Journal of Research in Marketing and Entrepreneurship

Scope & Guideline

Navigating the evolving landscape of business through rigorous research.

Introduction

Delve into the academic richness of Journal of Research in Marketing and Entrepreneurship with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN1471-5201
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1999 to 2007, from 2009 to 2024
AbbreviationJ RES MARK ENTREP / J. Res. Mark. Entrep.
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Research in Marketing and Entrepreneurship focuses on advancing the understanding of marketing within the entrepreneurial context, particularly for small and medium enterprises (SMEs) and emerging economies. It aims to bridge theoretical frameworks with practical implications to support entrepreneurs in navigating complex market dynamics.
  1. Entrepreneurial Marketing Strategies:
    The journal emphasizes innovative marketing strategies tailored for entrepreneurs, particularly in SMEs, exploring how these strategies can enhance competitive advantage and drive growth.
  2. Small Business Dynamics:
    Research on the unique challenges and opportunities faced by small businesses, including decision-making processes, resource allocation, and performance metrics.
  3. Social Networks and Relationships:
    Exploration of how social capital and network ties influence marketing outcomes and entrepreneurial success, highlighting the importance of relationships in business.
  4. Technology Adoption and Innovation:
    Focus on how small firms leverage technology and innovation to create opportunities, enhance productivity, and adapt to changing market conditions.
  5. Diversity and Inclusion in Entrepreneurship:
    Investigating the role of gender, ethnicity, and socio-economic factors in shaping entrepreneurial ventures and marketing practices.
  6. Impact of External Factors:
    Analysis of how external elements such as economic conditions, government policies, and social changes influence marketing strategies and entrepreneurial performance.
The Journal of Research in Marketing and Entrepreneurship has witnessed a rise in specific themes that reflect current trends and emerging areas of interest within the fields of marketing and entrepreneurship. These themes indicate a shift towards more contemporary issues and innovative practices.
  1. Digital and Social Media Marketing:
    There is a growing focus on how digital and social media platforms are utilized by entrepreneurs, especially in the context of the gig economy and micro-entrepreneurship.
  2. Entrepreneurial Ecosystems:
    Research is increasingly centered on the concept of entrepreneurial ecosystems, examining how various stakeholders contribute to the success of entrepreneurs and startups.
  3. Resilience and Adaptability:
    Studies highlighting the importance of resilience among entrepreneurs, particularly in the face of challenges such as the COVID-19 pandemic, are gaining traction.
  4. Sustainable Entrepreneurship:
    Emerging themes around sustainability and ethical business practices are becoming prominent, reflecting a broader societal shift towards responsible entrepreneurship.
  5. Diversity in Entrepreneurship:
    There is an increasing emphasis on how diverse backgrounds influence entrepreneurial outcomes, including the study of female and minority entrepreneurs in various contexts.
  6. Data-Driven Decision Making:
    The journal is seeing a rise in research focused on how entrepreneurs leverage data analytics to inform marketing strategies and improve business performance.

Declining or Waning

While the journal has maintained a strong focus on various aspects of marketing and entrepreneurship, certain themes appear to be declining in prominence based on recent publications. This section outlines these waning scopes, reflecting shifts in research priorities.
  1. Traditional Marketing Techniques:
    There is a noticeable decline in research focusing on conventional marketing methods as the emphasis shifts towards innovative and digital strategies that align with contemporary entrepreneurial needs.
  2. Generalized Entrepreneurship Models:
    Previous broad models of entrepreneurship that do not account for specific contexts or industries are becoming less relevant as the journal increasingly highlights niche and context-specific studies.
  3. Passive Consumer Behavior Studies:
    Research centered on passive consumer behavior without considering active engagement or interaction strategies is less frequently published, signaling a shift towards more dynamic marketing interactions.
  4. Focus on Large Enterprises:
    There has been a noticeable decrease in studies related to large corporations and their marketing practices, with a stronger emphasis now on SMEs and their unique challenges.
  5. Static Market Research:
    Traditional, static market research approaches are being overshadowed by dynamic, real-time analysis methods that better reflect the fast-paced changes in entrepreneurial environments.

Similar Journals

Economics and Finance Letters

Innovating the dialogue in economic research.
Publisher: CONSCIENTIA BEAMISSN: 2312-6310Frequency:

Economics and Finance Letters is a distinguished peer-reviewed journal published by CONSCIENTIA BEAM, dedicated to advancing the field of economics and finance. With its ISSN 2312-6310 and E-ISSN 2312-430X, this journal aims to provide an accessible platform for the dissemination of innovative research findings and theoretical developments in economics and finance. Aiming for impactful contributions within the realm of general economics, it holds a notable position in the Scopus rankings, where it is placed at #277 out of 288 in its category, showcasing its rapid ascent in academic reputation despite its relatively recent establishment from 2023 to 2024. While the journal operates on a traditional subscription model, it emphasizes an open exchange of ideas, promising to nurture scholarly dialogues among researchers, professionals, and students alike. By focusing on timely topics and fruitful discussions in economics and finance, Economics and Finance Letters is poised to carve out its niche in the academic landscape, providing both the rigor and relevance needed in today’s evolving economic context.

JOURNAL OF SMALL BUSINESS MANAGEMENT

Transforming Challenges into Opportunities for Small Businesses
Publisher: TAYLOR & FRANCIS INCISSN: 0047-2778Frequency: 6 issues/year

JOURNAL OF SMALL BUSINESS MANAGEMENT, published by Taylor & Francis Inc, stands as a premier platform for scholarly contributions in the realms of business, management, and technology innovation. With an esteemed Q1 ranking in multiple categories, including General Business, Management of Technology and Innovation, and Strategy and Management, this journal has firmly established itself in the top tier of its field. The journal is indexed under ISSN 0047-2778 and E-ISSN 1540-627X, ensuring wide accessibility and recognition among researchers and practitioners. Covering a broad scope from 1996 to 2024, it explores critical issues faced by small businesses, including entrepreneurial strategies, innovation management, and economic impact, making it an indispensable resource for both academic and professional audiences. Its high standing is further affirmed by impressive Scopus rankings, placing it in the 95th percentile for General Business and Management. As an essential read for those engaged in the dynamic interplay of small business management and strategy, JOURNAL OF SMALL BUSINESS MANAGEMENT invites scholars, practitioners, and students to contribute and engage with research that shapes the future of small enterprises globally.

South African Journal of Business Management

Fostering Collaboration Through Open Access Research
Publisher: AOSISISSN: 2078-5585Frequency: 1 issue/year

South African Journal of Business Management, published by AOSIS, stands as a vital contribution to the fields of Business and International Management and Strategy and Management. With its Open Access model implemented since 2012, this journal ensures that crucial research is easily accessible to scholars and practitioners alike, fostering a collaborative academic environment. The journal holds a reputable Q3 category ranking in both its fields for 2023, confirming its relevance amid a competitive landscape, and it has been indexed in Scopus with respectable ranks. The ISSN 2078-5585 and the E-ISSN 2078-5976 enable efficient identification and access. As it converges towards 2024, it caters to emerging trends and research, providing a platform for innovative ideas and insights that address contemporary business challenges in South Africa and beyond. Therefore, the South African Journal of Business Management is an essential resource for researchers, industry professionals, and students seeking to enhance their understanding and application of strategic business practices.

Revista Universidad Empresa

Bridging Academia and Industry for Innovative Insights
Publisher: UNIV ROSARIO, EDITORIALISSN: 0124-4639Frequency: 2 issues/year

Revista Universidad Empresa is a pivotal open-access journal dedicated to the fields of business, management, and entrepreneurship, published by UNIV ROSARIO, EDITORIAL. Since its inception in 1999, this esteemed journal has provided a platform for innovative research and discourse, aiming to bridge the gap between academia and industry. With a commitment to accessibility, it publishes a diverse range of articles exploring the dynamics of business practices and the evolving landscape of entrepreneurship in a global context. The journal is indexed under the ISSN 0124-4639 and the E-ISSN 2145-4558, affirming its academic rigor and relevance. Situated in Bogotá, Colombia, Revista Universidad Empresa plays a significant role in fostering scholarly communication in Latin America and beyond, making it an indispensable resource for researchers, professionals, and students looking to deepen their understanding of contemporary business challenges and innovations.

International Small Business Journal-Researching Entrepreneurship

Advancing the Frontiers of Small Business Research
Publisher: SAGE PUBLICATIONS LTDISSN: 0266-2426Frequency: 8 issues/year

The International Small Business Journal-Researching Entrepreneurship, published by SAGE Publications Ltd, stands as a pivotal resource within the domain of entrepreneurship research. Holding a prestigious Q1 classification in the Business and International Management category for 2023, this journal is recognized for its significant impact in advancing the academic and practical understanding of small business dynamics globally. With an impressive Scopus rank of #31 out of 443 and a 93rd percentile ranking, it demonstrates its influence and relevance among scholars and practitioners alike. The journal has been disseminating invaluable research since its inception in 1982, and continues to address contemporary challenges and innovations within the small business sector, making it an essential read for anyone involved in entrepreneurship studies or practices. Researchers and professionals can expect high-quality articles that contribute to the theoretical and empirical bodies of knowledge, fostering insightful discussions and practical applications. Although the journal does not currently offer Open Access options, it remains committed to providing cutting-edge research that can shape the future of small business and entrepreneurship.

Journal of Entrepreneurship Management and Innovation

Empowering Innovation, Shaping Tomorrow's Enterprises
Publisher: Cognitione Foundation for the Dissemination of Knowledge and ScienceISSN: 2299-7075Frequency: 4 issues/year

The Journal of Entrepreneurship Management and Innovation, published by the Cognitione Foundation for the Dissemination of Knowledge and Science, serves as a pivotal platform for researchers and practitioners in the fields of entrepreneurship, management, and innovation. With an ISSN of 2299-7075 and an E-ISSN of 2299-7326, this open-access journal, established in 2009, allows for wide dissemination of high-quality research without financial barriers. Based in Poland, it aims to provide an interdisciplinary forum that stimulates dialogue among experts, contributing to the academic and practical advancements in various business sectors. The journal has achieved impressive rankings in 2023, including Q2 in Business and International Management and Q3 in both Management of Technology and Innovation, and Tourism, Leisure and Hospitality Management, demonstrating its growing influence and relevance in these domains. By engaging with cutting-edge research and innovative practices, the journal remains an essential resource for those dedicated to shaping the future of entrepreneurship and management studies.

Journal of the International Council for Small Business

Empowering Small Business Success Through Research.
Publisher: TAYLOR & FRANCIS LTDISSN: 2643-7015Frequency: 4 issues/year

The Journal of the International Council for Small Business (ISSN: 2643-7015, E-ISSN: 2643-7023), published by Taylor & Francis Ltd, serves as a crucial platform for researchers and practitioners focused on small business and entrepreneurship. Hailing from the United Kingdom, this journal aims to disseminate high-quality research that illuminates the challenges and innovations impacting small businesses globally. With a strong emphasis on empirical studies, theoretical frameworks, and case analyses, the journal maintains a reputation for fostering knowledge that bridges academia and practice, making it a valuable resource for professionals and students alike. Currently recognized in the Q3 category across multiple fields within Business and Management, it ranks competitively in Scopus, highlighting its significance within the academic community. Though it operates under a traditional access model, the journal invites contributions that elevate the discourse surrounding small business practices and policies, ensuring its relevance into its converged years from 2020 to 2024.

Entrepreneurship Research Journal

Connecting theory and practice in the world of entrepreneurship.
Publisher: WALTER DE GRUYTER GMBHISSN: 2194-6175Frequency: 4 issues/year

Entrepreneurship Research Journal, published by Walter de Gruyter GmbH, is a leading publication in the field of entrepreneurship, management, and innovation. Based in Germany, this journal has established itself as a vital resource for researchers, professionals, and students interested in the complexities of entrepreneurship within a global context. With an impressive impact factor and ranked in the Q2 category across various domains such as Business and International Management, Management of Technology and Innovation, and Strategy and Management as of 2023, the journal provides a platform for high-quality research that informs theory and practice. Featuring a diverse scope that spans from 2011 to present, it invites contributors to explore innovative insights and developments in the entrepreneurial landscape. The open-access feature enhances its accessibility, allowing a wide audience to benefit from critical research findings and discussions. By advancing the understanding of entrepreneurial dynamics, the Entrepreneurship Research Journal plays a crucial role in shaping the future of business innovation and strategy.

Journal of Business Research

Advancing the Frontiers of Business Knowledge
Publisher: ELSEVIER SCIENCE INCISSN: 0148-2963Frequency: 12 issues/year

The Journal of Business Research is a premier academic journal dedicated to advancing knowledge in the field of business and marketing. Published by Elsevier Science Inc, the journal boasts a significant impact within the academic community, evidenced by its remarkable 2023 Q1 ranking in Marketing and an impressive placement in the top 3% of its category, ranked #6 out of 210 in Scopus. Since its inception in 1973, the journal has provided a vital platform for researchers, professionals, and students to publish and access cutting-edge interdisciplinary research that addresses the complexities of contemporary business practices. Although it does not offer open access options, its rigorous peer-review process ensures high-quality and credible contributions, making it an essential resource for anyone looking to deepen their understanding of business dynamics and marketing strategies. With a focus on innovative methodologies and the latest trends, The Journal of Business Research continues to shape the future of business research into 2024 and beyond.

South Asian Journal of Business Studies

Advancing insights into South Asian business landscapes.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2398-628XFrequency: 3 issues/year

South Asian Journal of Business Studies, published by Emerald Group Publishing, is an esteemed academic journal that serves as a vital platform for researchers, professionals, and students in the fields of Business and International Management, Cultural Studies, Economics, Marketing, and Strategic Management. With an ISSN of 2398-628X and an E-ISSN of 2398-6298, the journal has made significant strides since its inception in 2017 and continues to converge until 2024. Notably, it boasts impressive Scopus rankings, including a remarkable Q1 classification in Cultural Studies and Economics, all while enjoying high impact factors that reflect its quality and relevance in academia—ranked in the 98th percentile in Cultural Studies and 89th in Economics, Econometrics, and Finance. Despite no open access option, the journal is committed to advancing knowledge and offering insights into dynamic business landscapes across South Asia. It stands as a crucial resource for those looking to understand the intricate interplay between regional business practices and global trends.