International Journal of E-Business Research
Scope & Guideline
Connecting Scholars and Practitioners in E-Business
Introduction
Aims and Scopes
- E-Commerce Strategies and Consumer Behavior:
The journal emphasizes research on e-commerce strategies, exploring consumer behavior, decision-making processes, and factors influencing online purchase intentions. - Technological Innovations in E-Business:
It focuses on the impact of emerging technologies such as artificial intelligence, machine learning, and mobile applications on e-business practices and consumer interactions. - Sustainability and Corporate Responsibility:
The journal includes studies on sustainability reporting and corporate social responsibility in the context of e-business, highlighting the importance of ethical practices in digital commerce. - Financial Technology (FinTech) Integration:
Research on the adoption and impact of financial technologies in banking and commerce is a core area, exploring consumer perspectives and industry implications. - Social Media and Marketing Dynamics:
The journal investigates the role of social media in shaping marketing strategies and consumer engagement, including the effectiveness of influencer marketing and social commerce. - Small and Medium Enterprises (SMEs) in E-Business:
There is a consistent focus on the challenges and opportunities for SMEs in adopting e-business practices, emphasizing performance improvement and market competitiveness.
Trending and Emerging
- Impact of Artificial Intelligence and Machine Learning:
There is a growing emphasis on the role of AI and machine learning in e-business, particularly in areas like customer analysis, sales forecasting, and marketing strategies. - Consumer Trust and Privacy Concerns:
Research addressing consumer trust, data privacy, and security concerns in e-commerce is trending, reflecting the increasing importance of these issues in the digital marketplace. - Sustainable E-Business Practices:
Emerging studies focus on sustainability in e-business, examining how companies can integrate sustainable practices into their operations and reporting. - Mobile Commerce and Application Adoption:
The adoption of mobile commerce and related applications is a trending theme, highlighting the shift toward mobile-first strategies in consumer engagement. - Social Commerce and Influencer Marketing:
The intersection of social media and commerce, particularly through influencer marketing, is gaining traction as businesses seek to leverage these platforms for consumer engagement. - FinTech Innovations and Consumer Perspectives:
Research on FinTech innovations and their impact on consumer behavior is on the rise, exploring how new technologies are reshaping financial services and consumer experiences.
Declining or Waning
- Traditional Retail Models:
Research centered around traditional retail models is becoming less frequent as the focus shifts toward online and omnichannel strategies that better reflect current consumer behavior. - General Internet Usage Studies:
Studies that broadly examine internet usage without specific applications to e-business or consumer behavior are declining, as more targeted research emerges. - Single-Factor Influences on Consumer Behavior:
There is a noticeable decrease in research that looks at single-factor influences on consumer behavior, with a shift toward more complex, multi-dimensional analyses. - Offline Marketing Techniques:
Investigations into traditional offline marketing techniques are waning, as the digital marketing landscape continues to evolve and dominate the discourse. - Static Analysis of E-Business Models:
The journal is experiencing a decline in static analyses of e-business models, favoring dynamic approaches that account for changes in technology and consumer preferences.
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