South Asian Popular Culture

Scope & Guideline

Celebrating the Dynamic Landscape of South Asian Arts

Introduction

Welcome to the South Asian Popular Culture information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of South Asian Popular Culture, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1474-6689
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2003 to 2024
AbbreviationS ASIAN POPUL CULT / S. Asian Pop. Cult.
Frequency3 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The journal 'South Asian Popular Culture' aims to explore the dynamic interplay between popular culture and socio-political issues in South Asia, focusing on a diverse range of media forms, including cinema, literature, and digital platforms. It emphasizes critical analysis of cultural texts and practices through various theoretical lenses, fostering a nuanced understanding of identity, representation, and power dynamics in the region.
  1. Interdisciplinary Analysis of Popular Culture:
    The journal adopts an interdisciplinary approach, merging insights from cultural studies, film studies, gender studies, and postcolonial theory, to critically analyze popular media and its societal implications.
  2. Focus on Representation and Identity:
    A core area of the journal is the exploration of how different identities—such as gender, caste, race, and sexuality—are represented in popular culture, particularly in South Asian cinema and media.
  3. Engagement with Contemporary Issues:
    The journal consistently addresses contemporary socio-political issues, such as nationalism, queer politics, and environmental concerns, through the lens of popular culture, making it relevant to ongoing debates in society.
  4. Critical Examination of Media Practices:
    By examining the production, distribution, and consumption of media, the journal sheds light on the cultural industries in South Asia and how they shape and reflect societal values.
  5. Exploration of Digital and Global Dimensions:
    The journal also delves into the impact of digital media and globalization on South Asian popular culture, investigating how local cultures interact with global trends and discourses.
Recent publications in the journal highlight several emerging themes that reflect the evolving landscape of South Asian popular culture. These trends underscore the journal's responsiveness to contemporary societal changes and the impact of digital technology on cultural expressions.
  1. Queer Representation and Politics:
    There is a significant increase in the exploration of queer identities and politics within South Asian media, reflecting broader societal conversations about LGBTQ+ rights and representation.
  2. Environmental Critique and Slow Violence:
    Recent papers have begun to engage with environmental issues, particularly the concept of slow violence, illustrating a growing awareness of ecological concerns in the context of popular culture.
  3. Digital Humanities and Cultural Expression:
    The rise of digital humanities as a field is reflected in the journal's focus on digital culture, online communities, and new forms of storytelling, indicating an adaptation to contemporary media landscapes.
  4. Global Streaming Platforms and Cultural Dynamics:
    There is an emerging interest in the impact of global streaming platforms on South Asian media consumption and production, highlighting the interplay between local and global cultural narratives.
  5. Intersectionality in Cultural Analysis:
    An increasing trend towards intersectional analyses that consider multiple identity factors—such as race, gender, caste, and class—demonstrates a shift towards more nuanced understandings of representation in popular culture.

Declining or Waning

While the journal continues to thrive in many areas, certain themes have seen a decline in frequency and prominence in recent publications. This waning of focus reflects changing interests in the field and perhaps a shift towards more pressing contemporary issues.
  1. Traditional Cinema Critique:
    There seems to be a reduced focus on traditional critiques of classic South Asian cinema, as newer publications emphasize contemporary representations and digital narratives over historical analysis.
  2. Narrowly Defined Gender Studies:
    Earlier issues often featured narrowly defined studies of gender in popular culture. However, recent themes have expanded to include intersectional analyses that consider race, caste, and sexuality, indicating a shift away from singular gender-focused narratives.
  3. Historical Contextualization:
    There is a noticeable decrease in papers that provide extensive historical contextualization of popular culture phenomena, as the journal has shifted towards analyzing current trends and immediate socio-political contexts.
  4. Regional Focus on Specific Cultures:
    The emphasis on specific regional cultures within South Asia, such as Punjabi or Bengali cinema, appears to be waning, with a growing trend towards more transnational and global analyses.
  5. Conventional Media Formats:
    As digital media continues to evolve, there is less focus on conventional media formats like television and radio, with more attention given to streaming platforms and digital cultural production.

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