategies:
    There is a growing interest in how media organizations utilize digital personalization to enhance audience engagement and satisfaction, reflecting broader trends in consumer behavior.
  4. Cross-platform Content Strategies:
    Emerging studies focus on the strategies employed by media companies to navigate multi-channel programming and content distribution, particularly in the context of digital convergence.
  5. Influencer and Social Media Dynamics:
    The rise of social media influencers and their impact on media consumption and brand engagement is increasingly relevant, highlighting shifts in marketing and audience interaction.

Declining or Waning

As the journal continues to evolve, certain themes have shown a decline in prominence. These waning areas indicate a potential shift in research focus or a saturation of topics previously explored.
  1. Traditional Media Economics:
    Research focused on traditional media economics, such as print and broadcasting, has decreased as digital media and streaming services gain more attention and relevance in the industry.
  2. Nostalgic Media Consumption:
    Studies examining nostalgic media brands and their audience engagement have become less frequent, suggesting a shift towards more contemporary media consumption patterns.
  3. Local Television News Dynamics:
    The exploration of local television news dynamics has waned, possibly due to the increasing focus on digital and social media platforms for news dissemination and audience engagement.
  4. Static Media Management Models:
    The application of static models for media management has diminished, as researchers seek more dynamic and adaptable frameworks to address the complexities of the current media landscape.

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