South Asian Journal of Business Studies
Scope & Guideline
Connecting academia with the evolving business narratives of South Asia.
Introduction
Aims and Scopes
- Organizational Behavior and Human Resource Management:
The journal explores the dynamics of organizational culture, leadership styles, emotional intelligence, and employee engagement, emphasizing their impact on performance and well-being within workplace settings. - Financial Management and Investment Strategies:
Research in this area delves into corporate finance, investment strategies, and the effects of governance structures on financial performance, particularly in emerging markets like India and Pakistan. - Impact of Technology on Business Practices:
The journal investigates the role of technological advancements, including AI, blockchain, and e-commerce, in transforming business operations and strategies, highlighting both opportunities and challenges. - Sustainability and Corporate Social Responsibility (CSR):
A significant focus is placed on sustainable business practices, CSR, and the impact of social factors on consumer behavior and organizational success, reflecting the growing importance of ethical considerations in business. - Market Dynamics and Consumer Behavior:
The journal examines factors influencing consumer purchase intentions, brand loyalty, and market entry strategies, providing insights into consumer behavior in the South Asian context. - Entrepreneurship and Small Business Development:
Research on entrepreneurship, particularly in the context of small and medium enterprises (SMEs) and family businesses, is a core area, addressing the unique challenges faced by these entities in South Asia.
Trending and Emerging
- Sustainability and Social Impact:
There is a growing emphasis on sustainability and the social impact of business practices, as evidenced by increased research on CSR, environmental performance, and consumer behavior related to sustainability. - Technological Innovation and Digital Transformation:
The impact of technology, particularly AI, blockchain, and digital marketing strategies, has become a focal point, reflecting the rapid digital transformation occurring in business environments. - Workplace Well-being and Employee Engagement:
Research exploring the intersection of workplace spirituality, employee mental health, and engagement strategies has gained traction, highlighting the importance of human-centric approaches in organizational settings. - Diversity and Inclusion in the Workplace:
Emerging studies on workplace diversity, including gender roles and inclusive leadership, indicate a trend towards understanding the benefits of diverse work environments on organizational performance. - Consumer Behavior in Emerging Markets:
An increase in studies focusing on consumer behavior, particularly in the context of emerging markets, signifies a trend towards understanding the unique factors that influence purchasing decisions in South Asia.
Declining or Waning
- Traditional Economic Theories:
There appears to be a waning interest in conventional economic models and theories, as recent publications lean towards empirical studies that incorporate contemporary issues such as technology and sustainability. - Sector-Specific Studies:
Research that focuses narrowly on specific sectors, such as agriculture or manufacturing, has diminished, suggesting a movement towards more interdisciplinary studies that integrate various sectors and themes. - Globalization Impact Studies:
Themes centered solely on the impact of globalization on local businesses have become less prominent, possibly due to the increased focus on localized studies that address specific regional challenges and contexts.
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