International Journal of Business Communication
Scope & Guideline
Illuminating the Path to Effective Business Engagement
Introduction
Aims and Scopes
- Corporate Social Responsibility and Advocacy:
Research on corporate social responsibility (CSR) and advocacy focuses on how organizations communicate their ethical practices and engage in social issues, emphasizing the impact of transparent communication on corporate reputation and stakeholder trust. - Internal Communication and Employee Engagement:
This area covers the dynamics of internal communication strategies and their correlation with employee engagement, organizational identification, and overall workplace satisfaction. Studies often explore the role of leadership communication in fostering a positive organizational culture. - Diversity and Inclusion in Communication:
The journal addresses issues surrounding diversity and inclusion, examining how communication practices affect marginalized groups within organizations. This includes the impact of gender, LGBTQIA+ considerations, and cultural differences in workplace interactions. - Crisis Communication and Management:
This theme encompasses the strategies organizations use to communicate during crises, focusing on the effectiveness of messages and the role of public relations in managing organizational reputation during adverse events. - Digital Communication and Social Media:
Research in this scope investigates the implications of digital communication tools, including social media, on business practices. Studies explore how these platforms shape brand communication, customer interactions, and internal communications. - Positive Communication Practices:
The journal emphasizes positive communication frameworks that enhance collaboration, resilience, and overall organizational effectiveness, promoting strategies that lead to constructive feedback and supportive workplace relationships.
Trending and Emerging
- Impact of Digital Communication Tools:
Recent studies show a growing emphasis on the impact of digital communication tools on organizational practices. Researchers are exploring how platforms like social media and enterprise communication applications influence employee engagement and brand communication. - Employee Well-Being and Psychological Safety:
There is a notable trend towards examining the relationship between communication practices and employee well-being. This includes studies on psychological safety, resilience, and the role of supportive communication in enhancing workplace satisfaction. - Corporate Activism and Social Justice:
The role of corporate activism and the communication strategies employed to address social justice issues are gaining traction. This reflects a broader societal shift towards organizations taking public stances on social issues and the communication strategies that accompany these initiatives. - Mixed-Methods Research Approaches:
An increasing number of studies are adopting mixed-methods approaches to provide a more comprehensive understanding of complex communication phenomena. This trend highlights the integration of qualitative and quantitative methods to enrich research findings. - Focus on Inclusivity in Communication:
There is a rising interest in inclusive communication practices that consider diverse perspectives and backgrounds. Research is increasingly addressing how organizations can foster inclusivity through their communication strategies, particularly for underrepresented groups.
Declining or Waning
- Traditional Leadership Communication Models:
Research focusing on traditional leadership communication models is becoming less prevalent. The shift towards more dynamic and inclusive approaches suggests a move away from established hierarchies and towards collaborative communication practices. - Crisis Communication Theories:
While crisis communication remains a vital topic, the theoretical frameworks surrounding it appear to be waning. The journal is seeing fewer studies that solely rely on classic crisis communication models without integrating newer methodologies or perspectives. - Conventional Customer Service Communication:
There is a noticeable decrease in research centered on conventional customer service communication practices. As organizations increasingly adopt digital and social media strategies, traditional approaches are being overshadowed by innovative communication methods. - Static Analysis of Organizational Culture:
Static analyses of organizational culture are becoming less common, as researchers are now focusing on more dynamic and evolving cultural frameworks that account for the changing nature of work environments. - Focus on Physical Workplace Communication:
Research concentrating on face-to-face communication within physical workplaces is declining, as remote and hybrid work models gain prominence, leading to a reduced emphasis on traditional communication settings.
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