International Journal of Consumer Studies
Scope & Guideline
Shaping the future of consumer research with rigor and impact.
Introduction
Aims and Scopes
- Consumer Behavior Research:
The journal emphasizes research that explores the psychological, cultural, and social dimensions of consumer behavior, including motivations, attitudes, and decision-making processes. - Sustainability and Ethical Consumption:
A significant area of focus is on sustainable consumption practices, ethical consumerism, and the impact of consumer choices on the environment and society. - Digital and Technological Influences:
The journal addresses the evolving landscape of consumer behavior in the digital age, including the influence of technology, social media, and online shopping on consumer interactions and experiences. - Health and Well-Being:
Research on consumer well-being, health-related consumption behaviors, and the implications of diet, nutrition, and lifestyle choices is a core component of the journal's scope. - Market Dynamics and Consumer Trends:
The journal includes studies on market trends, brand dynamics, and the impact of economic and social changes on consumer behaviors and preferences. - Interdisciplinary Approaches:
The journal encourages interdisciplinary research that integrates insights from psychology, sociology, marketing, and economics to provide a holistic understanding of consumer behavior.
Trending and Emerging
- Sustainable and Ethical Consumer Practices:
There is a significant increase in research focusing on sustainability and ethical consumption, as consumers become more aware of their environmental impact and demand transparency from brands. - Digital Transformation and Consumer Engagement:
Emerging studies are increasingly addressing the impact of digital technologies, including mobile applications and social media platforms, on consumer engagement and purchasing behaviors. - Health and Wellness Consumption:
Research on health-related consumption behaviors is on the rise, particularly the effects of dietary choices and health consciousness on consumer decision-making. - Consumer Experience and Emotional Engagement:
A growing emphasis on understanding consumer experiences, emotional connections with brands, and the role of storytelling in marketing reflects a shift towards experiential marketing. - Artificial Intelligence and Consumer Interactions:
The integration of AI in consumer interactions is gaining traction, with studies exploring how AI influences consumer trust, decision-making, and overall shopping experiences. - Social Influence and Community Dynamics:
Research is increasingly focusing on the role of social networks and community dynamics in shaping consumer behavior, particularly in the context of online interactions and peer influences.
Declining or Waning
- Traditional Retail Dynamics:
Research focusing on traditional retail models is declining as attention shifts towards e-commerce and digital marketplaces, reflecting the increasing relevance of online shopping behaviors. - Conventional Marketing Strategies:
The exploration of traditional marketing strategies and their effectiveness is waning, with a greater emphasis now placed on digital marketing and the role of influencers in shaping consumer perceptions. - Static Consumer Segmentation:
There is a noticeable reduction in studies that rely on static demographic segmentation, as researchers increasingly adopt dynamic and behavior-based approaches to understand consumer diversity. - Crisis-Induced Consumer Behavior:
While the impact of crises on consumer behavior was previously a focal point, the frequency of related studies has diminished as the focus shifts toward long-term consumer trends and resilience. - Local Consumer Behavior:
Research centered on localized consumer behavior has decreased, with a growing interest in global consumer trends and cross-cultural comparisons overshadowing regional studies.
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