Journal of Global Scholars of Marketing Science
Scope & Guideline
Pioneering Research for a Global Marketplace
Introduction
Aims and Scopes
- Digital Marketing and Engagement:
The journal emphasizes the impact of digital technologies on marketing strategies, including the role of social media, AI, and omnichannel retailing in enhancing customer engagement. - Consumer Behavior and Psychology:
Research exploring the psychological aspects of consumer behavior, including brand attachment, identity-based consumption, and the effects of messaging on consumer decisions is a core focus area. - Sustainability and Corporate Social Responsibility (CSR):
The journal highlights the importance of sustainability in marketing practices, investigating how CSR influences consumer perceptions and behaviors. - Diversity, Equity, and Inclusion (DEI):
A commitment to understanding and promoting DEI within marketing practices is evident, with research addressing the implications of race, gender, and accessibility in marketing. - Big Data and Analytics:
The utilization of big data analytics in informing marketing strategies and consumer insights is a prominent theme, showcasing how data-driven decision-making shapes the marketing landscape. - Luxury and Brand Management:
The journal features research on luxury branding, including consumer perceptions of luxury, brand equity, and the evolving dynamics of luxury consumption.
Trending and Emerging
- Artificial Intelligence and Automation:
There is a significant increase in research exploring the impact of AI and automation on customer experience and marketing strategies, reflecting the growing importance of these technologies in the marketing landscape. - Consumer Privacy and Data Protection:
As concerns over consumer privacy rise, studies addressing how surveillance and data collection influence consumer behavior and privacy protection measures are gaining traction. - Inclusive Marketing Practices:
Research focusing on inclusivity and accessibility in marketing is emerging, highlighting the importance of catering to diverse consumer needs and fostering equitable marketing practices. - Experiential and Emotional Marketing:
An increasing number of studies are examining the role of emotional connections and experiences in brand engagement, indicating a shift towards more holistic approaches that prioritize consumer feelings. - Sustainable Consumer Behavior:
With sustainability becoming a critical concern, research investigating green purchasing behaviors and the influence of CSR on consumer choices is on the rise, signaling a growing awareness of environmental issues in marketing. - Influencer Marketing Dynamics:
The impact of social media influencers on brand loyalty and consumer engagement is a trending theme, reflecting the changing landscape of marketing communications and the role of digital influencers.
Declining or Waning
- Traditional Retail Strategies:
As digital and omnichannel approaches gain traction, research focusing on traditional retail strategies is becoming less frequent, indicating a shift towards more innovative and technology-driven marketing practices. - Static Market Research Methodologies:
There is a noticeable decline in studies utilizing traditional static market research methodologies, with a growing preference for dynamic, real-time data analysis and agile research techniques. - Purely Demographic Studies:
Research solely focused on demographic factors without considering broader sociocultural contexts is waning, reflecting a trend towards more nuanced analyses that incorporate psychological and behavioral dimensions. - Generalized Consumer Segmentation:
The journal is moving away from broad consumer segmentation studies in favor of more detailed and context-specific analyses that account for individual differences in behavior and preferences. - Single-Channel Marketing:
With the rise of omnichannel and integrated marketing strategies, studies that examine single-channel marketing approaches are becoming less common, as researchers seek to understand the complexities of multi-channel consumer interactions.
Similar Journals
PSYCHOLOGY & MARKETING
Exploring the Mind Behind Marketing StrategiesPSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.
Sport Marketing Quarterly
Empowering Practitioners with Cutting-Edge ResearchSport Marketing Quarterly, published by FIT PUBLISHING, is a pivotal journal within the field of marketing, strategy, and tourism management focused on the dynamic world of sports. With an ISSN of 1061-6934 and an E-ISSN of 1557-2528, the journal provides a vital platform for researchers, educators, and practitioners to explore innovative marketing strategies and insights specific to the sports industry. Although the journal has faced coverage discontinuation in Scopus, it remains highly regarded, reflected in its 2023 ranking in the Q3 quartiles across several categories including Marketing, Strategy and Management, and Tourism, Leisure and Hospitality Management. Located in the United States at WEST VIRGINIA UNIVERSITY, Sport Marketing Quarterly encourages the dissemination of original research and thoughtful commentary aimed at improving the practice and theory of sport marketing. As it addresses contemporary challenges facing the industry, this journal serves as an essential resource for those seeking to deepen their understanding of the intersection of marketing and sports.
JOURNAL OF INTERNATIONAL MARKETING
Pioneering Research for a Global MarketplaceJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
International Journal of Bank Marketing
Exploring the future of financial services marketing.International Journal of Bank Marketing, published by EMERALD GROUP PUBLISHING LTD, stands as a premier platform since 1983 for advancing the field of bank marketing and financial services. With an esteemed Q1 ranking in Marketing and a commendable Scopus rank of 33 out of 210, this journal highlights significant research that shapes the marketing strategies and operational practices of banking institutions globally. Its focus encompasses current trends, consumer behavior, and innovative marketing practices within the financial sector, making it an essential read for researchers, professionals, and students eager to expand their understanding of market dynamics. Though not an open access publication, its rigorous peer-reviewed articles, available to subscribers, ensure high-quality contributions that push the boundaries of academic inquiry and practical application. The journal's influence continues to grow, prompting critical discourse and inspiring future research in this vital area of study.
MARKETING LETTERS
Exploring the intersection of theory and practice in marketing.MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.
Journal of Strategic Marketing
Advancing Knowledge at the Intersection of Marketing and StrategyJournal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.
Asia Pacific Journal of Marketing and Logistics
Fostering Knowledge for Tomorrow's Marketing Leaders.Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.
Journal of Current Issues and Research In Advertising
Illuminating the future of advertising through rigorous scholarship.The Journal of Current Issues and Research in Advertising, published by Taylor & Francis Ltd, is a premier peer-reviewed publication dedicated to advancing the field of advertising research. With its ISSN 1064-1734 and E-ISSN 2164-7313, this esteemed journal covers a diverse range of topics within advertising, offering insights into contemporary issues and emerging trends that shape the industry. Recognized for its influence, it holds a prestigious Q1 ranking in Marketing and is positioned within the 65th percentile among its peers according to Scopus, reflecting its impactful contributions to the discipline. The journal, operating from the United Kingdom and serving a global audience, has been a vital resource for academics, practitioners, and students alike since its inception in 1992. Published regularly until 2010 and resuming from 2012 to 2024, it remains committed to scholarly excellence and the dissemination of cutting-edge research, making it an essential destination for those looking to deepen their understanding of advertising dynamics and effectiveness.
Journal of Marketing Analytics
Bridging Theory and Practice in Marketing Analytics.The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.
Revista Brasileira de Marketing
Innovating the Intersection of Marketing and EconomicsRevista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.