JMM-International Journal on Media Management
Scope & Guideline
Connecting Research with Media Strategies
Introduction
Aims and Scopes
- Media Strategy and Competition:
Investigates how media organizations develop strategies to compete in a rapidly changing environment, including the dynamics between traditional media and digital platforms. - Consumer Engagement and Brand Management:
Explores the relationship between media brands and their audiences, focusing on consumer engagement, brand authenticity, and the impact of social media. - Innovation and Technology in Media:
Examines the role of emerging technologies in shaping media practices, production processes, and consumer interaction within various media sectors. - Content Production and Distribution:
Analyzes the processes and challenges of content creation, including the impact of professional versus amateur production in various media formats. - Cross-national Media Studies:
Provides insights into media management practices across different cultural and geographical contexts, highlighting differences and similarities in media consumption and management. - Crisis Management in Media Organizations:
Focuses on how media organizations adapt and manage operations during crises, including the implications for leadership and organizational resilience.
Trending and Emerging
- Impact of Streaming Services:
Research examining the dynamics of streaming video services, including consumer behavior and service competition, has surged as these platforms dominate the media landscape. - Post-Pandemic Media Practices:
The exploration of media management practices in the aftermath of the COVID-19 pandemic reveals insights into changes in hiring, content production, and audience engagement in a transformed environment. - Digital Personalization Strategies:
There is a growing interest in how media organizations utilize digital personalization to enhance audience engagement and satisfaction, reflecting broader trends in consumer behavior. - Cross-platform Content Strategies:
Emerging studies focus on the strategies employed by media companies to navigate multi-channel programming and content distribution, particularly in the context of digital convergence. - Influencer and Social Media Dynamics:
The rise of social media influencers and their impact on media consumption and brand engagement is increasingly relevant, highlighting shifts in marketing and audience interaction.
Declining or Waning
- Traditional Media Economics:
Research focused on traditional media economics, such as print and broadcasting, has decreased as digital media and streaming services gain more attention and relevance in the industry. - Nostalgic Media Consumption:
Studies examining nostalgic media brands and their audience engagement have become less frequent, suggesting a shift towards more contemporary media consumption patterns. - Local Television News Dynamics:
The exploration of local television news dynamics has waned, possibly due to the increasing focus on digital and social media platforms for news dissemination and audience engagement. - Static Media Management Models:
The application of static models for media management has diminished, as researchers seek more dynamic and adaptable frameworks to address the complexities of the current media landscape.
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