Suma de Negocios
Scope & Guideline
Advancing knowledge in business, management, and marketing.
Introduction
Aims and Scopes
- Business Management and Development:
The journal emphasizes research on management practices and their implications for business development, especially in emerging markets. It explores how different management strategies influence organizational performance and regional economic growth. - Economic Analysis and Policy:
Research often delves into economic performance indicators, public policy impacts, and the relationship between economic conditions and business operations, providing insights relevant to policymakers and business leaders. - Sustainability and Social Responsibility:
A growing focus on sustainable business practices and corporate social responsibility reflects the journal's commitment to addressing contemporary challenges in business, including environmental sustainability and social equity. - Technological Innovation and Digital Transformation:
The inclusion of studies on technological advancements and their impact on business practices indicates a core area of interest in how innovation drives competitive advantage in the market. - Entrepreneurship and Small Business Development:
The journal publishes research on entrepreneurship, particularly in the context of micro and small enterprises, highlighting challenges and opportunities in their development and sustainability.
Trending and Emerging
- Digital Transformation in Business:
There is an increasing focus on the impact of digital technologies on business operations, strategies, and consumer interactions, reflecting the broader trend of digitalization across industries. - Sustainability and Ethical Business Practices:
Research on sustainability, including the implementation of sustainable practices and corporate social responsibility, has surged, indicating a growing recognition of the importance of ethical considerations in business. - Innovation Management and Entrepreneurship:
The rise in studies related to innovation management emphasizes the need for businesses to adapt and innovate in response to changing market conditions, particularly in entrepreneurship contexts. - Data Analytics and Decision-Making:
As businesses increasingly rely on data for decision-making, research focused on data analytics methodologies and their application in business contexts is becoming more prominent. - Gender and Inclusivity in Business:
Emerging themes around gender equality, inclusivity in entrepreneurship, and the role of women in business highlight a societal shift towards recognizing diverse contributions in the economic sphere.
Declining or Waning
- Traditional Marketing Strategies:
There seems to be a waning interest in traditional marketing strategies as the focus has shifted towards digital marketing and innovative consumer engagement methods, reflecting broader industry trends. - Public Sector Auditing Practices:
While auditing remains a relevant topic, the specific focus on traditional public sector auditing practices appears to be declining, possibly due to increasing interest in more innovative and technology-driven auditing methodologies. - Static Economic Models:
Research utilizing static economic models has decreased, indicating a shift towards more dynamic and adaptable economic analyses that can better capture the complexities of modern business environments. - Regional Case Studies:
Although regional studies were once a staple, there is a noticeable reduction in case studies focused solely on specific regions, suggesting a broader approach to research that encompasses comparative analyses and global perspectives. - Consumer Behavior Research:
The trend towards understanding consumer behavior in a traditional sense is less prominent, as new themes in behavioral economics and data-driven consumer insights gain traction.
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