Management & Marketing
Scope & Guideline
Innovating Strategies for a Competitive Edge
Introduction
Aims and Scopes
- Organizational Behavior and Employee Well-Being:
Research in this area explores the dynamics within organizations, focusing on strategies that enhance employee satisfaction and well-being, which in turn influences productivity and organizational effectiveness. - Consumer Behavior and Marketing Strategies:
The journal covers studies on consumer preferences, decision-making processes, and the impact of marketing strategies on consumer engagement and satisfaction. - Digital Transformation and Innovation:
A significant focus is on how digital technologies, including social media and e-commerce, are reshaping business practices and consumer interactions, with an emphasis on innovation in marketing. - Sustainability and Corporate Social Responsibility (CSR):
The journal encourages research addressing sustainable practices within management and marketing, emphasizing the importance of CSR in building brand equity and consumer trust. - Economic and Political Factors in Management:
Explorations of how various economic conditions, such as crises or labor market dynamics, affect management practices and marketing strategies across different sectors.
Trending and Emerging
- Sustainable Practices and Green Marketing:
There is a growing emphasis on sustainability in marketing strategies, with research focusing on consumer preferences for eco-friendly products and corporate sustainability initiatives. - Impact of Digital Technologies on Consumer Behavior:
Studies are increasingly exploring how digital technologies, such as virtual reality and social media, influence consumer experiences and purchasing decisions. - Employee Well-Being and Organizational Culture:
Research examining the correlation between employee well-being, organizational culture, and overall business performance is gaining momentum, highlighting the importance of a positive work environment. - Social Commerce and Influencer Marketing:
The rise of social commerce and the role of social media influencers in shaping consumer behavior are becoming prominent themes, reflecting the evolving nature of marketing in the digital age. - Data Analytics and Big Data in Management:
An increasing number of studies are focusing on the role of big data and analytics in improving decision-making processes within organizations, showcasing the importance of data-driven strategies.
Declining or Waning
- Traditional Marketing Practices:
There has been a noticeable decline in research focusing on conventional marketing methods, such as print advertising and direct mail, as digital and social media marketing continue to dominate the landscape. - Rigid Organizational Structures:
Research on traditional hierarchical organizational structures is waning, giving way to studies that emphasize flexibility, agility, and innovative organizational designs. - Local Market Dynamics:
As globalization and digital platforms take center stage, studies focusing solely on local market dynamics without considering international influences have become less frequent. - Static Consumer Segmentation:
The approach of static consumer segmentation based on demographics is being replaced by more dynamic models that consider psychographics and behavioral data. - In-person Consumer Interactions:
With the shift towards e-commerce and online engagement, research centered around in-person consumer interactions and experiences is becoming less significant.
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