Journal of Global Scholars of Marketing Science

Scope & Guideline

Connecting Scholars to Global Marketing Insights

Introduction

Welcome to the Journal of Global Scholars of Marketing Science information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Global Scholars of Marketing Science, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN2163-9159
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2011 to 2024
AbbreviationJ GLOB SCHOLARS MARK / J. Glob. Scholars Mark. Sci.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Global Scholars of Marketing Science aims to advance the field of marketing through innovative research that addresses contemporary challenges and leverages emerging technologies and social dynamics. Its scope encompasses a wide range of marketing aspects, emphasizing global perspectives and interdisciplinary approaches.
  1. Digital Marketing and Engagement:
    The journal emphasizes the impact of digital technologies on marketing strategies, including the role of social media, AI, and omnichannel retailing in enhancing customer engagement.
  2. Consumer Behavior and Psychology:
    Research exploring the psychological aspects of consumer behavior, including brand attachment, identity-based consumption, and the effects of messaging on consumer decisions is a core focus area.
  3. Sustainability and Corporate Social Responsibility (CSR):
    The journal highlights the importance of sustainability in marketing practices, investigating how CSR influences consumer perceptions and behaviors.
  4. Diversity, Equity, and Inclusion (DEI):
    A commitment to understanding and promoting DEI within marketing practices is evident, with research addressing the implications of race, gender, and accessibility in marketing.
  5. Big Data and Analytics:
    The utilization of big data analytics in informing marketing strategies and consumer insights is a prominent theme, showcasing how data-driven decision-making shapes the marketing landscape.
  6. Luxury and Brand Management:
    The journal features research on luxury branding, including consumer perceptions of luxury, brand equity, and the evolving dynamics of luxury consumption.
The Journal of Global Scholars of Marketing Science is witnessing a dynamic evolution in its research focus, with several themes emerging as particularly relevant and timely in the context of contemporary marketing challenges. This section outlines the key trending and emerging themes that are shaping the journal's recent publications.
  1. Artificial Intelligence and Automation:
    There is a significant increase in research exploring the impact of AI and automation on customer experience and marketing strategies, reflecting the growing importance of these technologies in the marketing landscape.
  2. Consumer Privacy and Data Protection:
    As concerns over consumer privacy rise, studies addressing how surveillance and data collection influence consumer behavior and privacy protection measures are gaining traction.
  3. Inclusive Marketing Practices:
    Research focusing on inclusivity and accessibility in marketing is emerging, highlighting the importance of catering to diverse consumer needs and fostering equitable marketing practices.
  4. Experiential and Emotional Marketing:
    An increasing number of studies are examining the role of emotional connections and experiences in brand engagement, indicating a shift towards more holistic approaches that prioritize consumer feelings.
  5. Sustainable Consumer Behavior:
    With sustainability becoming a critical concern, research investigating green purchasing behaviors and the influence of CSR on consumer choices is on the rise, signaling a growing awareness of environmental issues in marketing.
  6. Influencer Marketing Dynamics:
    The impact of social media influencers on brand loyalty and consumer engagement is a trending theme, reflecting the changing landscape of marketing communications and the role of digital influencers.

Declining or Waning

While the Journal of Global Scholars of Marketing Science continues to explore a broad range of marketing topics, certain themes appear to be declining in prominence as new trends emerge. This section highlights those areas that are gradually being phased out or receiving less attention in recent years.
  1. Traditional Retail Strategies:
    As digital and omnichannel approaches gain traction, research focusing on traditional retail strategies is becoming less frequent, indicating a shift towards more innovative and technology-driven marketing practices.
  2. Static Market Research Methodologies:
    There is a noticeable decline in studies utilizing traditional static market research methodologies, with a growing preference for dynamic, real-time data analysis and agile research techniques.
  3. Purely Demographic Studies:
    Research solely focused on demographic factors without considering broader sociocultural contexts is waning, reflecting a trend towards more nuanced analyses that incorporate psychological and behavioral dimensions.
  4. Generalized Consumer Segmentation:
    The journal is moving away from broad consumer segmentation studies in favor of more detailed and context-specific analyses that account for individual differences in behavior and preferences.
  5. Single-Channel Marketing:
    With the rise of omnichannel and integrated marketing strategies, studies that examine single-channel marketing approaches are becoming less common, as researchers seek to understand the complexities of multi-channel consumer interactions.

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