Journal of Research in Marketing and Entrepreneurship

Scope & Guideline

Exploring the dynamic interplay between marketing strategies and entrepreneurial innovation.

Introduction

Explore the comprehensive scope of Journal of Research in Marketing and Entrepreneurship through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore Journal of Research in Marketing and Entrepreneurship in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN1471-5201
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1999 to 2007, from 2009 to 2024
AbbreviationJ RES MARK ENTREP / J. Res. Mark. Entrep.
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Research in Marketing and Entrepreneurship focuses on advancing the understanding of marketing within the entrepreneurial context, particularly for small and medium enterprises (SMEs) and emerging economies. It aims to bridge theoretical frameworks with practical implications to support entrepreneurs in navigating complex market dynamics.
  1. Entrepreneurial Marketing Strategies:
    The journal emphasizes innovative marketing strategies tailored for entrepreneurs, particularly in SMEs, exploring how these strategies can enhance competitive advantage and drive growth.
  2. Small Business Dynamics:
    Research on the unique challenges and opportunities faced by small businesses, including decision-making processes, resource allocation, and performance metrics.
  3. Social Networks and Relationships:
    Exploration of how social capital and network ties influence marketing outcomes and entrepreneurial success, highlighting the importance of relationships in business.
  4. Technology Adoption and Innovation:
    Focus on how small firms leverage technology and innovation to create opportunities, enhance productivity, and adapt to changing market conditions.
  5. Diversity and Inclusion in Entrepreneurship:
    Investigating the role of gender, ethnicity, and socio-economic factors in shaping entrepreneurial ventures and marketing practices.
  6. Impact of External Factors:
    Analysis of how external elements such as economic conditions, government policies, and social changes influence marketing strategies and entrepreneurial performance.
The Journal of Research in Marketing and Entrepreneurship has witnessed a rise in specific themes that reflect current trends and emerging areas of interest within the fields of marketing and entrepreneurship. These themes indicate a shift towards more contemporary issues and innovative practices.
  1. Digital and Social Media Marketing:
    There is a growing focus on how digital and social media platforms are utilized by entrepreneurs, especially in the context of the gig economy and micro-entrepreneurship.
  2. Entrepreneurial Ecosystems:
    Research is increasingly centered on the concept of entrepreneurial ecosystems, examining how various stakeholders contribute to the success of entrepreneurs and startups.
  3. Resilience and Adaptability:
    Studies highlighting the importance of resilience among entrepreneurs, particularly in the face of challenges such as the COVID-19 pandemic, are gaining traction.
  4. Sustainable Entrepreneurship:
    Emerging themes around sustainability and ethical business practices are becoming prominent, reflecting a broader societal shift towards responsible entrepreneurship.
  5. Diversity in Entrepreneurship:
    There is an increasing emphasis on how diverse backgrounds influence entrepreneurial outcomes, including the study of female and minority entrepreneurs in various contexts.
  6. Data-Driven Decision Making:
    The journal is seeing a rise in research focused on how entrepreneurs leverage data analytics to inform marketing strategies and improve business performance.

Declining or Waning

While the journal has maintained a strong focus on various aspects of marketing and entrepreneurship, certain themes appear to be declining in prominence based on recent publications. This section outlines these waning scopes, reflecting shifts in research priorities.
  1. Traditional Marketing Techniques:
    There is a noticeable decline in research focusing on conventional marketing methods as the emphasis shifts towards innovative and digital strategies that align with contemporary entrepreneurial needs.
  2. Generalized Entrepreneurship Models:
    Previous broad models of entrepreneurship that do not account for specific contexts or industries are becoming less relevant as the journal increasingly highlights niche and context-specific studies.
  3. Passive Consumer Behavior Studies:
    Research centered on passive consumer behavior without considering active engagement or interaction strategies is less frequently published, signaling a shift towards more dynamic marketing interactions.
  4. Focus on Large Enterprises:
    There has been a noticeable decrease in studies related to large corporations and their marketing practices, with a stronger emphasis now on SMEs and their unique challenges.
  5. Static Market Research:
    Traditional, static market research approaches are being overshadowed by dynamic, real-time analysis methods that better reflect the fast-paced changes in entrepreneurial environments.

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