Management & Marketing

Scope & Guideline

Exploring New Frontiers in Management and Marketing

Introduction

Delve into the academic richness of Management & Marketing with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN1842-0206
PublisherSCIENDO
Support Open AccessYes
CountryRomania
TypeJournal
Convergefrom 2014 to 2024
AbbreviationMANAG MARK / Manag. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressBOGUMILA ZUGA 32A, WARSAW, MAZOVIA 01-811, POLAND

Aims and Scopes

The journal 'Management & Marketing' focuses on the intersection of management practices and marketing strategies, highlighting innovative approaches to contemporary challenges in these fields. It aims to contribute to the understanding of organizational behavior, consumer behavior, and the impact of digital technologies on business practices.
  1. Organizational Behavior and Employee Well-Being:
    Research in this area explores the dynamics within organizations, focusing on strategies that enhance employee satisfaction and well-being, which in turn influences productivity and organizational effectiveness.
  2. Consumer Behavior and Marketing Strategies:
    The journal covers studies on consumer preferences, decision-making processes, and the impact of marketing strategies on consumer engagement and satisfaction.
  3. Digital Transformation and Innovation:
    A significant focus is on how digital technologies, including social media and e-commerce, are reshaping business practices and consumer interactions, with an emphasis on innovation in marketing.
  4. Sustainability and Corporate Social Responsibility (CSR):
    The journal encourages research addressing sustainable practices within management and marketing, emphasizing the importance of CSR in building brand equity and consumer trust.
  5. Economic and Political Factors in Management:
    Explorations of how various economic conditions, such as crises or labor market dynamics, affect management practices and marketing strategies across different sectors.
The journal 'Management & Marketing' is witnessing a shift towards emerging themes that reflect current trends and societal changes. This section outlines the key areas gaining traction in recent publications.
  1. Sustainable Practices and Green Marketing:
    There is a growing emphasis on sustainability in marketing strategies, with research focusing on consumer preferences for eco-friendly products and corporate sustainability initiatives.
  2. Impact of Digital Technologies on Consumer Behavior:
    Studies are increasingly exploring how digital technologies, such as virtual reality and social media, influence consumer experiences and purchasing decisions.
  3. Employee Well-Being and Organizational Culture:
    Research examining the correlation between employee well-being, organizational culture, and overall business performance is gaining momentum, highlighting the importance of a positive work environment.
  4. Social Commerce and Influencer Marketing:
    The rise of social commerce and the role of social media influencers in shaping consumer behavior are becoming prominent themes, reflecting the evolving nature of marketing in the digital age.
  5. Data Analytics and Big Data in Management:
    An increasing number of studies are focusing on the role of big data and analytics in improving decision-making processes within organizations, showcasing the importance of data-driven strategies.

Declining or Waning

While 'Management & Marketing' continues to evolve, certain themes have become less prominent in recent publications. This section highlights the areas that are gradually losing focus within the journal's scope.
  1. Traditional Marketing Practices:
    There has been a noticeable decline in research focusing on conventional marketing methods, such as print advertising and direct mail, as digital and social media marketing continue to dominate the landscape.
  2. Rigid Organizational Structures:
    Research on traditional hierarchical organizational structures is waning, giving way to studies that emphasize flexibility, agility, and innovative organizational designs.
  3. Local Market Dynamics:
    As globalization and digital platforms take center stage, studies focusing solely on local market dynamics without considering international influences have become less frequent.
  4. Static Consumer Segmentation:
    The approach of static consumer segmentation based on demographics is being replaced by more dynamic models that consider psychographics and behavioral data.
  5. In-person Consumer Interactions:
    With the shift towards e-commerce and online engagement, research centered around in-person consumer interactions and experiences is becoming less significant.

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