Journal of Global Scholars of Marketing Science

Scope & Guideline

Navigating the Future of Marketing Practices

Introduction

Explore the comprehensive scope of Journal of Global Scholars of Marketing Science through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore Journal of Global Scholars of Marketing Science in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN2163-9159
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2011 to 2024
AbbreviationJ GLOB SCHOLARS MARK / J. Glob. Scholars Mark. Sci.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Global Scholars of Marketing Science aims to advance the field of marketing through innovative research that addresses contemporary challenges and leverages emerging technologies and social dynamics. Its scope encompasses a wide range of marketing aspects, emphasizing global perspectives and interdisciplinary approaches.
  1. Digital Marketing and Engagement:
    The journal emphasizes the impact of digital technologies on marketing strategies, including the role of social media, AI, and omnichannel retailing in enhancing customer engagement.
  2. Consumer Behavior and Psychology:
    Research exploring the psychological aspects of consumer behavior, including brand attachment, identity-based consumption, and the effects of messaging on consumer decisions is a core focus area.
  3. Sustainability and Corporate Social Responsibility (CSR):
    The journal highlights the importance of sustainability in marketing practices, investigating how CSR influences consumer perceptions and behaviors.
  4. Diversity, Equity, and Inclusion (DEI):
    A commitment to understanding and promoting DEI within marketing practices is evident, with research addressing the implications of race, gender, and accessibility in marketing.
  5. Big Data and Analytics:
    The utilization of big data analytics in informing marketing strategies and consumer insights is a prominent theme, showcasing how data-driven decision-making shapes the marketing landscape.
  6. Luxury and Brand Management:
    The journal features research on luxury branding, including consumer perceptions of luxury, brand equity, and the evolving dynamics of luxury consumption.
The Journal of Global Scholars of Marketing Science is witnessing a dynamic evolution in its research focus, with several themes emerging as particularly relevant and timely in the context of contemporary marketing challenges. This section outlines the key trending and emerging themes that are shaping the journal's recent publications.
  1. Artificial Intelligence and Automation:
    There is a significant increase in research exploring the impact of AI and automation on customer experience and marketing strategies, reflecting the growing importance of these technologies in the marketing landscape.
  2. Consumer Privacy and Data Protection:
    As concerns over consumer privacy rise, studies addressing how surveillance and data collection influence consumer behavior and privacy protection measures are gaining traction.
  3. Inclusive Marketing Practices:
    Research focusing on inclusivity and accessibility in marketing is emerging, highlighting the importance of catering to diverse consumer needs and fostering equitable marketing practices.
  4. Experiential and Emotional Marketing:
    An increasing number of studies are examining the role of emotional connections and experiences in brand engagement, indicating a shift towards more holistic approaches that prioritize consumer feelings.
  5. Sustainable Consumer Behavior:
    With sustainability becoming a critical concern, research investigating green purchasing behaviors and the influence of CSR on consumer choices is on the rise, signaling a growing awareness of environmental issues in marketing.
  6. Influencer Marketing Dynamics:
    The impact of social media influencers on brand loyalty and consumer engagement is a trending theme, reflecting the changing landscape of marketing communications and the role of digital influencers.

Declining or Waning

While the Journal of Global Scholars of Marketing Science continues to explore a broad range of marketing topics, certain themes appear to be declining in prominence as new trends emerge. This section highlights those areas that are gradually being phased out or receiving less attention in recent years.
  1. Traditional Retail Strategies:
    As digital and omnichannel approaches gain traction, research focusing on traditional retail strategies is becoming less frequent, indicating a shift towards more innovative and technology-driven marketing practices.
  2. Static Market Research Methodologies:
    There is a noticeable decline in studies utilizing traditional static market research methodologies, with a growing preference for dynamic, real-time data analysis and agile research techniques.
  3. Purely Demographic Studies:
    Research solely focused on demographic factors without considering broader sociocultural contexts is waning, reflecting a trend towards more nuanced analyses that incorporate psychological and behavioral dimensions.
  4. Generalized Consumer Segmentation:
    The journal is moving away from broad consumer segmentation studies in favor of more detailed and context-specific analyses that account for individual differences in behavior and preferences.
  5. Single-Channel Marketing:
    With the rise of omnichannel and integrated marketing strategies, studies that examine single-channel marketing approaches are becoming less common, as researchers seek to understand the complexities of multi-channel consumer interactions.

Similar Journals

Revista Brasileira de Marketing

Connecting Researchers and Practitioners in Marketing
Publisher: UNIV NOVE JULHOISSN: 2177-5184Frequency: 4 issues/year

Revista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.

Journal of Marketing Theory and Practice

Connecting academic rigor with practical marketing solutions.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

Innovative Marketing

Exploring the Future of Marketing Innovation
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

International Journal of Bank Marketing

Advancing banking insights through innovative marketing research.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-2323Frequency: 7 issues/year

International Journal of Bank Marketing, published by EMERALD GROUP PUBLISHING LTD, stands as a premier platform since 1983 for advancing the field of bank marketing and financial services. With an esteemed Q1 ranking in Marketing and a commendable Scopus rank of 33 out of 210, this journal highlights significant research that shapes the marketing strategies and operational practices of banking institutions globally. Its focus encompasses current trends, consumer behavior, and innovative marketing practices within the financial sector, making it an essential read for researchers, professionals, and students eager to expand their understanding of market dynamics. Though not an open access publication, its rigorous peer-reviewed articles, available to subscribers, ensure high-quality contributions that push the boundaries of academic inquiry and practical application. The journal's influence continues to grow, prompting critical discourse and inspiring future research in this vital area of study.

International Journal of Online Marketing

Bridging Theory and Practice in Online Marketing
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

EUROPEAN JOURNAL OF MARKETING

Illuminating the Future of Marketing through Rigorous Research.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0309-0566Frequency: 10 issues/year

The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.

JOURNAL OF CONSUMER MARKETING

Pioneering the Future of Consumer Insights.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

Journal of Internet Commerce

Bridging Innovation and Internet Commerce
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1533-2861Frequency: 4 issues/year

The Journal of Internet Commerce is a premier academic publication that plays a pivotal role in bridging the gap between technology and commerce, making it an essential resource for researchers, professionals, and students alike. Published by Routledge Journals, Taylor & Francis Ltd, this journal specializes in the fields of Human-Computer Interaction and Management of Technology and Innovation. With an impressive Q1 ranking in both categories and a strong Scopus ranking, it is recognized for its significant contributions, with positions of 17th percentile in Human-Computer Interaction and 39th percentile in Management of Technology and Innovation. The journal has been continuously published since 2002 and is committed to exploring the evolving landscape of internet commerce through rigorous research, case studies, and theoretical discussions. Although it does not offer open access options, the journal's high impact factor emphasizes its value in the academic community. The Journal of Internet Commerce is indispensable for those looking to stay at the forefront of high-impact research in digital commerce strategies and interactions.

Journal of Research in Interactive Marketing

Advancing Knowledge at the Intersection of Technology and Marketing
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

Journal of Marketing Analytics

Advancing Knowledge in Marketing Analytics.
Publisher: PALGRAVE MACMILLAN LTDISSN: 2050-3318Frequency: 4 issues/year

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.