Journal of Travel Research
Scope & Guideline
Connecting Academia with the World of Travel
Introduction
Aims and Scopes
- Tourism Behavior and Decision-Making:
Research exploring how tourists make decisions, including factors influencing travel choices, satisfaction, and loyalty. This includes studies on emotional responses, cognitive processes, and the impact of technology on travel behavior. - Sustainable Tourism Practices:
A significant focus on sustainability in tourism, examining how environmental, social, and economic factors intersect. This includes the impact of tourism on local communities and ecosystems, as well as strategies for sustainable tourism development. - Cultural and Social Dimensions of Tourism:
Investigations into how culture, identity, and social interactions shape tourism experiences. This includes studies on cultural tourism, heritage, and the role of social media in shaping tourist perceptions and behaviors. - Impact of Technology on Tourism:
An increasing emphasis on the role of technology, including AI, virtual reality, and social media, in enhancing tourist experiences and influencing travel behavior. This also encompasses the use of big data and analytics in tourism research. - Health and Well-being in Tourism:
Research addressing the connections between tourism and mental health, well-being, and stress management. This includes studies on wellness tourism and the psychological impacts of travel.
Trending and Emerging
- Integration of AI and Technology in Tourism:
A notable increase in studies exploring the integration of artificial intelligence, machine learning, and data analytics in tourism decision-making and customer experience enhancement. - Emotional and Psychological Aspects of Travel:
Research focusing on the emotional and psychological dimensions of travel experiences is on the rise, emphasizing well-being, emotional solidarity, and the psychological impacts of tourism. - Social Media and User-Generated Content:
There is a growing emphasis on the role of social media and user-generated content in influencing travel behavior, perceptions, and destination marketing. - Resilience and Recovery in Tourism:
A shift towards understanding how tourism can recover and adapt in the face of crises, including the pandemic's impact on travel behavior and industry practices. - Sustainable and Responsible Tourism:
Emerging themes around sustainability are increasingly prominent, including studies on responsible tourism practices, environmental stewardship, and community engagement in tourism development.
Declining or Waning
- Traditional Marketing Strategies:
Research on conventional marketing tactics for tourism is becoming less prominent, as the focus shifts toward digital marketing, influencer strategies, and the use of social media for destination promotion. - Static Destination Branding:
Studies centered on fixed destination branding concepts are declining, with a move towards dynamic branding approaches that incorporate community engagement and co-creation with tourists. - Overtourism and Negative Impacts:
While still relevant, the focus on overtourism as a primary topic has diminished somewhat, shifting towards more constructive discussions on sustainable tourism and resilience rather than solely addressing negative impacts. - Economic Impact Studies:
Research focused solely on the economic impacts of tourism, such as direct revenue generation, is waning in favor of more comprehensive studies that integrate social and environmental considerations. - Crisis Management in Tourism:
Although crises such as COVID-19 have highlighted the importance of this area, the specific focus on crisis management is becoming less frequent as the field moves toward resilience and recovery strategies.
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