International Journal of Consumer Studies

Scope & Guideline

Driving innovation in understanding consumer choices and trends.

Introduction

Welcome to the International Journal of Consumer Studies information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of International Journal of Consumer Studies, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1470-6423
PublisherWILEY
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2001 to 2024
AbbreviationINT J CONSUM STUD / Int. J. Consum. Stud.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address111 RIVER ST, HOBOKEN 07030-5774, NJ

Aims and Scopes

The International Journal of Consumer Studies aims to advance knowledge regarding consumer behavior, providing a platform for interdisciplinary research that spans various aspects of consumption. The journal focuses on empirical studies, systematic reviews, and theoretical frameworks that illuminate consumer motivations, decision-making processes, and the impact of societal and environmental factors on consumption patterns.
  1. Consumer Behavior Research:
    The journal emphasizes research that explores the psychological, cultural, and social dimensions of consumer behavior, including motivations, attitudes, and decision-making processes.
  2. Sustainability and Ethical Consumption:
    A significant area of focus is on sustainable consumption practices, ethical consumerism, and the impact of consumer choices on the environment and society.
  3. Digital and Technological Influences:
    The journal addresses the evolving landscape of consumer behavior in the digital age, including the influence of technology, social media, and online shopping on consumer interactions and experiences.
  4. Health and Well-Being:
    Research on consumer well-being, health-related consumption behaviors, and the implications of diet, nutrition, and lifestyle choices is a core component of the journal's scope.
  5. Market Dynamics and Consumer Trends:
    The journal includes studies on market trends, brand dynamics, and the impact of economic and social changes on consumer behaviors and preferences.
  6. Interdisciplinary Approaches:
    The journal encourages interdisciplinary research that integrates insights from psychology, sociology, marketing, and economics to provide a holistic understanding of consumer behavior.
The International Journal of Consumer Studies has identified several trending and emerging themes that reflect the evolving landscape of consumer behavior. These themes highlight new research directions and the journal's responsiveness to contemporary consumer issues.
  1. Sustainable and Ethical Consumer Practices:
    There is a significant increase in research focusing on sustainability and ethical consumption, as consumers become more aware of their environmental impact and demand transparency from brands.
  2. Digital Transformation and Consumer Engagement:
    Emerging studies are increasingly addressing the impact of digital technologies, including mobile applications and social media platforms, on consumer engagement and purchasing behaviors.
  3. Health and Wellness Consumption:
    Research on health-related consumption behaviors is on the rise, particularly the effects of dietary choices and health consciousness on consumer decision-making.
  4. Consumer Experience and Emotional Engagement:
    A growing emphasis on understanding consumer experiences, emotional connections with brands, and the role of storytelling in marketing reflects a shift towards experiential marketing.
  5. Artificial Intelligence and Consumer Interactions:
    The integration of AI in consumer interactions is gaining traction, with studies exploring how AI influences consumer trust, decision-making, and overall shopping experiences.
  6. Social Influence and Community Dynamics:
    Research is increasingly focusing on the role of social networks and community dynamics in shaping consumer behavior, particularly in the context of online interactions and peer influences.

Declining or Waning

Over recent years, certain themes within the International Journal of Consumer Studies have seen a decrease in prominence, reflecting changing consumer interests and societal trends. These waning scopes may indicate a shift in research priorities as new consumer behaviors emerge.
  1. Traditional Retail Dynamics:
    Research focusing on traditional retail models is declining as attention shifts towards e-commerce and digital marketplaces, reflecting the increasing relevance of online shopping behaviors.
  2. Conventional Marketing Strategies:
    The exploration of traditional marketing strategies and their effectiveness is waning, with a greater emphasis now placed on digital marketing and the role of influencers in shaping consumer perceptions.
  3. Static Consumer Segmentation:
    There is a noticeable reduction in studies that rely on static demographic segmentation, as researchers increasingly adopt dynamic and behavior-based approaches to understand consumer diversity.
  4. Crisis-Induced Consumer Behavior:
    While the impact of crises on consumer behavior was previously a focal point, the frequency of related studies has diminished as the focus shifts toward long-term consumer trends and resilience.
  5. Local Consumer Behavior:
    Research centered on localized consumer behavior has decreased, with a growing interest in global consumer trends and cross-cultural comparisons overshadowing regional studies.

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