Journal of Convention & Event Tourism
Scope & Guideline
Driving Research in Dynamic Event Management
Introduction
Aims and Scopes
- Event Management and Strategy:
Explores best practices, strategic planning, and innovative approaches in managing various types of events, including conferences, exhibitions, and festivals. - Sustainability in Event Tourism:
Investigates sustainable practices in event tourism, including the environmental, social, and economic impacts of events, and how they can contribute to sustainable development. - Visitor Experience and Engagement:
Examines the factors influencing visitor experiences, satisfaction, and loyalty in events, emphasizing the psychological and emotional aspects of attendee engagement. - Impact of Technology on Events:
Studies the role of technology, such as virtual reality and smart tourism technologies, in enhancing event experiences and operational efficiencies. - Cultural and Community Impacts:
Analyzes how events affect host communities, including cultural expression, community identity, and the socio-economic benefits derived from hosting events. - MICE (Meetings, Incentives, Conferences, Exhibitions) Tourism:
Focuses on the trends, challenges, and developments in MICE tourism, including destination marketing and the characteristics of ideal MICE destinations.
Trending and Emerging
- Post-Pandemic Event Innovations:
Research exploring adaptations and innovations in event planning and management as a response to the COVID-19 pandemic has surged, highlighting resilience and creativity in the sector. - Diversity, Equity, and Inclusion (DEI) in Events:
There is a growing interest in understanding how events can foster inclusive practices and promote diversity, reflecting broader societal movements toward equity in various sectors. - Virtual and Hybrid Events:
The exploration of virtual and hybrid event formats has gained traction, focusing on their effectiveness, attendee experiences, and the implications for future event strategies. - Community-Based Event Management:
Emerging studies emphasize the role of community engagement and local stakeholder involvement in event management, showcasing the importance of local context and collaboration. - Impact of Technology on Visitor Behavior:
Research increasingly examines how technological tools, such as mobile apps and social media, influence visitor behavior and engagement during events, indicating a shift towards tech-driven experiences.
Declining or Waning
- Traditional Event Marketing Practices:
Research focusing on conventional marketing strategies for events has diminished, as the field increasingly embraces digital marketing and experiential approaches. - Static Event Evaluation Models:
The reliance on traditional evaluation models for measuring event success is waning, with more emphasis now on dynamic, multi-dimensional frameworks that consider diverse stakeholder perspectives. - Generalized Visitor Demographics Studies:
Studies that broadly categorize visitor demographics without nuanced analysis of motivations or behavior are becoming less common, as there is a growing focus on segmentation and targeted marketing. - Historical Perspectives on Event Tourism:
There has been a noticeable reduction in research that solely examines historical events or past conventions without linking them to current practices or future implications, indicating a shift towards contemporary relevance.
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