European Journal of Management and Business Economics
Scope & Guideline
Exploring Innovative Strategies in Business and Economics.
Introduction
Aims and Scopes
- Corporate Entrepreneurship and Innovation Management:
This area encompasses studies that explore how entrepreneurial activities within established firms contribute to innovation and economic performance, particularly in the context of sustainability and the circular economy. - Consumer Behavior and Marketing Strategies:
Research in this scope examines the factors influencing consumer decisions, particularly in the digital age, focusing on social media's impact on consumer behavior and brand engagement. - Human Resource Management and Organizational Behavior:
This includes studies related to leadership styles, employee engagement, job performance, and the impact of organizational culture on innovation and change management. - Sustainability and Corporate Social Responsibility (CSR):
The journal emphasizes research on sustainability practices, CSR's effects on organizational performance, and the implications for business models and strategies. - Supply Chain Management and Operational Efficiency:
This scope focuses on comparative studies of supply chain practices, operational efficiencies, and the integration of technology in enhancing performance across industries. - Strategic Management and Economic Policy:
Research here involves the intersection of strategic decision-making and economic policies, particularly in a European context, addressing challenges and opportunities in various sectors.
Trending and Emerging
- Digital Transformation and Technology Integration:
There is a growing focus on how digital technologies, including AI and machine learning, influence business processes and productivity, indicating a trend towards embracing innovation in organizational practices. - Sustainability and Green Business Practices:
Research on sustainability and eco-friendly business models is gaining traction, reflecting a broader societal shift towards environmental responsibility and sustainable economic practices. - Employee Well-being and Organizational Support:
The importance of employee well-being, job security, and the role of organizational support in enhancing performance is increasingly recognized, highlighting a trend towards more human-centric management practices. - Social Media Influence on Consumer Behavior:
Emerging studies are focusing on the role of social media influencers in shaping consumer behavior, particularly post-pandemic, indicating a significant shift in marketing strategies. - Comparative Studies Across European Markets:
There is a notable increase in comparative studies that analyze business practices across different European countries, reflecting the journal's commitment to understanding regional economic dynamics.
Declining or Waning
- Traditional Market Analysis:
There is a noticeable decline in studies focusing solely on traditional market analysis without incorporating modern elements such as digital transformation, suggesting a shift towards more contemporary analytical frameworks. - Basic Financial Performance Metrics:
Research centered around basic financial performance metrics has waned, indicating a movement towards more holistic and integrated approaches that consider broader factors such as sustainability and social impact. - Static Organizational Structures:
The exploration of static organizational structures appears to be declining, as recent publications lean towards dynamic, flexible organizational models that adapt to changing market conditions.
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