JOURNAL OF INTERNATIONAL BUSINESS STUDIES
Scope & Guideline
Exploring Global Markets, Shaping Future Strategies.
Introduction
Aims and Scopes
- International Business Strategy:
Focuses on the strategic decisions and frameworks that multinational enterprises (MNEs) employ to navigate global markets, including entry modes, market selection, and competitive dynamics. - Global Value Chains and Supply Chain Management:
Explores how MNEs manage their operations across borders, including participation in global value chains, sustainability challenges, and the role of technology in supply chain optimization. - Institutional Contexts and Governance:
Investigates the impact of various institutional environments on MNE operations, including regulatory frameworks, political risks, and cultural factors affecting business practices. - Corporate Social Responsibility and Ethics:
Examines the responsibilities of MNEs in their global operations, including their social and environmental impacts and the ethical considerations in international business. - Innovation and Technology in International Business:
Studies the role of innovation, digital transformation, and technological advancements in shaping international business strategies and competitive advantages. - Cross-Cultural Management:
Analyzes the effects of cultural differences on management practices, leadership styles, and employee interactions within multinational firms.
Trending and Emerging
- Sustainability and Environmental Governance:
There is a rising emphasis on sustainability in international business, with research focusing on how MNEs can integrate environmental considerations into their strategies and operations. - Digital Transformation and International Business:
The impact of digital technologies on international business strategies is gaining traction, highlighting how digitalization reshapes market access, operational efficiencies, and competitive advantages. - Geopolitical Risks and Strategic Responses:
As geopolitical tensions rise, research is increasingly examining how MNEs navigate risks associated with political instability, trade wars, and changing regulatory environments. - Social Movements and Corporate Activism:
Emerging research explores the interplay between social movements and international business, focusing on how MNEs engage with social issues and their implications for reputation and strategy. - Diversity, Equity, and Inclusion in International Business:
The importance of diversity and inclusion within MNEs is becoming a focal point, with studies investigating how diverse teams affect performance and innovation in global contexts.
Declining or Waning
- Traditional Market Entry Strategies:
Research on conventional market entry strategies, such as exporting and licensing, has decreased as scholars increasingly focus on more complex and dynamic entry modes influenced by digital transformation. - Purely Economic Perspectives on International Business:
There is a growing recognition of the importance of socio-political and cultural factors in international business, leading to a decline in studies that solely emphasize economic models without considering these broader contexts. - Static Models of Internationalization:
The decline in interest in static models of internationalization reflects a shift towards understanding the dynamic processes and evolving strategies of MNEs in response to rapid global changes. - Local vs. Global Dichotomies:
Research that strictly separates local and global business practices is waning, as scholars increasingly recognize the interconnectedness and hybrid nature of business operations in a globalized world.
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