South Asian Popular Culture
Scope & Guideline
Illuminating the Intersection of Media and Identity
Introduction
Aims and Scopes
- Interdisciplinary Analysis of Popular Culture:
The journal adopts an interdisciplinary approach, merging insights from cultural studies, film studies, gender studies, and postcolonial theory, to critically analyze popular media and its societal implications. - Focus on Representation and Identity:
A core area of the journal is the exploration of how different identities—such as gender, caste, race, and sexuality—are represented in popular culture, particularly in South Asian cinema and media. - Engagement with Contemporary Issues:
The journal consistently addresses contemporary socio-political issues, such as nationalism, queer politics, and environmental concerns, through the lens of popular culture, making it relevant to ongoing debates in society. - Critical Examination of Media Practices:
By examining the production, distribution, and consumption of media, the journal sheds light on the cultural industries in South Asia and how they shape and reflect societal values. - Exploration of Digital and Global Dimensions:
The journal also delves into the impact of digital media and globalization on South Asian popular culture, investigating how local cultures interact with global trends and discourses.
Trending and Emerging
- Queer Representation and Politics:
There is a significant increase in the exploration of queer identities and politics within South Asian media, reflecting broader societal conversations about LGBTQ+ rights and representation. - Environmental Critique and Slow Violence:
Recent papers have begun to engage with environmental issues, particularly the concept of slow violence, illustrating a growing awareness of ecological concerns in the context of popular culture. - Digital Humanities and Cultural Expression:
The rise of digital humanities as a field is reflected in the journal's focus on digital culture, online communities, and new forms of storytelling, indicating an adaptation to contemporary media landscapes. - Global Streaming Platforms and Cultural Dynamics:
There is an emerging interest in the impact of global streaming platforms on South Asian media consumption and production, highlighting the interplay between local and global cultural narratives. - Intersectionality in Cultural Analysis:
An increasing trend towards intersectional analyses that consider multiple identity factors—such as race, gender, caste, and class—demonstrates a shift towards more nuanced understandings of representation in popular culture.
Declining or Waning
- Traditional Cinema Critique:
There seems to be a reduced focus on traditional critiques of classic South Asian cinema, as newer publications emphasize contemporary representations and digital narratives over historical analysis. - Narrowly Defined Gender Studies:
Earlier issues often featured narrowly defined studies of gender in popular culture. However, recent themes have expanded to include intersectional analyses that consider race, caste, and sexuality, indicating a shift away from singular gender-focused narratives. - Historical Contextualization:
There is a noticeable decrease in papers that provide extensive historical contextualization of popular culture phenomena, as the journal has shifted towards analyzing current trends and immediate socio-political contexts. - Regional Focus on Specific Cultures:
The emphasis on specific regional cultures within South Asia, such as Punjabi or Bengali cinema, appears to be waning, with a growing trend towards more transnational and global analyses. - Conventional Media Formats:
As digital media continues to evolve, there is less focus on conventional media formats like television and radio, with more attention given to streaming platforms and digital cultural production.
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